Part of the guide: Affiliate Marketing
A couple of years ago, I noticed something powerful.
How people struggle for years to build their first ‘real’ business, until they experience their first breakthrough.
What happens after is always fascinating to watch.
People almost always start experiencing kind of ‘quantum leaps’ in their income levels.
For some people the first breakthrough is making $100/day, for others it’s $5000/month. A kind of mental breakthrough, that once surpassed; they start sporadically experiencing these ‘quantum leaps‘.
Several years ago, I stopped teaching people specifically how to create their first breakthrough. From what I’ve seen, it doesn’t matter what you tell people to do, they’re going to go out there and do it their own way.
The first breakthrough is something people have to figure out by themselves through a process of trial & error. What’s different, is helping people exponentially grow their income once they’ve ‘broken through’.
Because the truth is, once you’ve reached your first kind of ‘real business’ income level of $100/day or $5000/month, it’s really easy to double, triple or quadruple it.
This post its about you drastically growing your business NOW, by focusing on 3 things.
Multiplying 3 things in your business by 3, using a couple of simple strategies.
- Tripling Sales
- Tripling Profit Per Sale
- Tripling Repeat Customers
Each one multiples the last, taking a tiny $100/day business to just shy of 7 figures a year. I’m sure by now you realize how marketers and business owners in general only focus on one thing to grow their business.
Increasing Traffic.
They seek out SEO people, PPC folks or conversion optimization experts. when the reality is, getting traffic is the slowest way to grow your business, when you’re already making at least a sale a day.
It’s faster, easier and more effective to focus on these 3 things and nothing else. Now pay attention, because as you read these 3 strategies you’re going to realize exactly what to do, in your own way to create quantum leaps in your business.
1. Tripling Sales
Tripling sales is the fastest when you already have a lead flow. You can either get 3x more traffic (the hardest way), triple conversion rate or triple lead flow.
I’m gonna leave out traffic as traffic isn’t ever an issue, it’s easy to create and there are 100′s of people who can teach you how to get more traffic.
The fastest way to triple sales is to triple lead flow, by making a couple of fundamental tweaks in your marketing. Starting with the lead magnet.
The lead magnet or ‘opt-in bait’ is the free offer you offer visitors in return for their email address. All of your leads are coming from your squeeze pages, which offer some kind of lead magnet.
By simply changing the lead magnet you can double, triple or quadruple your leads & sales overnight.
A good lead magnet is always very specific, and promises a kind of instant gratification. It’s something your subscribers can instantly dig into and get value from.
From talking to hundreds of marketers in dozens of niches, a free PDF works best. Second is a free video.
The lead magnet should offer instant gratification. A bad lead magnet takes time to get value from, like a free video sequence that spans over 30 days. People want a specific result, now.
30 days to get a result, or 30 minutes to get a VERY specific result from a PDF/single video lead magnet.
Split test the lead magnet, test a PDF v.s. a video, and make it extremely specific solving one single problem your audience has. Tripling leads is easily the fastest way to triple sales.
Boosting your offer’s conversion rate isn’t as simple, but a few tweaks of your sales page can create results, fast. The headline, the copy, the offer, the buy buttons – split-test, tweak them and you can easily increase the conversion rate by 25%+.
2. Tripling Profit Per Sale
This is as easy as adding a couple of upsells to your offer. If you’re promoting/selling an offer that has 1 single offer on the front-end. Upsells are more offers that are instantly presented to a customer after they buy the first product.
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Focus on adding at least 2 more upsells, at higher prices than the original offer. The upsells should always complement the front end offer. If you’re promoting an affiliate program, you can easily incentivize the upsells further by offering some kind of bonus for each upsell.
3. Tripling Repeat Buyers
Lastly, focus on tripling the rate of repeat buyers. If you’re only getting people to buy from you once, again – you have a gaping hole in your business leaking money.
Tripling the rate of repeat customers (customers who return and buy again & again) comes down to exposing your customers to other offers from you on a regular basis.
Creating a kind of ‘return path’ for your customers to keep coming back and seeing your sales messages. The idea behind this is to build a value-based return path where customers will get exposed to your other sales processes.
Like running a blog, creating content and sending it to your customer list, every day or week. Being consistent with it. Each time they visit the blog, they get value from your content and are exposed to your sales processes via the blog’s sidebar (banners etc).
Work on creating a value based return path, exposing your customers to more offers, consistently every week.
I want to challenge you to focus on these three things if you’ve ever struggled to expand your income. Forget about the best traffic generation strategy, traffic is never an issue.
The only problem an Internet business can have is an offer/sales funnel problem.
When you’re already getting leads, sales and customers – you have everything you need to exponentially grow your income, without generating more traffic.
Now focus on those three things; optimize each as much as possible and you may be surprised at how easily you find yourself experiencing those ‘quantum income leaps’.
Love ya,
David Wood
P.S. Leave me your thoughts and comments below.
Comments
Mark S., October 7, 2011, 08:30
This is exactly what I needed to read today! I’ve been struggling to get past a certain point in my business, and these strategies make a lot of sense.
Alice K., October 7, 2011, 09:15
Great advice, David! I’m excited to implement these steps and see how they work for my business.
Jason P., October 7, 2011, 10:00
I appreciate the straightforward approach. Sometimes it’s easy to get lost in complex strategies, but this post brings it back to basics.
Emily W., October 7, 2011, 10:45
Very insightful! I’ve been focusing too much on traffic generation and not enough on optimizing my sales process. Thank you!
Tom H., October 7, 2011, 11:30
These steps are so actionable. I can’t wait to get started on implementing them in my own business.
Rachel L., October 7, 2011, 12:15
I love the idea of tripling repeat customers. It’s such a simple but powerful concept. Thanks for the great tips!
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Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
What I notice reading this at sixty-one is that every strategy here assumes an existing customer base already large enough that tripling any one part of it produces a meaningful result. Multiplying a very small number by three is still a very small number. I would be curious whether the advice changes for someone starting from nearly nothing, rather than from an established beachhead.
Arthur’s beachhead point is the one worth sitting with. The post’s own structure only works in order — sales, then profit per sale, then repeat buyers — because each multiplies the one before it. The gap: it never says what the floor is for ‘already making at least one sale a day,’ which is the assumption the whole three-step model rests on.
The three multipliers are sound arithmetic — nothing wrong with the math of tripling sales, profit per sale and repeat buyers in sequence. What’s missing is any acknowledgment of the median case sitting underneath the good one. Most people applying this framework never actually get to choose between the three, because they haven’t reached steady lead flow to begin with, and the post assumes you’re already past that stage entirely. Rare is not impossible — some people genuinely do reach the point where tripling repeat buyers is the live question. Common is still somebody hunting for their first handful of leads a day, for whom this whole three-step ladder is a problem for later, not now.
Two multipliers need hours I don’t have. Swap the lead magnet, sure — that’s ten minutes. The upsell funnel is not.
Tried the lead magnet swap in month two — went from a generic PDF to one narrow five minute checklist, opt-ins did move. The upsell piece I never got to. Cass is right that the third step needs hours I didn’t have with two kids and a spare room office.
Lead magnet, upsell, return path — we called it front end, back end, continuity in the nineties. New label, same three levers.