Part of the guide: Blog Traffic
If you’ve been marketing online for any length of time; I’m sure you’ve figured out that Internet Marketing isn’t exactly fair. You’ve probably noticed how some marketers are swimming in traffic & sales, travelling the world and turning everything they touch into gold. While others…
Well, they work much harder, have better products, more passion and for some reason are permanently broke. It’s simply because they haven’t quite figured it out yet. They haven’t quite figured out what the gurus are doing differently.
Most of the time limited success comes down to limiting beliefs; but that’s a blog post for another day. In this post, I want to give you an upper hand, a competitive edge over your competitors with this Internet Marketing cheat sheet:
1. It’s All About Who You Know
Cliché, I know… but it’s evidently true. If you associate with struggling marketers like yourself; you’re probably going to remain in the same situation you are in now. At all times, you should associate and network with marketers greater than yourself.
By networking with bigger and smarter Internet Marketers, new opportunities will arise. It wasn’t until I started networking that I had my first huge success. I made friends with a guy who had a very substantial customer base. We made a deal where I’d create an info product teaching them my marketing strategy, we’d launch it to his customers and split the profits.
That tiny product launch was my first real success, it built me a presence that took me to new heights. The big guys in this industry know all the highly influential people. Which means they have the ability to launch any new product, service, brand or idea to thousands upon thousands at the snap of their fingers.
2. Speed
The Internet Marketing space moves incredibly fast. If you take too long launching a product or service; your strategies/tools can become outdated.
I know a guy who spent 5 months developing an SEO plugin for WordPress. By the fifth month, he’d been hit by 2 Google updates which really damaged the effectiveness of his plugin. It took him months to re-build his plugin. Something he wouldn’t have had to do if he acted quicker.
When you’re building your business on your own, you need to operate under immense speed and pressure. All the time you’re working whilst flying solo is a complete waste. When you have no contacts or money to build a team, it’s the only option.
Work quickly and as much as you can until you can build your team.
3. Team Delegation
Once you’ve made enough money flying solo; you need to start putting a team together. Every great Internet Marketer has an entire team of staff; usually across the globe. You need at the very least:
- An Assistant (To run errands, do annoying tasks you would otherwise do)
- A Web Developer (Someone with excellent web skills to build sites & deal with everything technical)
- Copywriter
- Graphic Designer
- Manager (Someone to manage your team)
- Virtual Assistants (General staff to send your work to)
Once you have a team, you just need to focus on new ideas and projects to have your team work on. Teams are behind every great company and Internet Marketer. Never try and do everything yourself. Hire a team out of pocket if you have to; you’ll make the money back many times over in the near future.
4. Outsourcing
There are just so many menial tasks and jobs involved in Online Marketing. Like creating accounts, writing articles, doing SEO, setting up campaigns and customer support.
Whenever you receive a big time-consuming task; outsource it. So many marketers attempt to learn all these new skills so they can do everything themselves. You don’t need to be a great writer or SEO guru to make it in this business.
Outsource tasks and ongoing jobs to freelancers, companies or services who know what they’re doing.
5. Scale
Scalability is the trick to making millions online. If you can’t scale your business when it’s working; shut it down. My personal joy of online marketing is scaling traffic.
Whenever I find a traffic source that converts fantastically with my offer; I’ll ensure my system can take A LOT more orders. Then I’ll turn up the knob on the traffic source and the sales will fly in.
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
It’s difficult to scale free traffic like SEO or article marketing. Every article you distribute and keyword you target will respond differently. With paid traffic (like Facebook PPC), you enter the demographics for a certain campaign and when that campaign performs well; you increase its budget.
This also applies to the internal components of your business. Analyze your business, find its best-performing components and scale them!
In Prosperity,
David Wood
P.S. Leave me your thoughts, comments, and questions below.
Comments
Sofia Martinez, September 12, 2011, 11:30
Great advice on networking! I’ve been trying to build connections in the industry, and your tips on associating with successful marketers really resonated with me.
Diego Hernandez, September 12, 2011, 12:00
The importance of speed in Internet Marketing can’t be overstated. I’ve experienced firsthand how quickly things can change online, and your example of the plugin was a perfect illustration of that.
Sarah Thompson, October 25, 2011, 14:05
Your point about networking is so true. Since I started connecting with more experienced marketers, I’ve seen new opportunities open up that I never thought possible. It’s amazing how much of a difference the right connections can make!
Michael Anderson, October 25, 2011, 14:15
The emphasis on speed really hit home for me. I’ve been guilty of overthinking and delaying product launches, and your example about the SEO plugin was a wake-up call. Moving faster is something I definitely need to work on.
Emily Davis, October 25, 2011, 14:25
Delegating tasks has been a game-changer for my business. I used to do everything myself, but once I started outsourcing and building a team, I was able to focus on growing the business rather than just maintaining it. This post reinforces that approach.
John Michaels, October 25, 2011, 14:35
Outsourcing is something I’ve been hesitant about, but after reading this, I’m convinced it’s the way forward. Trying to learn and do everything myself has been overwhelming, and it’s time to start relying on experts to handle the tasks I’m not great at.
Linda Green, October 25, 2011, 14:45
Scaling is the one area I’ve struggled with the most. Your advice on scaling traffic and business components makes so much sense, and I’m excited to start implementing these strategies to take my business to the next level.
David Lee, October 25, 2011, 14:55
This post covers all the bases. From networking to scaling, it’s packed with actionable insights that any Internet Marketer can benefit from. I’m looking forward to applying these tips to my own business.
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The team-building section assumes years still ahead to assemble an assistant, a web developer, a copywriter, a designer, a manager, one by one. I am sixty-one, rebuilding after my pension fund underperformed, and I read that section as a young man’s timeline rather than mine. The advice to work quickly and alone until you can build a team is honest, at least. It simply does not tell a person my age what to do about the years that step requires.
Had a cook come work for me at sixty-three, after forty years in someone else’s kitchen. Took him about two weeks to trust that he was allowed to run things his way now, not someone else’s. Arthur, the years you’d ‘lose’ to being solo a while longer might be the same years everybody spends learning to actually run something instead of just doing it. I don’t think that time is wasted the way this post implies it is. Sometimes late is just when you finally know what you’re doing.
Look. ‘Network with marketers greater than yourself’ is doing a lot of work in this post. Greater how? Bigger list? Better product? More willing to split profits with a stranger who emailed them once? The post treats one lucky partnership as a repeatable system. It wasn’t a system. It was one email that landed.
We called that ‘lucky break marketing’ back in the ’90s too — one connected person, written up afterward as a five-point strategy.
Gus’s ‘lucky break marketing’ label is the corporate version of what we used to call survivorship in the annual strategy deck — you take the division that hit its numbers, write a retrospective explaining exactly why it succeeded, distribute it to the divisions that didn’t, and act surprised when the framework doesn’t reproduce the result. Eighteen months into building my own thing after twenty-two years of exactly that ritual, I’ll say the corporate version at least had the decency to call it a case study rather than a cheat sheet, which promised something this post can’t actually deliver: a repeatable mechanism instead of a story about one working relationship dressed up as five transferable points.