Part of the guide: Blog Traffic
Have you invested a good amount of money for your Facebook Ads account, and still seeing only little profit or no profit at all? It’s time for you to change your approach in your Facebook marketing. Here are 6 guaranteed ways of How To Advertise on Facebook and Bring More Profit Into Your Business:
1. Build Relationship Through Facebook Ads
Since most of the Facebook users are just not ready to buy yet, you should avoid linking directly to the sales pitch in your landing page. Facebook Ads is good for building long-term relationships with your customers, so you should give them something for free and ask for their name and email address instead of asking them to purchase your product right away. Remember that Facebook is a social network, so it is more effective to use this platform for list building.
2. Split Test Your Demographic
It is obvious that your ads may work on some demographics and not for others. That’s why you need to constantly monitor and split test the demographic location of your ads. If you find that certain demographics are more profitable, focus on them and expand your advertising.
3. Create Compelling Ads
The way you word an ad is an important component of how successful it will be. As you may already know, copywriting is an extremely important element in this process. It is the main factor in the plan of how you’re going to succeed when you decide to advertise on Facebook. If you word your ads well, most users on Facebook will respond positively to your ads. They will follow your link and subscribe to your list. Create ad title, body, and link that can bring interest to your target market.
4. Match Your Ads With User Interests Or Likes
When targeting your ads, make sure that your ads or the product that you promote matches well with user interests. User interests and likes are your big chance to winning in this process. Relevancy is important in order to create a good connection between your ads and the users you target. The results will bring in more interest from users to your ads, which in turn will bring more prospective customers for your product.
5. Professional Landing Page
When conducting the Facebook advertising campaign, make sure that your landing page doesn’t look spammy. You need to make sure that your landing page looks very professional and legitimate. Facebook users will be fully aware if they are being directed to a spammy or non-professional website. So, design your landing page carefully and professionally.
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6. Shoot Fish In A Barrel
You have to be very careful with the ads you’re targeting. You have to target smaller audiences for your ads in order to make it more effective. Don’t target too broad an audience. It can easily inflate your budget. You have to choose the narrow market then expand once you find it profitable for you. One simple rule is that the narrower your target, the better your conversion rate will be.
So There You Have It! 6 Guaranteed Ways On How To Advertise On Facebook! If you have not had success with your Facebook Ads campaign, definitely try following the steps that I have outlined in order to tweak your ads and get better conversion rates that will in turn bring more profit for you.
P.S. To Get An In-Depth, Step by Step Training On How To Setup Your Facebook Campaigns From Start To Finish, Get Instant Access Here.
P.P.S. Don’t forget to leave your thoughts and comments below
In Prosperity,
Keyanna Mayfield
Comments (carried over from the previous site)
Darren Hanser, October 4, 2011, 00:20
So true about the smaller targets and split testing demographics. I ran one and split between 3 demographic groups, and interestingly I got ZERO clicks from one, and hundreds from the others – so important also that Facebook will reduce your CPC as your CTR improves. Great post.
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The ‘shoot fish in a barrel’ step is really just describing narrow targeting over broad reach, which marketing research usually calls audience segmentation. The interesting part is the post frames it as a trick rather than the default professional practice it’s been for a couple of decades.
Tried the narrow targeting piece for six weeks on an audience I thought was already tight, and it wasn’t. ‘Women 25 to 45 interested in home business’ is still a stadium, not a barrel — Facebook will happily hand you that as a targeted segment while it’s really a few million people. Took three more rounds of actually narrowing by specific interests and behaviors before the fish were anywhere close to being in the barrel the post describes.
This matches what I saw clearly on the company side — reps would set up an ad, call the resulting audience ‘targeted,’ and it would still be tens of thousands of people scattered across three continents. The professional landing page point the post makes matters more at that stage too, because a broad, untargeted audience notices a sloppy or generic-looking page far faster than a genuinely narrow one does, and a narrow audience is usually more forgiving of a plain page if the offer is exactly right for them.
Philip, this is a good point, and I wonder if narrow targeting works as well in a market like mine, where interests are not always filled in accurately.