Part of the guide: Personal Brand
One of the things I’m asked about often, is how I seem to know so much stuff. Usually this doesn’t happen as much when I’m writing online, but when people get around me at an event (like No Excuses), and they hear me talk, after a while they get bewildered that I seem to be able to respond to almost any industry related question, with no preparation or thought, and give a compelling, clear answer and the exact methodology of accomplishment.
Yesterday, I wrote a blog post about tapping into your inspirational frame, and in that post I mentioned the importance of consistently studying and acting in ways that create confusion and slight discomfort in learning. Part of creating and tapping into that inspirational frame is the actual act of becoming uncomfortable – creating entropy to stimulate order.
In this business, you’ve heard that it’s always those who are the most consistent who win. But consistent at what? I have plenty of people, for example, that are consistent at refreshing their back office, buying courses, books, and audios, and attending events, but they are NOT consistent in doing things that create an energy of discomfort in their life.
Some of us will do anything to avoid what’s hard, and the result is, we never grow, evolve, and learn.
If you want to become a leader, if you want to inspire the masses and cause change that alters the course of history – you’ve got to do things on a consistent basis that make you uncomfortable so you’re forced to evolve.
The simplest example is that your muscles don’t grow unless they first break down, and everything in both the body and mind operates in the same set of rules when it pertains to growth, expansion, and power.
Who is going to win? It is those who are more consistent than anyone else at doing things that stretch who they are, so that they can become more than they are right now.
The Magical Promise:
If you consistently force yourself to do things that cause you to grow and evolve, eventually the unthinkable happens – your new ‘comfort zone’ stretches to a point where you are UNCOMFORTABLE in your comfort zone, and your ‘new zone’ of relaxation is running head-first ‘into the wild’.
When that happens, it’s impossible not to grow, and you can get there by deciding to take action now…
…one day at a time 
(and after a while of doing that, you’ll know a lot of weird stuff, too)
To your empowering decisions,
David Wood
“Blogging the dream into existence now”
Comments
Arthur Good, May 6, 2011, 10:20
Great Stuff Dave… Thanks!
Johnny, May 6, 2011, 11:00
i also think it is good to forge, some of your consistencies, so that people become really confused on your next move, and if someone wants to manipulate you on something you are consistent in, then a ‘no’ will be the best answer.
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Comments
Arthur Good, May 6, 2011, 10:20
Great Stuff Dave… Thanks!
Johnny, May 6, 2011, 11:00
i also think it is good to forge, some of your consistencies, so that people become really confused on your next move, and if someone wants to manipulate you on something you are consistent in, then a ‘no’ will be the best answer.
Aisha Patel, July 16, 2024, 09:15
Your post about creating discomfort for growth is really insightful. I’ve started implementing these techniques, and it’s amazing how much it pushes you to evolve. Thank you for sharing your wisdom!
Karl Johansson, July 16, 2024, 10:30
The analogy between muscle growth and personal development resonated with me. It’s true that consistent challenges lead to significant progress. Keep up the great work, Dave!
Leila Moretti, July 16, 2024, 11:45
I’ve always been hesitant to step out of my comfort zone, but your post has inspired me to start taking more risks. It’s time to embrace the challenges and grow. Thanks, Dave!
Mateo Gonzalez, July 16, 2024, 13:00
Your emphasis on consistency is exactly what I needed to hear today. It’s motivating to know that discomfort is a sign of growth. Looking forward to applying this in my life.
Nina Park, July 16, 2024, 14:15
The idea of making discomfort a part of the growth process is revolutionary. I’ve started to see challenges as opportunities for growth. Thank you for this valuable insight!
Oliver Dubois, July 16, 2024, 15:30
I never thought about consistency in this way before. This post has really opened my eyes. I appreciate the clarity and depth of your explanations. Keep sharing great content!
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What’s easy to miss here is that the post isn’t praising consistency in general, it’s specifically about consistency in doing the uncomfortable thing — refreshing the back office consistently doesn’t count, by David’s own distinction. That’s a sharper claim than most ‘just be consistent’ advice, and worth sitting with rather than skimming past.
Ade, the muscle analogy is doing a lot of unexamined work though — muscle growth from breakdown is a well-studied, bounded mechanism with recovery windows and diminishing returns. ‘Discomfort produces growth’ generally isn’t the same kind of claim, and the post never says how much discomfort, how often, or how anyone would tell productive discomfort from just being stressed.
Raj, agree on the missing dosage question — I actually started logging mine to find out. Simple tracker: one uncomfortable task a day, tagged easy, medium, hard, reviewed weekly. Two months in, the pattern’s obvious — medium wins every time, hard mostly just gets skipped and logged as a fail.
Raj’s recovery-window point is the missing piece. The post has stimulus but no recovery phase. Without it you’re not describing growth, you’re describing burnout with better branding.