Part of the guide: Blog Traffic
Creating videos that get a lot of views is a great way to drive traffic and get exposure. In this continuation of the 8 YouTube video tips we’ll be covering the final four methods to producing interesting videos.
The fifth YouTube video tip to going viral is to keep your videos short. Try to keep the length of your videos to a minimum, if you have a lot to say just break it up into smaller segments. A lot of the people on the internet are more likely to watch a five minute clip rather than a fifteen minute discourse, so just keep that in mind when you’re rambling on about the weather.
Buy now you should understand that one of the most important factors in creating a video is to be unique. Making a YouTube video that shows who you are is a lot better than shooting a video where you nervously read every word of a script. Some people have to have a script, and if you’re one of these people you should put an element of yourself into what you’re reading (humor is always a good option). When I first started making videos it was difficult for me to act natural in front of the camera. My solution to being a nervous wreck in front of the camera was to make a bunch of videos until I became more comfortable. I didn’t post my crummy videos on YouTube in fact I deleted most of them, but simply by taking action and recording myself I eventually got more at ease.
The seventh YouTube video tip is adding effects. Adding video effects, audio effects and green screen effects can help your videos become more entertaining. Even adding simple things like dorky sound effects or subtitles can help boost your videos appeal. You don’t have to put on a whole show but adding effects to your videos will help make them more unique and more engaging.
The eighth and final YouTube video tip to go viral is…Stay focused. Keeping your videos on point and condensed to a few minutes makes it easier for people to digest the information. Like I mentioned in tip number five you should keep your videos short so they are more consumable. A big advantage to keeping your videos lazer focused is that people can pick and choose what segments they want to watch instead of sitting through a long drawn out video.
At this point you should have a good idea of how to make a video and how to make it appealing to people on video sharing websites. Some of these tips slightly repeat themselves but the most common theme I’ve discovered is to be original and be yourself. Some of the other tips that are closely related is to make your videos quick and to the point and the other is to make them entertaining. So basically if you have a unique, quick, and entertaining video you’ll be well on your way to having it go viral.
In Prosperity,
Eric & Lauren Kalberer
Comments
Elaine Harper, November 12 2011, 02:54
Great info! http://www.youtube.com/watch?v=uKveNzHxEW8
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Michael Jones, October 22 2011, 14:30
These tips are really useful. I’ve been trying to improve my video quality and this helps a lot. Thanks!
Sarah, October 23 2011, 09:15
I never thought about the importance of sound quality before. Great tip!
Jason Lee, October 23 2011, 11:45
Using humor in videos is something I’ve always struggled with. This gives me some new ideas. Thanks!
Linda Michaels, October 24 2011, 08:00
I love the idea of changing the video every 30 seconds. Makes a lot of sense. Great post!
David Smith, October 25 2011, 10:20
The emotional connection part is something I’ve been missing. Definitely going to try that out.
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Twenty two years of board meetings taught me the exact opposite of tip eight. Whoever held the floor longest usually won the budget, not whoever stayed on point. It’s taken me eighteen months to unlearn that a longer answer signals more competence, so ‘stay focused, keep it short’ is good advice, I just find myself fighting muscle memory every time I hit record.
The advice to simply keep recording until one becomes comfortable assumes a supply of hours I no longer take for granted at sixty one. I do not begrudge the young their patience, but a man rebuilding a pension needs to know roughly how many attempts this takes before he sits down to try it himself.
Sixty one and asking how many attempts, I get that completely. I don’t have forty spare takes lying around either. Some nights it’s one take between shifts or nothing goes up that week.
Fine, delete your bad takes if you want. But posting only the version where you looked natural and calling that ‘being yourself’ is just editing with extra steps.
Marla is right that only posting the polished take is a kind of editing, I won’t argue with that part. But I think what’s being missed here is the difference between editing for polish and editing for honesty. Deleting the ones where you fumbled the opening line is not the same as deleting the ones where you said something true you’d rather take back. The post is really only defending the first kind, cutting the technical stumbles so the actual person underneath is easier to see, not asking anyone to perform a version of themselves that isn’t real. I have watched people in my own business record forty takes and still come across stiff, and the problem was never which take they kept. It was that they were reading someone else’s idea of what confident sounds like instead of their own.
How short is short? Tip five never gives a number, just ‘break it into smaller segments.’
Round here it doesn’t much matter, Ivy. Everybody watching already knows me from the feed store, so a two minute video and a twelve minute one get watched the same. The ‘stay short for strangers’ logic assumes strangers are who’s tuning in.
Green screen and subtitles, we called it ‘production value’ in the DVD-and-hotel-conference era, and it worked about as well as it does here, meaning it helped the already-good videos and did nothing for the boring ones. Effects don’t fix a video that has nothing to say, they just make the nothing look more expensive.