Twenty years · the broke years included

Stop earning eighty cents a head.

It was never the effort. It's the structure nobody handed you, the percentage you keep, the price you sell, and whether you ever actually get paid.

100%
commissions, on-chain
~12s
to settle, same block as the sale
150+
countries in the community
3,700+
levels of brain training
For the capable ones who’ve hit the ceiling

You didn’t stall because you aren’t good enough. You stalled because you’re trading hours for money, and hours don’t scale.

You’ve already proven you can earn. What you feel now is the ceiling: income capped by your time instead of your ability, where working harder only raises the walls. I spent twenty years learning the difference between effort and leverage. Dead broke in a van, then $8,000 to $15,000 on my best days, and the whole difference was structure, not hustle. A real system pays you for what you build once instead of what you grind out daily. That is how you buy back your hours, lead instead of chase, and build something that outlasts the next quarter and the next company. Most of what gets sold in this space is hype from people who have never actually done it. So I stopped pointing at theory and built the tools I needed instead. The three things on this site are mine: I built them, I use them daily, and I stake my name on them.

David Wood at sunset

Recent posts

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The Automaticity Threshold: How Skills Become Reflexes

The Automaticity Threshold: How Skills Become Reflexes

Somewhere around your four hundredth sales call, something switches off. Not your focus, the opposite of that.

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The Producer’s Morning: A Deep-Work Routine That’s Sourced, Not Bro-Science

The Producer’s Morning: A Deep-Work Routine That’s Sourced, Not Bro-Science

Every productivity guru has a morning routine to sell you: cold plunge, twelve supplements before sunrise, a gratitude journal, a green juice, forty…

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Empower Network: An Autopsy of a $200M Collapse, and the 5 Leverage Lessons That Survived

Empower Network: An Autopsy of a $200M Collapse, and the 5 Leverage Lessons That Survived

Empower Network is the company I co-founded in 2011, and it's the one people ask me about first once they find out how long I've been in this…

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Authenticity as a Strategy: Why the Anti-Guru Wins the Educated Reader

Authenticity as a Strategy: Why the Anti-Guru Wins the Educated Reader

Everyone selling you on hype will tell you authentic marketing is a nice-to-have, a values thing you bolt onto the pitch after the real persuasion is…

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Multiple Streams of Income Is Bad Advice, Until You’ve Earned One

Multiple Streams of Income Is Bad Advice, Until You’ve Earned One

Robert Allen built one real stream of income before he ever wrote a word about multiple streams of income.

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How to Audit Your Hours: A One-Page Leverage Score for Knowledge Workers

How to Audit Your Hours: A One-Page Leverage Score for Knowledge Workers

Pull up your calendar from last week and look at it without flinching.

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Focus as a Skill: Attention Training for People Who Live in Notifications

Focus as a Skill: Attention Training for People Who Live in Notifications

Attention training sounds like something you'd do at a meditation retreat, not something you'd need for a Tuesday.

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Hitting Bottom and Building Back: What Collapse Taught Me About Leverage

Hitting Bottom and Building Back: What Collapse Taught Me About Leverage

Starting over after failure is not a metaphor when it actually happens to you.

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The Application Funnel: Why Making People Apply Raises Conversions and Quality

The Application Funnel: Why Making People Apply Raises Conversions and Quality

An application funnel asks a prospect to answer real questions, in writing, before they ever land a slot on your calendar.

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