Part of the guide: Network Marketing Lead Generation
A little over a week ago, at the Dallas Empower Network event, I had an idea.
An idea to share some of the contents of the events & speeches, over a series of blog posts – starting with this…
As you pay attention and carefully read the words on this page, you’re going to realize something interesting. You’re going to discover the power of influence and its profound effects it has on your life & the lives around you.
How influence affects you, and why it’s the highest paid skill in the world.
I’m going to reveal this little-known information by sharing the story of Chris Jones, one of our speakers from the last Empower Network event we just had in Dallas, Texas.
Everyone is constantly being influenced by something or someone. Whether it’s their television, radio, spouse, or friends and family.
Perhaps a book you read or an interesting blog post that may or may not influence you to make a decision. Fundamentally, we ‘receive’ influence in two ways: consciously and unconsciously.
Consciously, your family might tell you to stop doing something, to cut something out or maybe you read a self-help book that compels you to make a conscious decision.
Unconsciously, you’re influenced by millions of tiny things. Particular words, phrases, and embedded commands within sentences. Whether they’re put there on purpose or not, it doesn’t matter.
You don’t have to pay close attention to the words on this page, you don’t even have to believe everything I say, as influence happens whether you realize it or not.
You may or may not notice when you start to relax and focus on the words on this page. As by now you probably realize the amazing power of unconscious influence. It comes in many forms.
Influence is the most powerful skill in the world, it also pays the most. One person with influence can change an entire nation or cause a revolution. One of the most effective ways of influencing people is through stories.
Human beings are, by nature, fascinated by stories. It’s hard-wired into our biology. Stories change the world, they influence people like nothing else.
Just over a week ago…
On the stage, in Dallas, Texas, at an Empower Network event, Chris Jones told an intriguing story (along with a few insightful marketing & business lessons).
Chris said a story led him to his ‘greater calling’.
Chris was an aspiring FBI agent, but he quickly realized he wanted to accomplish more. Chris desperately wanted to positively influence the lives of drastically more people.
Far more than he could ever have influenced as an FBI agent.
That single idea, the notion of influencing people & changing lives, led him to the Internet.
Chris made a decision then and there to start an Internet business. He saw how he could use the Internet as a platform to influence the lives of millions.
Chris eventually achieved his dream. Since starting his first business in 2003, he’s gone on to build several large Network Marketing organizations and has become an established Internet Entrepreneur.
As with most success stories, Chris struggled for a while. Among many things, Chris realized that “sometimes you have to disconnect from the people around you in order to be productive.”
There were 3 fundamental principles Chris talked about in his speech. “Three principles that should be taught to everyone when they first get online”.
1. Business
“This Internet/Network Marketing thing, it’s actually a real business. They’ll actually make you pay taxes on the ‘digital’ commissions you earn online. Most marketers don’t treat what they do like a real business, at least not for a long time. Although you may just be making $25 commissions, those commissions add up and they compound.
Treat what you’re doing online seriously, it’s as real as an offline business. Read books and study people like Bill Gates and Warren Buffet. Learn how they think. People tend to do a little work and expect great results right away.
When they don’t see instant results, they quit, come back later, and repeat the cycle until they realize that it takes a lot of work. You have to do whatever it takes, always; especially in the beginning, which is the hardest phase.
A huge part of your success comes down to you making a decision and a commitment to do exactly that. Think about why certain people are successful. Learn from those people and study how they think.”
2. Systems
“The next thing you need to learn is systems. Systems run the universe. Everything is run through systems. Understand that big fortune 500 companies don’t work differently from your business.
Understand how systems run your business. Somebody might not get in right away, but with a system, you can follow up with them and just allow the system to work for you.
Always allow your systems to work for you. With getting traffic, advertising, converting traffic into leads, and leads into sales. You use systems not only to make money but to free up your time and give you freedom. You only have so many hours in the day, so you have to have systems in place to do the work.”
3. People
“The most important thing is understanding people. Knowing what they want and helping them. When you understand what your audience wants, you can more easily help them and create solutions to their problems which make you money. Understanding people is the most crucial key to selling to them. The great Frank Kern is a prime example of this, and he went out there and created a product that perfectly resonated with his target audience.
People just wanted what he had because he understood people and their psychology. You need to start studying that to become a master at sales and business.
Whether you think what you’re doing is a hobby or not, you have to take it seriously and become an expert. Leaders study daily. Surround yourself with successful people; it’s the fastest way to shortcut your success.”
A quick asideYou have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
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About Chris
Chris Jones started his first business from his condo in South Florida in 2003. Prior to being an entrepreneur, Chris studied and competed in professional martial arts in South East Asia and later on studied at the University of Minnesota for business and Criminal Justice. Chris Jones has built several large organizations in the Network Marketing Industry and assisted in the launch of several others. Click here to read the full bio on Chris’s website.
Chris shared a bunch of other badass concepts and ideas over the course of the event, but that’s about everything from his core speech.
Love ya,
David Wood
P.S. Leave me your thoughts and comments below (there’s a handful more of these posts to come).
Comments
John D.
Wow, this post really resonated with me! I’ve been thinking a lot about the power of influence lately and how it impacts not just business, but everyday life. Thanks for sharing Chris’s story!
Mary K.
I’ve always struggled with the idea of “systems” in business, but this post really opened my eyes to how essential they are. The part about using systems to free up time was especially helpful. Thanks, David and Chris!
Samuel T.
This is truly inspiring! I’ve been following Chris Jones for a while now, and this post just reaffirms why I admire him so much. Can’t wait to read the rest of the series!
Susan M.
I’m curious if you could elaborate more on the unconscious influence part. How can we leverage that in our businesses more effectively?
Peter L.
Interesting perspective on influence and storytelling. I’m still on the fence about how much it can truly impact large-scale business decisions, but this definitely gave me something to think about.
Alicia R.
I absolutely loved this post! The way Chris breaks down the power of influence is just incredible. It’s something I’ve always believed in, but seeing it explained so clearly has given me a fresh perspective. Thanks for sharing!
Tommy B.
I have to admit, I’m a bit skeptical about the influence Chris describes. Do you have any hard data or examples where these strategies actually led to measurable success? Would love to see some evidence to back this up!
Emily P.
This was an eye-opener for me! The part about systems really hit home, as I’ve been struggling to organize my business. Do you have any recommendations for tools or resources that could help streamline processes like this?
Richard L.
I appreciate the insights in this post, but I feel that it could have included more practical steps. While the ideas are great, how do we actually implement them in our businesses? Some actionable advice would be amazing!
Monica S.
Hey David, it’s been a while since we last connected! This post was a great read. I’ve been busy with work but would love to catch up soon. Let me know when you’re free for a chat!
Carlos T.
I remember a time when I was in a similar situation to Chris. I wanted to make a change but didn’t know how. It’s amazing how one decision can alter the course of your life. Thanks for sharing such a relatable story!
Lucas W.
I recently came across a tool that helps with online influence and content creation—it’s called BuzzSumo. It allows you to see what’s trending and create content that resonates with your audience. I highly recommend giving it a try!
Sara H.
This post really helped me understand the importance of influence in business. I never realized how much unconscious influence impacts decision-making. I’m definitely going to apply these principles in my work moving forward!
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Reminds me of the customers who’d tell me about the diet they were starting or the marriage they were fixing before they’d even had their coffee, all vision, no specifics yet. Chris Jones telling a room in Dallas that a single story led him to his ‘greater calling’ is the same kind of moment, dressed up with a stage and a microphone. I don’t doubt it happened. I’ve just noticed the telling of it always comes years after, once the ending is already known and can be shaped to fit.
Birdie, I think that’s fair as far as it goes, and you’re right that origin stories get polished with hindsight. What I’d push back on is treating that as a reason to discount the three principles he actually laid out afterward, business, systems, people. Those don’t depend on whether the FBI story is exactly as tidy in memory as it sounds on a stage. I came to this industry late myself, after watching my own business struggle without any real system behind it, and the systems point in particular held up regardless of how Chris got there.
The line that lands isn’t the influence talk. It’s ‘sometimes you have to disconnect from the people around you to be productive.’ That one.
Pete’s line about disconnecting to be productive reminds me of shutting the shop for stocktake, phone off, door locked, once a year. Everyone assumes a bike shop runs on being available constantly. The one week we’re not, we get more done than the other fifty-one combined. Chris apparently found the same thing on the way to becoming an ‘Internet Entrepreneur.’ Took me longer to admit it applies to a shop full of inner tubes.
The systems section is the one I can actually test against my own experience, so I will. I built out an email sequence two years ago that was supposed to run on autopilot the way this post describes, ‘allow your systems to work for you.’ Week one it looked exactly like that. Week three the sequence started sending the wrong follow-up to people who’d already bought, because I hadn’t accounted for that path when I built it. Took me about four days to find and fix, and another two weeks of manually checking daily before I trusted it again. Systems free up time eventually. The post skips the part where you’re checking the system constantly at first, which isn’t free time at all.
Kelsey’s week three failure is a classic branch case missing from the flow, exactly the kind of thing that doesn’t show up until real inputs hit the system. Any process description that skips failure paths, like this post’s ‘allow your systems to work for you,’ is really only describing the happy path. A proper diagram of what she built would need at least one more branch: customer already purchased, do not resend.
At sixty-one, I trust the ‘people’ principle here. The ‘systems’ principle less — built by someone decades younger assuming software fluency I don’t have.