Part of the guide: MLM Reviews: The Honest Index
The History of Agel Enterprises:
Agel Enterprises is a nutritional supplementation company in the MLM industry that focuses on marketing an innovative advancement in nutrient delivery called ‘Suspension Gel Technology’. Basically, instead of swallowing a pill, or drinking a nutritional juice beverage, the nutrients in Agel’s product line are suspended in a nutritive gel.
Agel started in October 2005 with 4 products, and has now expanded to more than 10. The strength in the Agel message has been the simplicity and universal application of the concept – you can theoretically place any kind of nutrient supplement into a gel delivered by Agel’s proprietary Suspension Gel Technology, and so the possibility for expansion of the product line is virtually endless.
In this guide
Leadership and Training Available in Agel Enterprises
Agel is led by two dynamic leaders in the home business industry, Eric Worre and Randy Gage. Eric is someone who has built several multi-million dollar organizations in the Network Marketing Industry, and Randy Gage is one of the most famous network marketers of all time. In fact, Randy Gage has developed several of the best-selling MLM trainings in history, such as his famed ‘How to earn $100,000 a year in Network Marketing’.
Agel primarily focuses on building a business by contacting everyone you know – friends, family, associates, relatives, business contacts, etc., and presenting them with a simple message by handing them a DVD presentation called ‘The Agel Phenomenon.’ The use of this DVD has created an incredible surge in recruits over the last few years in Agel Enterprises and is currently used in more than 40 countries.
What are the advantages and disadvantages of Agel Enterprises?
Agel definitely has several advantages if you are looking for a serious opportunity. Randy Gage and Eric Worre can definitely teach you the skills you need to build a successful business, especially if you don’t have a problem talking to everyone you’ve ever met about your new business opportunity. In Agel, you will develop dynamic, practical presentation, recruiting, and selling skills that can be carried over into almost any industry. Also, if you are not yet skilled in giving presentations, Agel Enterprises has a very user-friendly system that allows you to have some initial success if you are simply willing to work hard. Another advantage of Agel is that they truly do have a unique and dynamic product line. The concept of suspension gel nutrition was innovated by Agel, and people ‘get it’ without much convincing. In short, Agel Enterprises has the potential to be a real success.
In addition to the advantages, Agel also has several disadvantages. For example, while Agel has an incredibly dynamic commission plan that can potentially allow you to create almost limitless wealth, they have no serious commission structure in place to reward customer acquisition. So if you are a massive recruiter, there is potential for equally massive income, but if you want to create income by marketing products, it is almost impossible to make any money at all in Agel Enterprises. If you contact me, I would be happy to explain why. The problem with not having an adequate customer rewards program is that if distributors are not rewarded for acquiring customers, they simply just will not get them. Customers are what make any business stable and successful in the long term.
Some Important Concepts
I built a successful Agel distributorship in 2006, and when I figured out how little money distributors could make from marketing products, I saw the flaw and tried to change it. The Agel Corporate Team was absolutely fabulous in hearing out the need for a slight shift in the customer program, but they were not able to make any changes due to disagreements with field leadership.
The problem with this is manifold – it creates a culture that is dependent on recruits to maintain sales volume. Most Agel businesses have a rate of about 5 distributors to 1 customer – quite the crappy ratio. In review, Agel is a fabulous company, an incredible opportunity, but only if you are willing to recruit like crazy, because there are no rewards for the acquisition of customer volume, which is what builds stability in any home business/network marketing company.
Also, there are LOTS of people who will fall in love with a product and want to market the product only, and there is no room at all for people like that in Agel Enterprises, so you’ll be missing out on a lot of the market share for the home business world.
I would encourage Agel Enterprises to make a slight adjustment in the customer acquisition part of the compensation plan for the sake of all those, who like me, want to prosper through helping people enjoy a fabulous and beneficial product that people sincerely need.
In prosperity.
David Wood
Comments
Susan Martinez, August 2, 2012, 09:15
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
This is a very detailed analysis of Agel Enterprises. I’ve been considering joining, but the lack of a solid customer acquisition plan is definitely a concern for me. Thanks for the heads-up!
James O’Connor, August 2, 2012, 10:45
I’ve been part of Agel for about a year now, and while I agree that recruiting is emphasized, I’ve had success by focusing on the product’s unique benefits. It’s all about how you market it.
Amy Simmons, August 2, 2012, 11:30
Thanks for sharing your experience with Agel, David. Do you think the company will ever adjust its compensation plan to better reward customer acquisition? That would make it a more balanced opportunity.
Michael Johnson, August 2, 2012, 12:00
The concept of Suspension Gel Technology is intriguing, but I’m curious about the long-term sustainability of Agel’s business model. Are there any signs that the company is addressing the concerns you mentioned?
Linda Howard, August 2, 2012, 12:45
I was approached by someone promoting Agel recently, and this post provided great insight into what I should be aware of before making any decisions. Thanks for the balanced review!
Ryan Foster, August 2, 2012, 13:30
It’s interesting to see both the advantages and disadvantages laid out so clearly. It seems like Agel is great for those who are natural recruiters but not so much for product-focused individuals.
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
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What this piece is describing, without naming it, is a recruitment-heavy compensation structure — the 5-to-1 distributor-to-customer ratio the author cites himself is the actual diagnostic, not the product technology. Ratios like that are a standard warning flag in analysis of multi-level structures: when the built-in reward math favors adding distributors over adding customers, the recruiting culture the author describes isn’t a side effect, it’s the design working as intended. The interesting thing here is that the author identifies the mechanism correctly and still recommends the company anyway.
Philip’s right, and it maps to any supplier who pays more for opening new accounts than selling to the person in front of me. The gel is a red herring. The comp plan is the product actually being sold.
I’ve got four unlaunched projects sitting in a drawer because I researched them to death instead of shipping, so the line about Agel having ‘a very user-friendly system that allows some initial success if you’re simply willing to work hard’ catches my attention for exactly the wrong reason. That’s the sentence that would have kept me stuck on project five for another year, telling myself the system would carry me past my own procrastination the way it apparently didn’t carry the author past the compensation plan’s flaw. I don’t think a good system fixes the part where I personally don’t send the first message, and I notice this post doesn’t really argue that it does either, once you read past the pitch at the top.
Davey, the pattern you’re naming, researching until the shipping window quietly closes, has a name in my work: analysis as avoidance. The exercise I give clients is to set a research budget in hours before starting, not a completion criteria, and stop the moment the clock runs out even if the research feels unfinished. What would happen if you gave your fifth project a two-hour research cap and then had to launch whatever you had at the end of it?
Davey’s instinct to distrust ‘the system carries you’ is well founded. In my experience with loan applicants building businesses like this, that outcome is rare, not impossible.
Hector, I think what’s being missed here is that the post itself already says this plainly — no serious reward for customer acquisition, a distributor-heavy ratio, a corporate team that heard the concern and didn’t act on it. That is not a company hiding its structure from you. It’s one describing its own flaw in the open. I don’t think that makes the flaw smaller, and I agree with you that most people join expecting the exception to be them, but at least this write-up isn’t pretending the ratio doesn’t exist.