Part of the guide: Network Marketing Lead Generation
‘Attraction Marketing’ has become a buzz-word over the last couple of years in the Network Marketing industry, becoming the new standard for online business building to people in all kinds of different MLM companies. In this article, I want to answer a burning question in the hearts of Network Marketers all over the world:
“Does attraction marketing really even work at all in Network Marketing?”
First, let me start off with the simple answer – YES. However, before I get into the reasons why – let’s look at what attraction marketing really is.
Mike Dillard has a famous quote that goes something like this:
“Network Marketing is an industry of promotion and marketing that is predominantly ran by distributors who have absolutely no idea how to market and promote.”
Here’s what attraction marketing is, in simple terms – it’s learning how to target and attract people into your business who have money to join, are ready to join now, and want to join YOU because they perceive some kind of value in becoming a part of your team that they wouldn’t get with someone else.
Put in terms like that – who wouldn’t want to market that way?
I first ran into the concept of attraction marketing when I was building an offline MLM business back in 2006, and I didn’t pursue the idea because my well-meaning upline leader told me that it didn’t work to build a sustainable business.
Looking back, I have to say that response is absolute poppycock. I don’t mean to step on any toes here – but what makes more sense – attracting people with money, who want to join, who are ready to join now with you – or running around trying to convince everyone to get in your business, having absolutely no idea whether or not they even have a desire, or interest in joining this industry?
This is a revelation that I had – we used to run around passing out audio CD’s to build our business. We’d get really excited, make a list of everyone we had ever met – and run around passing out promotional audios to them to sponsor people.
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Now, that approach absolutely did work, but there was a lot of grinding manual labor involved. I had a sudden revelation – why not pay a bunch of teenagers minimum wage to wander around and pass out CD’s?
Seriously – as a business owner, why would I bother to do something that I could pay someone $6.50 an hour to do? If the approach is effective and profitable, (which it is), why not leverage myself, pay someone else to do the manual labor, and only talk to people that are interested?
THAT’S the foundation of Attraction Marketing – so does it work? YES.
The only question that you have to ask is – how do you implement that into your business, both on and off the internet. Here’s my recommendation for you:
Start THINKING like a business owner. Always ask yourself the question – is what I’m doing cost effective, attractive, and is it producing the results that I want? Also, it would be a good idea to get involved with a team that is building the business at a grass roots level. Be careful about big online gurus that have never actually built a downline (they’re everywhere), and make sure that the team that you’re getting involved in is actively involved in aggressively building their organization.
Let me tell you from first hand experience – these approaches have totally changed my business. In my current company, I’ve sponsored 205 people in less than 4 months, created incomes of more than $25,000 in 3 days, and moved to the beach in Costa Rica – running my whole business from the internet. Life is grand – and I’ve got attraction marketing to thank for that.
If you want to learn my step-by-step formula for online attraction marketing, visit my Instant Leads Formula and opt in for a free 8-Day ‘Attraction Marketing BOOT-CAMP!
– David Wood
Comments
- Billee Brady, June 30 2010, 14:00 Great post David! Attraction marketing is absolutely the best way to build a business… it just makes sense… I couldn’t imagine doing it the old school way of chasing uncle Bob and Aunt Sally around through products at them… When you can have targeted people coming to you…. Thanks, Billee Brady
- Renita, June 30 2010, 14:30 I really enjoy reading this post! It kept my attention the whole way through because I could relate to a lot of it. Thanks for sharing David! Many Blessings To You, Renita Mason
- Wayne Woodworth, June 30 2010, 15:00 Attraction Marketing is the only way that I know of to build a business online. It isn’t like you can force people to your site and give you their contact information. It is so much easier than trying to find a good lead while standing in line at Walmart.
- Rachel Smith, July 21 2024, 09:30 This article really explains why attraction marketing is so powerful. Thanks for breaking it down so clearly, David. It makes so much sense now!
- Michael Johnson, July 21 2024, 10:15 I’ve been using some of these strategies and they definitely work. It’s great to see a detailed explanation of why they are effective. Keep the great content coming, David!
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Even the ‘attraction’ version here still assumes someone handing out physical media to strangers, just outsourced to teenagers instead of done by you personally. That’s not attraction, that’s the same cold outreach with a delegation layer added.
Anneke’s right about the delegation point, and I’d add something from having actually run this playbook for years before I left it — the core framing, attract people who already have money and already want to join rather than convincing everyone you happen to meet, works better than blind prospecting. That part is genuinely true, I saw it myself. What it never fixes, though, is that you are still the one producing the content that does the attracting, every single week, indefinitely, whether that’s videos, posts or webinars. Paying a teenager to hand out a CD is one-time delegation. Being the person the whole funnel depends on for fresh material never actually goes away, it just changes shape.
I think what’s being missed in the pushback here is that the core distinction — targeting people who already want in versus convincing everyone you meet — holds up regardless of the specific numbers David drops at the end. Nia and Anneke are right that delegation and content still cost something. That doesn’t make the underlying idea wrong, just incomplete as written.
Paying someone else to do it assumes money to pay someone else. I have neither most weeks.
Nia’s pointing at a real input cost the post skips — ‘attraction marketing’ as described here has two prerequisites before the first lead ever shows up: capital to pay for outsourced labor or ads, and time to build the targeting. The post treats both as already solved and starts the diagram at step three.
Handing CDs to teenagers is delegation. The online version — content, targeting, follow-up — is actually automatable. This post treats it as a hiring problem, not a workflow one.