Part of the guide: Affiliate Marketing
Launching an information product is easily one of the most hands-free strategies for diversifying your online business. Every day millions of people turn to the Internet in search of information that will improve their lives. By creating and selling digital information products, you can reach this vast audience and build a new stream of income.
However, it’s important to understand that simply having an information product isn’t enough. You need to create something that’s genuinely valuable and different from what’s already out there. Whether it’s an eBook, an online course, or a membership site, your product must offer a unique perspective or solution to a problem.
One strategy that many successful entrepreneurs use is to offer a free piece of content related to their paid product. This could be a free report, a video series, or even a webinar. By providing value upfront, you build trust with your audience, making them more likely to purchase your paid offerings.
When diversifying your online business with information products, it’s also essential to think about scalability. A product that can be easily replicated and sold to thousands of customers without much additional effort is ideal. For example, a well-designed online course can be sold over and over again without needing to be recreated each time.
Finally, remember that the key to success with information products is continuous improvement. Always be on the lookout for ways to update and enhance your offerings to meet the changing needs of your audience.
In prosperity,
David Wood
P.S. Leave me your thoughts, comments, and questions below!
Comments
Elena Martinez, September 12.
This post was incredibly insightful, David! I’ve been thinking about diversifying my online business for a while now, and your advice on creating information products has given me a lot to consider. Keep up the great work!
Ravi Patel, September 15.
I’m not entirely convinced about the success of digital products. Could you provide some real-life examples or evidence of the results you’ve mentioned? I’m curious to see how this plays out in practice.
Sophia Wong, September 18.
I love the idea of creating an online course, but I’m not sure where to start. Do you have any recommendations for platforms or resources that can help with the process?
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Lucas Freeman, September 20.
While I appreciate the content, I think there’s a bit too much emphasis on selling digital products. Not everyone has the expertise or audience to make this work effectively.
Nadia Santos, September 23.
Hey David, great post as usual! It’s been a while since we last connected. How have you been? Let’s catch up soon over coffee!
Omar Hassan, September 25.
This reminds me of a time when I tried launching a digital product. It wasn’t as successful as I hoped, but your tips here make me want to give it another shot. Thanks for the motivation!
Amelia Brooks, September 28.
I found a tool called Thinkific that does something similar to what you’re recommending here. It’s a great platform for launching online courses and might be worth checking out for others looking to diversify.
Marcus Green, September 30.
I’ve learned so much from this post! It really clarified the steps I need to take to diversify my business and create a sustainable income. Thanks, David!
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Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
I’ve got three online course outlines sitting in a folder because I keep deciding the free lead magnet needs one more pass before it’s ‘genuinely valuable and different.’ Reading this post is basically reading a description of my own stalling, dressed up as a strategy. The advice isn’t wrong. I’m just aware that I could use it as another reason to keep polishing instead of shipping.
Ship the ugly version, Davey. Nobody’s folder ever launched itself.
Roy’s right in substance, but I’d soften it slightly for Davey. The post’s own advice about offering something free first is actually a decent forcing function for exactly this kind of stalling, because a free report has a much lower bar than a ‘genuinely valuable and different’ paid course. Ship the free thing this week, Davey, and let the paid version be built from what people actually ask you after they get it.
Ade’s ‘ship the free thing this week’ assumes a week where nothing else happens. I work nights. Some weeks the free report doesn’t happen either. That’s not stalling, that’s just the actual week I had.
Davey, I had four unfinished course outlines too before I made myself timestamp the actual work instead of the planning. Week one: recorded ten rough lessons, no editing. Week two: built the world’s ugliest landing page. Week three was where it fell over, because I still hadn’t found anyone to send the free report to, and building the thing was never the hard part for me either.
Membership sites always remind me of the bike club I run out the back of the shop, same logic exactly, people pay a small recurring amount for access to something that costs me almost nothing extra per member once it exists. Difference is I built the club because I wanted the community, and it paying for itself was the surprise, not the plan. Maybe that’s the actual missing ingredient in this post: build the thing you’d want to exist anyway, and let the scalability be a nice accident rather than the whole point.
Declan’s ‘it paying for itself was the surprise, not the plan’ is doing a lot of work in one sentence. It’s a nice story. It’s also survivorship bias wearing a cardigan. Plenty of people build the community-first version of this and it stays exactly what it looks like, a nice hobby with dues, because the free content in this post was never actually free, someone still has to make it every week forever. Look, build the thing you love if you love it. Just don’t pretend the business model appeared by accident. Somebody chose the price, the cadence, and the platform, on purpose, before the first member ever paid anything.
Marla, if the business model is always chosen on purpose, why does almost nobody in this comment section admit to choosing theirs before they started?