Part of the guide: Network Marketing Lead Generation
In tough economic times, there have always been companies that try a new way to market their products/services. Sometimes they have a great idea, and others are either illegal or not business functional. One very successful marketing strategy has been selling products directly to the consumer. The concept here is to show you advantages and benefits of direct sales — multi-level marketing MLM, here are a few success tips.
This is not a new idea. In fact, if you are over 50, you will likely remember your parents having friends over to talk about a business opportunity. This was Amway. There were several others that pioneered the industry, including Nutri-bio and Shaklee. Before the Internet, information did not travel as quickly, so if you were one of the early players in this type of business, stuck with it, and worked hard, you are likely very rich now and enjoying the benefits of your labor. However, with the Internet now being a primary player, more companies are making MLM the marketing concept for their business, but equally as many scam artists are offering what may appear to be real home-based businesses, but are illegal Pyramid Schemes.
First of all, realize that the legitimate companies that are marketing their products via an MLM are legally structured business models. Every company that directly sells their products/services to the end user is not a scam. Many of the companies trying to get you to spend your money with them may be scams, but the concept is legal, and if worked properly, can offer many people an opportunity to make a lot of money. BUT THEY ARE NOT GET RICH SCHEMES!
That being said, do not get into this industry if you think you can make millions overnight. And run as fast as you can away from anyone presenting this idea to you. If you research potential companies to get involved with, try out the products to determine that they are of good quality, find that there is a compensation program that is good for all that get involved, and the company has at least some kind of background success, then go for it. But do it the right way!
There are numerous Direct Sales companies that are worth your time and effort. However, there is also a right way to build your business. If you run your home-based business like a real business, pretend it is like a retail shop, then you can start building a foundation that will ultimately, when the time is right, allow you to start building your downline of supporters.
Every MLM company must sell something. If you get approached by someone telling you otherwise, that is a very quick way to get into trouble. By definition, you must sell something to be a legal MLM company. Assuming you have found one that you like, treat it as a real business, even if you just wish to do it part-time. The first step is to try the products. Not for a day or two, because you are excited about your upcoming millions, but for a couple of months. Get a track record on how the company completes orders. Are all products in stock, or are things being back-ordered? Does it take a long time to fulfill your orders, or do you get timely deliveries? Do the products turn your skin green, or make you sick to your stomach, or is your skin soft and silky, and your stomach is flatter than it was before you started?
Just those answers will help you in so many ways! Then and only then should you start promoting your products to, well, anyone that will listen. It is imperative that you build a foundation of product users. It also allows you to find out more about the company. Are your customers getting complete orders? Are your commissions correct and on time? How is the Customer Service when your customer has a problem? Would you not do these things if you had a retail store? This is how you build some part-time income, assure yourself that the company lives up to the promises you were made, and if you are satisfied with their performance, now you can start to talk more about the business opportunity.
Now, if you are just starting out in this industry, and hopefully you are, because the biggest new problem with this industry is people called MLM hoppers. These are people that are always changing companies. Newer, bigger, better, more money offered, etc. are the reasons that people do this, but again, think about this. If you are always changing, the efforts that you put into the first company are wasted. Here you spent time building customers and started a downline, and you built everyone to believe that this company is the next coming. Now, you call everyone to tell them about your new deal, and a couple of things happen. You instantly lose credibility. You also likely start alienating friends and relatives because they think you are a flake. So, if you start something, finish it for a change.
Eliminate your fears. If you find a company that has some successful history, has great products/services, has a compensation plan that can earn you good money, and is fair to the downline people, get in and give it a shot. But, make it a legitimate shot. If you decide to get into the direct selling industry, even if it is to be part-time, then devote some time to it and do it properly. Build the retail base, get some happy customers, and then build your mega company. Do it the same way Bill Gates built Microsoft or the way Ray Kroc built McDonald’s. This will give you what you want out of the business, and you will earn money, enjoy some time freedom, and likely have some fun.
P.S. Leave me your thoughts, comments, and questions below.
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Comments
Priya Nandini, February 15.
This is exactly what I’ve been looking for! Your tips are spot on and very helpful. Thank you for sharing such valuable information.
Luca Romano, February 16.
I’m a bit skeptical about some of the claims here. Do you have any evidence or data to back this up? I’d love to see some case studies or statistics.
Michael Thompson, February 17.
I have a few questions about the products mentioned in your post. How do they compare to other similar products in the market? Also, what is the average time frame to see results?
Emily Johnson, February 18.
While I appreciate the information, I found some parts of the post to be a bit overhyped. It’s important to set realistic expectations for newcomers to MLM.
Sarah Williams, February 19.
Hi David! It’s been a while. I hope you’re doing well. We should catch up soon. This post brought back so many memories from our earlier days in the business.
Jacob Green, February 20.
This post really resonated with me. I had a similar experience when I started my MLM journey. It’s comforting to know that others have gone through the same challenges.
Olivia Brown, February 21.
I’ve been using a tool called XYZ that does something similar to what you described. It might be a good addition to your toolkit. I highly recommend checking it out.
Lucas Martin, February 22.
I learned so much from this post! Thank you for breaking down the steps so clearly. I feel much more confident in moving forward with my MLM business now.
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The ‘try the products for a couple months before promoting them’ advice is solid, but it assumes you’ve got months where nothing forces your hand. Around here, if my neighbors see me changing my mind about a company every season, that’s the MLM-hopper reputation the post warns about, and it sticks a lot faster in a town this size than the post seems to expect.
Lonnie, we just called it ‘company jumpers’ back then. What’s changed since is how fast a new pitch can reach you, not whether people fall for it.
‘Devote some time to it, even part-time’ is doing a lot of quiet lifting in this post. I’ve got forty-five minutes most days, between bedtime and collapse, and building a retail base the way it’s described — trying products for months, then slowly promoting to ‘anyone that will listen’ — reads like it was written for someone with evenings free, not someone squeezing this into whatever’s left after a full shift and three kids.