Part of the guide: Blog Traffic
Starting a blog can be tough, especially when you don’t know what you’re doing. When I first got started, I was sort of scared while really excited. I didn’t want my blog to be a huge failure and at the time, I had no idea how I was going to generate any traffic. It just seemed like the right thing to do…
Start a blog, write some content, get some traffic and make a ton of money. It appeared to be a pretty straight forward process back in 2009. So, it turns out that it’s not that scary, but a little more difficult than I thought. Anyway, I learned a lot in the process of building my blog. Especially in the first couple of months. Here’s the truth…
I had pretty much no traffic for the first 2 months. The first 2 months sucked. I spent the whole time writing content, wondering why the heck I wasn’t receiving any traffic. So here are just a couple of tips I want you to think about before starting your blog.
1. Time
Don’t start a blog unless you have the time to run it. I see marketers making this mistake all the time. They start their blogs, write maybe 3 pieces of content for the first 3 weeks and never touch it again. It’s a rookie mistake. Believe it or not, there’s a science behind blogging.
What I’m saying is, only start your blog if you have the time to work on it. You need to update your blog with new content 1-3 times a week, once a day is great in the beginning. It worked extremely well for me! Just remember that you need to commit to your blog. Set a time and a place every week to work on it.
Don’t let it die! Like 95% of blogs out there in the Internet/Network Marketing niche are all dead. Abandoned by their owners due to lack of time commitment.
2. Interest
Please don’t start your blog unless you’re really enthusiastic about the topic. My usual readers here will be wondering what the heck I’m talking about. As they’re all pretty much Network Marketers, but I’m sure this post will attract a broader group of people.
Just remember that you need to update your blog with fresh content every week. If you can’t picture yourself writing weekly or daily content for the next 12+ months, don’t start now. You need to be seriously dedicated and passionate about your niche. I made this mistake a little over a year ago.
As I was having so much success with this blog, I figured I could repeat the process in other niches. I was very wrong. I attempted to start a weight loss blog, an eye cream blog and I think a genital warts blog LOL. They were all great niches and had huge potential, they still do. The problem was that I lost interest.
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I went over to the Google Keyword tool and pulled 100 of the most searched keywords in all 3 niches. I was going to write a quality blog post every day targeting each of those keywords for 100 days straight. After 2 weeks and 30 blog posts, I was miserable. I started posting less and less content until I came to a standstill. I had lost interest in the niches so I couldn’t bring myself to write another mind-numbing post on something I didn’t care about. This is serious advice; don’t start your blog unless you’re passionate about the subject or industry.
3. Is The Niche Too Narrow?
Another mistake of mine that I felt you should learn from. You need to choose a mega niche. We’re not trying to build micro niche websites here; we’re building long-term blogs that will attract tens of thousands of monthly visitors. Back when I was learning the ropes of Internet Marketing and SEO, I thought it would be a good idea to start a blog in the Sony TV niche, true story by the way…
There were a ton of searches in the niche, but after a week I run out of ideas for new content. I couldn’t write any more articles, especially when I ran out of keywords from the Google Keyword Tool. Lame example, I know. But what I’m trying to say is, don’t go for a micro niche. Pick a broad subject that you’re really passionate about and you could talk about for years.
If you don’t follow these rules, your soon-to-be blog will be hitting the morgue shortly. So make sure you love what you’re writing about and if you can’t see a future for your blog, don’t start it. Blogs are great branding tools! You can use them to brand yourself, your business, and they are great for list building. In fact, I generate well over 100 daily leads from my blog. Those leads go into my sales funnel and end up generating a lot of cash.
Just make sure you have the time before starting. A good idea is to write around 50 blog posts before officially launching your blog. That way, you can schedule them to be posted over the next 3 months or so. Great idea if you’re short on time. I just wanted to throw some tips out there for people considering starting a blog. I’ll write another post shortly on some top-secret traffic generation strategies that will catapult your blog posts to the top of the search engines. Plus some other really cool stuff!
In Prosperity,
David Wood
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One correction: 500 monthly searches for a keyword isn’t the same as 500 people who’ll read and share your posts. The niche-breadth section treats them as identical.
“Like 95% of blogs out there in the Internet/Network Marketing niche are all dead” is stated as fact with no source, no definition of “dead” — no posts in six months? A year? — and no denominator, since nobody knows how many blogs in this niche exist to measure against in the first place. Precision language like “95%” does a lot of persuasive work here while carrying none of the actual evidentiary weight a real statistic would need. I’d trust the piece more if it just said “most blogs get abandoned,” which is probably true and doesn’t pretend to be measured when it isn’t.
Raj’s point maps onto a simple input-output problem: hours invested per week against content produced and traffic generated. Most abandoned blogs aren’t failing at output, they’re failing at input — the owner’s available hours quietly dropped toward zero and nobody built a minimum viable posting rate into the plan for when that happens, which this post doesn’t address at all. A 95% failure number without that variable isolated tells you nothing about which specific point in the pipeline actually broke down.
I started a blog in a topic I thought I loved. Daily posts came easy for a month. By week five I was digging through the Keyword Tool for one more angle on something I’d already said everything I had to say about. Broad sounded right until I found out how narrow my version of broad actually was.
Kelsey, that’s not the advice failing — that’s warning three from the article happening to you in real time. The niche was narrower than it looked.
There’s something a bit hollow about scheduling fifty posts in advance so readers believe you’re showing up daily when you aren’t. The advice about picking a topic you can sustain for years is honest and good. The scheduling trick undercuts it — it’s optimizing for looking present rather than being present, and readers can usually tell the difference eventually.