Part of the guide: Blog Traffic
Blog content, something most of us spend way too much time thinking about! As we all know, blogging is extremely lucrative and can be used to generate thousands of leads and or customers. Over the course of this article, I want to talk about exactly how you can craft your blog content for massive online exposure and repeat visitors.
First, let me talk about how you can use your blog to grow your business. Whatever business you’re in, you need traffic and you need leads. As we all know what traffic and leads can do for us. They simply result in a flood of sales and repeat customers. So how do you use your blog to grow your business?
Well, you simply use it to capture leads… And once you have leads, you can call them up or prospect them via email or whatever you want. Capturing leads is actually really simple, you just use an autoresponder like Aweber and install an opt in box on your blog. It’s all just common sense really…
So how do you generate the traffic? Well it all comes down to killer blog content, solid keyword research and search engine optimization. So I am going to help you out with the killer content part.
Writing content for your blog doesn’t have to be difficult. In fact, most people spend way too much time thinking about it. My advice is to talk about what comes to mind. When I say what comes to mind, I don’t mean useless crap like what you had for lunch yesterday. LOL
There’s a simple process involved in writing blog content. First of all, you have to do a little keyword research. Listen to me when I say this, there is absolutely no point in writing blog content “for fun”. Every piece of content you post should have a specific purpose. (this is where everyone goes wrong)
It’s hilarious how so many marketers post pointless content on their blogs that in no way helps them. So a few rules to abide by if you’re trying to make money from your blog…
– Don’t talk about what you had for lunch or any other crap that matters to you personally. (most of your readers don’t care about you or your personal problems)
– Don’t just blurt out anything to do with your niche or business model. While doing this can work very nicely if you have a large following. Like if you have hundreds of people constantly checking your blog for new posts… Sure, you can “speak” your thoughts about general business and your readers will appreciate it. However, I prefer to use a more tactical approach.
– Don’t post content without building backlinks. So many marketers out there really have no clue about search engine optimization. It’s just that even if you post outstanding blog content, you won’t receive any free search engine traffic without backlinks. If you want to learn about link building, checkout this post on link building strategies.
– Speak Your Mind And Make It Personal
So… there should be two “types” of content you post on your blog. Promotional content and “value” content. Let me quickly explain the two and what makes them different from each other.
Value content is basically to “feed” your repeat visitors, it makes you look good while keeping your followers happy. You also share this content with your email list, Facebook, Twitter and any other places you have a following. So it’s essentially to feed your repeat visitors, your following, and it’s great for branding yourself.
Then there is promotional content. This content is sort of more important. It’s the content that brings you the most traffic and it yields fast results. Your repeat visitors and following will take a while to build up… Where as promotional content will result in fast visitors who don’t know you.
When I say don’t know you, I mean they will be visitors who come to your site directly from the search engines. Most of your “value” content will only be seen by your followers, email list and other strangers from sites like Facebook. The thing is that value content will result in repeat visitors, close relationships and eventually a huge email list and lots of sales. The promotional content will rake in new visitors from the search engines that will result in repeat visitors and subscribers.
Something to note about value content, it should help build up a little trust between you and your subscribers. Why? Well new visitors and subscribers won’t immediately buy your stuff, simply because trust is gained and not given. So your value content will be part of the “trust gaining” process between you and your new followers. How?… You simply slip in an easy “PS.” line at the bottom of your emails with a link to your value blog posts.
I’ve explained the concepts and how they work. Now let me tell you exactly how to craft killer blog content, both value and promotional. First of all, you need to use both types of content. In the beginning, you pretty much only need to write promotional blog content. As you won’t have a following or an email list to keep happy. So to start with, you need to “fuel” your funnel (email list & following) by writing lots of promotional content.
You do this by starting with keyword research. When I said every blog post must have its own purpose, I mean it must target a keyword! There’s no point in blogging about stuff that won’t receive any traffic. Even if your blog content is really helpful and consists of quality information, it doesn’t matter unless it targets a keyword. Once you do some research and find a keyword you can talk about, let your thoughts flow. As long as the keyword gets enough searches, use it and start writing. Once published you should build a few backlinks, shortly after your content will rank in the search engines and the traffic will flow.
When writing blog content, let your personality flow through your writing! Just don’t try too hard, it’s something that just has to happen.. Remember that there’s no “right” way to structure your blog content. So let your thoughts flow and the content will come. Trust me, as long as you know enough about the subject, it’ll happen. Your blog posts can be as personal or formal as you like. If you’re a marketer, try and be a little different. Over the course of 50-100 blog posts, you’ll develop your own unique style of blogging. That’s pretty much all you need to know about crafting killer blog content. Remember that there’s value and promotional blog content. You have to build up your traffic flow with promotional content. Once you’re there, you’ll start getting repeat visitors on a regular basis. This is when you need to start posting regular value content to keep your followers happy.. And that’s all you need to know about writing killer blog content. Just remember to learn, implement and profit!
In Prosperity,
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Reading this changes nothing. Doing it with people who show up changes everything. That is the whole difference between the people who transform and the people who keep starting over.
Start free →David Wood
P.S. Don’t forget to leave your thoughts, and ask questions below – let’s rock it out 
If you really want to master the art of blogging and traffic generation.
Comments
Sarah Thompson, July 30 2024, 21:20
Thank you for sharing this comprehensive guide, David. The strategies are practical and easy to follow. I’ve been struggling to create engaging blog content, and your detailed breakdown provides a clear roadmap. I especially appreciate the sections on keyword research and crafting promotional content. Keep up the great work!
Michael Lee, July 30 2024, 21:25
Great tips, David! I appreciate the detailed breakdown of each strategy. It’s refreshing to see actionable steps that can be implemented immediately. The part about balancing value and promotional content is particularly interesting; I hadn’t considered that method before. I’m looking forward to trying these strategies out and seeing how they impact my blog’s engagement. Thanks for the valuable insights!
Emily Richards, July 30 2024, 21:30
Could you provide more examples of successful blog posts you’ve written? Your insights are always so practical, and seeing specific examples would be incredibly helpful. I’ve tried a few of these strategies before with mixed results, so I’m curious about what has worked best for you. Thanks for another great post!
John Peterson, July 30 2024, 21:35
This post is very informative, David. However, I’d like to hear more about the potential challenges and how to overcome them. For example, what are some common pitfalls with crafting promotional content, and how can they be avoided? Also, how do you ensure the quality of the content you produce? Your advice would be greatly appreciated.
Daniel Kim, July 30 2024, 21:40
Hey David, great insights as always. Let’s catch up soon and discuss these strategies over coffee. I find the idea of balancing value and promotional content particularly intriguing. It seems like a smart way to engage both new and returning visitors. Looking forward to hearing more about your experiences with this approach. Cheers!
Laura Martinez, July 30 2024, 21:45
I’ve had success with some of these strategies in the past, especially using value content to engage my audience. Your tips are spot on and very helpful. One thing I’ve found effective is targeting specific keywords for each blog post. They often have highly engaged audiences. Thanks for sharing these insights; I’m excited to implement more of them!
Mark Johnson, July 30 2024, 21:50
I recently started implementing some of these strategies, and I’ve already seen positive results. The method of balancing value and promotional content has been particularly effective for me, bringing in a steady stream of new readers. Your advice on keyword research and SEO was very helpful. Thank you for the valuable insights, David!
Rebecca Lee, July 30 2024, 21:55
I’m still skeptical about the effectiveness of some of these strategies, especially the use of promotional content. Do you have any case studies or concrete evidence to back up these claims? It would be helpful to see some real-world examples of these methods in action. Your posts are always thought-provoking, and I appreciate the effort you put into them.
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In twenty-two years of corporate communications I never once heard ‘don’t write about what matters to you personally’ presented as good advice, and yet here it is, twice, in bold. The value-versus-promotional split is basically stakeholder messaging with better branding.
Everybody here is talking backlinks and follow-up sequences. I run a feed store in a town of four thousand people. My audience is everyone within forty miles who already knows my name. Half this post, the capture page funnel, the cold search traffic, doesn’t translate at all. The part that does translate is write about what you actually know and stop apologizing for it.
I worked field development for a direct-sales company for eight years, a different world from blogging, but reading this the psychology underneath it is identical to something I trained people on for years: build a following, seed trust content, then convert, in that specific order. What I can’t tell you, because it’s outside what I actually know, is whether this produces search rankings the way the post claims, that’s an SEO question and not mine to answer. What I can tell you is that the sequencing itself, promotional content first while you have no audience, value content once you do, is a pattern I’ve watched work and fail in roughly equal measure depending entirely on whether anyone reads the promotional content in the first place.
Renata, this is very interesting to me, because in Turkey the idea that value content builds trust before selling is well understood in business circles, but the specific method here, seeding links in a P.S. line, feels almost too casual for how formal our audience expects communication to be. I wonder if David built this for a market more comfortable with directness than mine is.
Renata’s attraction-marketing comparison is right on the money in my experience. Week one I wrote nothing but promotional posts targeting keywords, exactly as instructed. Week four I still had zero followers to feed value content to, because nobody was sticking around long enough to become one. The order in the post assumes the promotional content actually converts to repeat visitors, and for me it mostly converted to one-time search traffic that never came back.
What was the keyword difficulty on the terms you targeted in week one?
Good question. I scripted the keyword step myself, pulls volume and a rough competition score before writing anything. Cuts the guesswork out.
The post promises fifty to a hundred posts before you ‘develop your own style.’ What it doesn’t say is how many people quit somewhere around post fifteen because the promotional content isn’t ranking yet and the value content has no one reading it. That gap is where most blogs actually die, not at post one.
Hector’s median-case point stands, and one small correction on the post itself: it treats ranking as something that follows automatically from ‘a few backlinks,’ when competitive keyword rankings depend on far more signals than link count alone. Worth being precise about that before anyone budgets fifty posts against it.