What’s Working Now: SEO Strategies For 2012
Everyone knows that SEO is constantly evolving. It’s not the same as it was a few months ago and it wasn’t even the same yesterday.
Google have no plan to stop changing the algorithm and they definitely aren’t going to stop fighting spam. So right now more than ever before; you need to focus on creating high quality content and you need to focus on white hat-ish SEO strategies.
I’ve had a few of my guys testing different SEO strategies to see what’s working now, and I can tell you, these strategies are:
Syndication is fundamentally taking a piece of content (an article, video, blog post) and re-posting it elsewhere or sharing it.
Press release sites technically syndicate content. They all have more or less the exact same press release. One PR on one site is just syndicated onto another. You can syndicate content by taking it, putting it on another site and linking back to the original source.
Some call this curating, where they take someones article, write about it and link back to it. Essentially it’s syndicating. You can also syndicate content by spinning it and re-posting similar variations onto different websites.
Generally when people syndicate content – they limit the amount of text they re-publish. I don’t know why, it’s just what people do. When you or other people syndicate your content, it’s seen as sort of social link building. Google thinks people are talking and writing about your content – so they boost your rankings because it’s the original source.
2. Social signals
Social signals have been very important since Google first announced they offiically incorporated them into their search algorithm.
As time has gone on, it seems social signals have become increasingly more important. I would go as far as saying they are essential. Out of all the sites that got penalized, de-indexed or just punished from the penguin/panda updates – the sites with the most social signals got hit the least.
Social signals signify your content is the bees knees. It’s so damn good that people have to share it with their friends. Now honestly, how many articles or videos do you share on Facebook, Twitter or Google Plus? I’m guessing a tiny percentage of the ones you see or read.
You can buy social signals and while you should definitely do that – there are other steps you must first take. Start by making your site more social. Add social sharing buttons to all of your pages and posts, strategically position them so people see them after they engage (read/watch) your content.
3. Press Releases
Press releases have also worked since the very beginning, as far as I’m aware of. PR’s are just news sites. They are where companies and individuals go to announce things. Like the launch of a new website, product or even new blog post, page or video.
PR’s aren’t like articles, they have a very specific structure i.e. introduction, news, time of news, description of news, link to news. Whenever you publish something new write a press release about it and distribute it to all of the top PR sites. It will boost your rankings and maybe even gain you some publicity.
4. Carefully Spun Article Submissions
Personally, I wouldn’t touch any spun article submissions uness you’ve got a real authority site. Spinning articles and mass submitting them to hundreds or even thousands or sites is so 2011. It’s a thing of the past, something that will never work the way it did a year or two ago.
Automatically spinning articles that is. Something I still advise people to do from time to time is carefully spin and submit articles. Just never use a spinner to instantly enter a load of bad synonyms to create “unique” articles.
Submitting that “unique” content will get you in trouble. What you can do is hand write an article (500+ words) and carefully hand spin the sentences. Once you’ve hand spun the sentences each 3+ times, you can carefully spin the words.
If you do this, each spun variation should make total sense. So carefully spin, or otherwise there’s no point. Once you’ve hand spun your article, test some variations and make sure they read well. Once they do, you should submit them to 100-300 websites maximum.
You could play it even safer and only submit to 10-30 high Page Rank sites. But doing that is pretty wasteful. It does take 5+ hours to create one of these hand written and spun articles.
5. Your own blog network
As you should already know, blog networks came crashing down towards the end of 2011. Google de-indexed most of them and penalized a lot of their users. Blog networks are as the name suggests; networks of blogs. Usually you pay a fee like $75/month and gain access to the network.
Once you have access, you’re allowed to submit spun articles into the system which then get distributed to some of the blogs. Blog networks lasted for a long time and were probably the most popular way of ranking in the search engines.
Unfortunately there was a crack down where Google decided to get rid of them all. The blog networks weren’t hard to find at all. All Google had to do was sign up to them, use them and look at all their incoming backlinks.
After the big Blog Network Crash SEO’s and webmasters have been terrified of using them. Really they still work, just don’t use public ones. Instead build your own! Buy high Page Rank domains, privately register them and host each one on its own IP address.
Then start posting articles to them linking to all of your sites. It works and probably always will. What Google can’t find they can’t penalize.
P.S. Leave me your thoghts, comments and questions below. Also opt-in to the email list on the right for more cool SEO tips, tricks and secrets.