Part of the guide: Affiliate Marketing
For example, let’s say we’re in the gold investment niche and we know how to invest in gold for huge returns. Here’s what we’d create:
- A 8 week+ coaching program for learning the entire gold investment system. This would be priced at around $3000/month, so you’d make at least $6000 from each client. After month 2, you can always continue to coach and guide your students for more monthly payments, or simply brand it as a $6000 coaching program.
You’d need to create the content to teach over the 8 weeks and put it online where clients can access it in their own time.
On top of this, you could offer a 1-hour call per week to clarify the training with each client and answer their questions.
This is all you have to do to create a high-ticket coaching program. Now, you have to sell it.
- A Basic Product
The basic product should provide an overview of the entire program or system. If your 8-week coaching program is delivered over 8 steps (one each week), you could create a basic version teaching about 20% of what’s in the high-ticket program, in about 20-30 pages.
- Webinar
Create a webinar presentation that provides the simplest version of the model. Avoid teaching the “how” or “why,” and instead teach the “what” of the program.
Near the end of the webinar, pitch your low-ticket product priced at $50-$197. A buy button should appear, and a payment system/download area should be set up to work automatically.
This is relatively simple using GoToWebinar and PowerPoint. One last element:
- Strategy Session
The best way to get people to join a high-ticket program for $1000-$3000+ is through a phone call. You can offer a 30-minute strategy session or consultation to help them in the niche.
Set up a page offering this free session, explaining the value of the call and how it can change their life. Have them fill out an application (using Wufoo) to request the call.
Use the application to filter out unsuitable candidates. The strategy session funnel consists of a “get this call” page with a button leading to the application page where they sign up for the call.
At the end of the webinar, after pitching the product, encourage viewers to visit the strategy session page for a free call. Lastly, connect the dots.
Create a webinar registration page (LeadPages) and use GoToWebinar. After someone registers, redirect them to the strategy session page.
That’s all there is to setting up a high-ticket product and coaching funnel.
Why coaching?
It’s generally easier to sell at a high price. If you’re good on the phone and can sell well, you’ll have no problem packaging the coaching program into a high-quality info product (in a members area) and selling it at the same price.
With this done, you’ll have a webinar registration page that redirects people to your free call page. After the free call, pitch the coaching program to help them get results in their niche.
“Well, that wraps up this call. It sounds like you need more personal help to get better results in XYZ. I have a limited coaching program where I show you how to do XYZ. Visit this link $$”
Then, registrants will attend the webinar, where you teach the model overview and sell the low-ticket product. This pre-sells them on the high-ticket product – but it must offer a lot of value as always.
Thanks to the low-ticket product, you’ll generate instant ROI during the webinar, recouping or profiting from your advertising spend.
Smart, right?
Disclaimer: This model only works if you are an expert in your niche. Charging high prices puts pressure on you to get results for clients. Failure may result in a bad reputation, refunds, and angry clients.
Ok, so you’ve set up this funnel. Now how do you start getting traffic?
You were never meant to do this alone
Reading this changes nothing. Doing it with people who show up changes everything. That is the whole difference between the people who transform and the people who keep starting over.
Start free →The beauty of a sales funnel like this is: 1. You make instant ROI from the low-ticket product, and 2. You make fortunes selling the high-ticket stuff.
This means you should have no problem spending money on advertising. You can get started with as little as $5/day.
Facebook Ads work well for this, as do AdWords, Email Marketing, Solo Ads, and other targeted traffic sources.
Comments
JohnDoe
This is a fantastic post! I’ve been looking for a way to structure my high-ticket marketing funnel, and this laid it out perfectly. Thanks for the detailed breakdown!
MichaelV
This post really resonates with me! I’ve been trying to build my own high-ticket coaching program but kept hitting roadblocks. The idea of incorporating strategy sessions is genius. Thank you for the insights!
SarahL
Honestly, I’m a bit skeptical about the effectiveness of this approach. Has anyone actually achieved these kinds of results using this funnel? Would love to hear some real-life examples or see any success stories.
AliceM
This post left me with a question. How do you handle the follow-ups after the strategy sessions? Do you use a CRM tool, or is it more of a manual process? Any specific software you’d recommend?
PeterJ
While I appreciate the breakdown, I think the post could go deeper into the details of creating engaging content for the webinars. Without that, it feels like the approach might be missing a crucial element.
RebeccaN
Great post, Dave! It’s been a while since we last talked. How have you been? We should definitely catch up soon. I’m thinking about implementing this strategy myself and would love to pick your brain over coffee sometime.
EmilyK
This reminds me of when I started my own coaching program a couple of years ago. I struggled with exactly what you describe – getting people on the phone for strategy sessions. Your tips here would have saved me a lot of time!
TomB
There’s a tool called Calendly that works perfectly for scheduling strategy sessions. It automatically syncs with your calendar and eliminates a lot of back and forth. I highly recommend it if anyone’s looking for an easy way to manage calls.
JessicaW
I never thought of using webinars to drive traffic to a high-ticket coaching program. This is a game-changer for me! I’m definitely going to implement these ideas and see how they work in my niche. Thanks for sharing such valuable info!
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The most honest sentence in this whole piece is buried in the disclaimer: charging high prices puts pressure on you to actually get results for clients. Everything above it is funnel mechanics, but that one line is the real test. If you’re not prepared to be held to a client’s outcome, none of the webinar or strategy-session structure matters.
Hollis, ‘expert in your niche’ is the real ask here. I can barely keep my own head above water most weeks, never mind weekly client calls.
Hollis, half this assumes strangers to filter. Everyone who walks into the feed store already knows me by name. No need for an application step when everyone already knows you.
Lonnie’s point about already knowing every name in the room is the interesting bit, actually — it flips the whole ‘strategy session’ idea on its head. The entire reason that call exists in the online version is to manufacture the trust a small-town shopkeeper gets for free just by being visible for twenty years. Which makes me wonder if all this webinar-to-application-to-phone-call machinery is really just an elaborate, automated way of trying to recreate what Lonnie already has walking through his door. If that’s true, the funnel isn’t a shortcut past relationship-building, it’s a very expensive workaround for not having one yet. Might be cheaper to just become a regular somewhere.
The ‘free strategy session’ is a sales call. Fine. Just say that. Dressing it up as a Wufoo application to ‘filter out unsuitable candidates’ doesn’t make it consultative, it makes it a qualifying step before a pitch. Call it what it is and the whole structure still works. Pretend it’s something else and you’ve just built a funnel that lies to itself before it even talks to a prospect.
Marla’s onto something. Ran a diner for nineteen years and every regular knew that when I asked ‘how’s the family’ before pitching the daily special, I was still selling them the special. Didn’t make me a liar, just meant I wasn’t pretending the small talk was the point. This whole webinar-then-call funnel would go down easier if it dropped the pretense at the free-session stage instead of dressing it up as a favor.