Part of the guide: Network Marketing Lead Generation
Since I didn’t want to bore anyone to death with a 1500-word blog post, I decided to break this one into two. So this is the second part and if you haven’t already read the first, click here. Otherwise, carry on reading the last 4 steps to MLM success.
4. Actual Marketing
Once you’ve done the offline thing – you should have a small group of people in your downline. At this point, you’re ready to start marketing online. Offline marketing can work really well, and if you don’t want to learn anything new – stick to it. However, if you want to start recruiting reps on a daily basis and generating leads on autopilot, you need to start marketing online.
There really are hundreds of marketing strategies. There’s blogging, SEO, article marketing, pay-per-click, or banner advertising. My advice is to stick to one strategy. The real question is: paid or free marketing strategies? I would personally say set aside $100/week just for experimenting. On top of that, you can do as much free marketing as you like. Just know that free strategies take a long time to yield results. For more on MLM marketing, read this.
5. Recruiting
Recruiting is an art that takes months or years to master. Unless you’ve been in the trenches selling things that nobody wants for a period of several years, it’s going to take a little while to master recruiting. However, it can be broken down into these steps:
- Get Traffic
- Send Traffic Into Funnel
- Build Relationship
- Show Presentation
- Close
First, you need a constant flow of traffic. Let’s say 500 targeted visitors daily. The next step is to convert the traffic into leads by offering them something for free. Once leads are in your funnel, you must automatically follow-up with them using an autoresponder to feed them great content. This part is relationship building where you give away cool stuff, help them out, and gain their trust.
You can also sell them a few information products along the way for upfront cash. Next, you can send them to an online video presentation pitching your opportunity. That’s it – people will join then and there. On top of that, you can follow up with the people who didn’t join and close the deals. That means making personal phone calls. Since recruiting is such a huge subject, read this post on MLM recruiting.
6. Duplication
Duplication is the most difficult part of Network Marketing. Most say it’s recruiting, but in reality, recruiting is the easiest part of building a Network Marketing business. By the time you reach this point, you should have at least 25 people in your downline. At which point you can stop focusing on recruiting as much and start focusing on duplication. Now, when I was building my first few MLM downlines, I seriously struggled with duplication.
I could recruit, that wasn’t the problem. The problem was whenever I stopped recruiting, my income would only decrease. So after extensive research and lots of trial and error, I figured it out. First, you have to put together an action plan for your downline. Another huge problem that really held me back was training my downline. I was spending several hours every day teaching them how to market.
Instead, you need to systemize the process. To do so, you can record videos and write guides teaching your downline how to do everything. From traffic and lead generation to recruiting. You must put together a training library so your downline can get started by themselves. If 90% of your downline are going to drop out anyway, why bother spend endless hours coaching them in the first place?
7. Tools & Training
This is the last step to “Network Marketing success.” It’s selling your own tools and training. Believe it or not, the top Amway earners make the majority of their income selling tools and training courses to their downline. It’s simple, really. You just have to create courses and tools that will help your downline build their business. Your downline will literally hand you as much as $10,000 for some private coaching.
Or you could put together a training video series on recruiting and package it up for $39. If you have 2000 downline members and just 1000 buy the series, that’s $39,000 in profits. The potential for selling tools and training to your downline is limitless. Once you have a downline of at least a few hundred, selling your own tools/training is a must.
So that’s about it, the seven steps to Network Marketing success.
In Prosperity,
David Wood
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
P.S. Leave me your thoughts, comments, and questions below!
Comments
Sarah M.
“Thank you for this post! I’ve been struggling with MLM and your breakdown really helps. I’m looking forward to trying the duplication strategy you mentioned.”
John K.
“I’m not convinced about the effectiveness of online recruiting. Do you have any real-world examples or case studies of people who’ve succeeded using your methods?”
Amanda T.
“I totally agree with your points about online marketing. Sticking to one strategy like SEO has really helped me grow my team. Thanks for sharing this valuable information!”
Leo R.
“I’m still skeptical. Do these strategies actually work for smaller teams? I’ve tried similar approaches, but I’d love to hear more success stories before diving in.”
Emily P.
“Great post! Quick question, which marketing strategy would you recommend for someone who’s just getting started in MLM? Should I focus on paid ads or free methods first?”
Michael G.
“Honestly, I found this post a bit lacking in details about how to automate lead generation. Could you elaborate on how you manage your lead funnel?”
Steve B.
“Hey David, it’s been a while since we last met! This post was a great read, hope you’re doing well. Let’s catch up soon!”
Linda S.
“I’ve been trying to duplicate my team’s efforts for months and it’s been tough. Your systemized approach sounds promising. I’ll definitely give it a try!”
Jacob V.
“There’s a tool I’ve used for recruiting that’s been really effective – it’s called RecruiterFlow. It works wonders for automating outreach. You should check it out.”
Melissa W.
“Thanks to your tips, I’ve already started seeing improvements in my business. The duplication process was a game-changer for me. Keep up the great work!”
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500 targeted visitors daily, 25 in your downline before duplication kicks in, 90% of that downline drops out. Three numbers, no source for any. Where do these come from?
I ran the funnel version of this for about five months. Traffic did come in once I had it set up, nowhere near 500 a day, closer to sixty on a good week, and building the follow-up sequence the post describes took me three weekends, not the afternoon it implies. Duplication was the part that actually matched what’s written here — the people I recruited who got a written action plan stuck around noticeably longer than the ones I tried to coach live, one on one, because I ran out of hours in the week to keep doing that for everyone.
Five hundred visitors a day is a city number. Around here I could name every person in a four thousand person town who might want this, and I have, twice. The parts about video training and written guides I could actually use though — that survives the drive from wherever this was written to a feed store in Nebraska just fine.
Yuki, I can’t give you a source, but I can tell you the 90% drop rate looks about right from six years inside a team in Dubai. What the post doesn’t mention is that the ones who stayed weren’t the ones who got the most training videos, they were the ones who already had a reason to keep going before I met them. The traffic and duplication numbers I have no comment on. The dropout rate, unfortunately, I’d trust more than most of the rest of this post.
Traffic funnels, capture pages, autoresponders — we called it lead cards and a phone script in the nineties, and the duplication problem hasn’t moved an inch in thirty years either. It was never the recruiting, same as this post says. It was always keeping the tenth person you signed up as motivated as the first, and nobody’s cracked that with software yet.