How To Build An Audience That Builds Your Business (Part 1)

Today I want to talk about a magical marketing strategy.

This is something I’ve personally used to explode my traffic, rankings, and build a loyal customer base of tens of thousands of people.

What is it?

Building an audience that builds your business!

A few years ago, traditional advertising worked. You didn’t even have to be good at sales or marketing to get new customers.

If you needed more customers, they’d be one call away via a newspaper ad, television, or radio ad.

If that failed, another call to an ad agency would get the job done.

Instantly, you’d have an influx of sales. As long as you weren’t a 9+ figure company, your ads could never saturate the marketplace.

Now, it’s gotten a lot more complex. People have become completely immune to conventional ads. TV, radio, newspaper, we either ignore the adverts or we change the channel/station/page.

The same applies to online advertising; classic banner advertising has stopped being so effective. Banner blindness has developed around the globe.

So what’s the solution?

Give the people what they want. Normal advertising doesn’t really work anymore; we’ve established that it’s lost its effectiveness.

Sticking an ad that leads to a sales pitch is no longer appealing. What is appealing, however, is content.

People want content; they’d much rather click a link to an article that tells them about what they want to know instead of visiting a sales page that tries to sell them the same information in nicer packaging.

So content is one of the best ways to advertise your business right now. The best platform for publishing content is a blog (and the best blogging platform is WordPress or Empower Network).

Now blogging is cool for many reasons, but above all, it creates a community.

A community of people that follow your blog, your brand, join your lists, and buy your products as a result.

So whoever actively reads your blog content eventually turns into a customer on some level.

Simply because blog readers turn into a community. A community of people who read your content.

So where’s the leverage?

How does your community of readers build your business?

By sharing your content on social networks and spreading the word. Very simply, real ‘community members’, the kind of people who never miss your blog posts, share your content on social networks.

Social sharing is incredibly effective. Facebook, Twitter & Google Plus – everyone uses them and everyone checks out what their friends are doing.

Which means a single visitor on your blog who shares a post on FB can result in 2, 5, or 10+ new readers over the next few months.

So how do you get started?

Create a blog on your website or a blog from scratch if you don’t already have a site. Choose a cool theme, optimize it to rank well on Google, add social sharing buttons in your blog posts. Add them at the top, the bottom, and on the right.

You can even set up a popup that locks your content unless they share the page on FB/twitter/g+. This can be really effective, but only use it for new visitors – otherwise, people will get pissed off.

Now start by visiting at least 10 other popular blogs in your niche. Check out what they’re doing, how their blogs are structured, and what kind of content they’re publishing.

Start publishing 3 blog posts weekly. Make them badass; make people feel BAD for not sharing your content (because it’s just that good).

Whenever someone leaves a comment on a blog post, make sure you reply! This helps build a community, an active community.

Promotion

=>> Click Here To Go To Part Two

Comments

Sarah Thompson, July 30 2024, 15:00

Thank you for sharing this insightful post, David. It’s inspiring to see how content can drive business growth. Keep up the great work!

Michael Lee, July 30 2024, 15:05

Great post! The emphasis on building a community is spot on. I’m looking forward to implementing these strategies.

Emily Richards, July 30 2024, 15:10

Could you share more about the tools you use for content creation and social sharing? Thanks!

John Peterson, July 30 2024, 15:15

This post is quite informative. However, I think there needs to be more emphasis on the initial challenges of building an audience.

Daniel Kim, July 30 2024, 15:20

Hey David, great content as always. I’d love to catch up and discuss these strategies in more detail.

Laura Martinez, July 30 2024, 15:25

I had a similar experience with content marketing. It takes time, but the results are worth it. Thanks for sharing!

Mark Johnson, July 30 2024, 15:30

I recently started a blog and your tips are very helpful. I’m already seeing improvements in engagement. Thank you!

Rebecca Lee, July 30 2024, 15:35

I’m skeptical about some of the claims here. Could you provide examples of successful implementations?