Part of the guide: Personal Brand
When I first started in Network Marketing, I heard over and over again, “you have to be bulletproof!” I never quite knew what that meant, so I listened to everything the company leaders said, and I tried to follow the example of my up-line, but deep down I still had my doubts. One day, I thought I had finally become “bulletproof”. I walked around with the belief that our product was the very best and our comp plan was above and beyond everyone else’s. I was fooling myself because the instant I tried to tell people how easy it was to make money with the company and how quickly you could become financially free, deep down I knew it wasn’t true. From then on, I lost faith in the methods I was taught, and I just couldn’t bring myself to talk to people about my business. Needless to say, I struggled and lost a lot of money.
In this guide
Glad to Fail
Now that I look back, I’m glad I didn’t succeed in the beginning because I learned a lot about what I didn’t want to do. I knew that approaching my friends and family was not a method I wanted to repeat, and I don’t want to teach that technique to others who are first starting out. I do understand that it’s not a bad idea to contact people in your warm market, but you should do it when you are not so dependent on them signing up into your business. The experience I had in the beginning was something I would not want to put another person through. For me, it was painful, but I gained great insight from that experience. The lesson I learned was: “You don’t know what you want until you know what you don’t want.”
Because of my experience, I now know that I want people chasing me down and not the other way around. Now I know it’s possible to put a system in place that exposes people to my opportunity 24 hours a day every day of the year. I’m glad I failed in the beginning because if I had succeeded, I would be teaching others how to be miserable in network marketing.
Don’t be Bulletproof – Just Stop the Bullets
To this day, I’m still not bulletproof, but I don’t have to be; I just stop the bullets. One thing I’ve come to understand about being bulletproof is that you have to have total faith in the company, the cause, the product, or whatever; if you’re bulletproof, you have to take the hits and still believe. Sometimes you have to believe in your company so much that it defies all reason. I say I’m not bulletproof because I don’t have that much faith in any company, and I can’t blindly believe in leaders that teach strategies that haven’t worked for so many people. I try to see things as they are, and what I see is a system, a proven way of getting results. I see something closer to a math equation rather than an unwavering devotion; you do “x” and you get “y,” 2+2=4. Simple. I haven’t become bulletproof because I prefer to maintain a mindset that renders the bullets themselves ineffective.
You’ll Find That it’s Not the Spoon That Bends, it is You That Bends
When you come to the realization that success is something you attract and not something you achieve, you’ll find that your success starts with you. Most people think that in order to be successful in Network Marketing, you have to do all this stuff; you have to run all over the state and do presentations, you have to set up hotel meetings, and you have to call people who have no interest in what you have to offer (because you never know who will join) and on and on. Let’s face it, if you’re doing all this work and spending all your time working the biz (or getting worked over by your biz), it does not look that attractive to others. Instead of doing all that, wouldn’t it be more attractive to have qualified leads signing into your business on autopilot? Wouldn’t it be nice to have people leaving a number to contact them because they’re interested in your opportunity? I’m not a lazy person, and I’m not saying that this business doesn’t take work, but you have to leverage your time and your efforts. Shift your thinking and work on yourself first, focus on bringing value to the marketplace, and learn how to leverage your time so you can teach other people how to do the same. Help people get what they want, and you can have everything you want. That’s how you bend the spoon.
To Your Success
Eric Kalberer
P.S. Leave me your thoughts, comments, and questions below.
Comments
Sarai Lander
Great post! I completely agree with the idea of not chasing down friends and family in network marketing. It’s important to have a system that brings people to you!
Emily Harris
Thank you for sharing this, Eric! I’ve been in the network marketing space for a while, and this mindset shift has been incredibly helpful. I love the idea of attracting success rather than chasing it!
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Mark Phillips
I’m a bit skeptical about the “autopilot” method. Do you have any proof or evidence to show that it actually works? I’d love to see some real-life examples or case studies.
Sophia Anderson
I love the concept of “stopping the bullets” rather than being bulletproof. Could you elaborate more on how you implement this in your daily routine?
Daniel Johnson
While I agree with most of what you’ve said, I feel that the idea of not fully trusting in your company could lead to lack of commitment. Don’t you think a balance is necessary?
Michael Green
This reminds me of the time we were discussing leverage during that seminar. How have you been, Eric? It’s been a while! We should catch up soon, maybe grab a coffee and talk about new strategies.
Rachel Adams
Your post really hit home for me. I was in a similar situation when I started, trying to convince myself and others about my product, but deep down, I wasn’t fully confident. Changing that mindset made all the difference!
Lucas Thompson
I’ve been using a tool called LeadPages for generating leads on autopilot. It works great and could complement the strategies you’ve mentioned here. Highly recommend it!
Alice Carter
This post was really insightful, Eric. I’ve learned that it’s not about being bulletproof but more about having the right mindset and system in place. Thanks for sharing!
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Ran a diner nineteen years, and the ones who kept coming back were never the ones I chased down at the register. The bit here about wanting people chasing you instead of the other way around is the whole business, not just this one. Doesn’t matter what you’re selling, if you have to convince someone twice, you already lost them.
Feed store, town of four thousand, and the whole warm market chapter doesn’t translate the way he thinks. I already know everybody I could prospect. The autopilot idea might work fine in a city where strangers outnumber neighbors, but round here there’s no unknown crowd waiting to find me.
I confess I read this one twice, Birdie, because at sixty-one I am rebuilding rather later than most of the people this business seems to be written for, and I wanted to know whether the lesson still held. I think it does, though not quite in the way it is presented. The author says he is glad he failed at the beginning because it taught him what he did not want to do, and there is a genuine wisdom in that, but it took him years of his youth to arrive at it, and I do not have years to spend finding out what does not work. I would rather be told plainly what does, even if it is less romantic than a story about spoons.
Autopilot is doing a lot of work in this post. A system that runs all day still needs someone building and maintaining it first.
Leverage your time, sure. Some of us are already working nights. There isn’t a spare hour to leverage.
We called this exact tiredness argument out in the nineties too, and the answer then was the same as now: the system doesn’t remove the work, it just moves it earlier in your day. Anyone who tells you otherwise hasn’t built one.
I think what’s being missed here is that Nia isn’t arguing against the system, Gus, she’s pointing out that it still costs something to build even if it pays out later. You’re both right in a way, the work moves, it doesn’t vanish. That’s worth saying plainly instead of assuming everyone reading this has spare evenings to give it.
The line that stuck with me was believing in your company so much it defies all reason. That’s not faith, that’s just not looking. There’s a real difference between commitment and refusing to see what’s in front of you, and this post never quite draws it.
Qualified leads signing into your business on autopilot is the actual claim here, and it has no mechanism attached to it. What’s generating the lead, what’s qualifying it, over what time frame. Without that this is just the word automation doing the emotional work a case study should be doing.