An Introduction To The Pay Pay Call Business Model
I don’t usually talk about business models, or ‘ways to make money’ as everyone already knows the most sustainable long term models out there.
You have offline clients (web design/SEO etc), private consulting, building sites, affiliate marketing, list building, product launches, blogging, Network Marketing and more (yada yada yada…).
However, the other week I started talking to an old buddy of mine. This friend had always struggled with Internet Marketing. He never really found his feet, he spent years constantly jumping from one opportunity to the next; but one day he disappeared off the map.
It was only the other week that he contacted me for a catchup. Fifteen minutes later my mind was blown (sort of). He figured out a way to go from earning $10k/year online working full time to over $150,000 working a mere few hours a day.
The model he was using was the pay per call model. The general consensus for ‘offline IM’ is that you should sell online marketing services to offline businesses. Building sites for offline businesses, leasing them or selling them SEO or other marketing services.
I’ve always thought offering marketing services to offline businesses was a smart idea to make some extra cash (why not). There are even countless Internet Marketing agencies out there making 7 or 8 figures a year dealing with big companies with in house teams.
Local businesses (small ones) have no idea how to market their businesses, most of them are stuck in the 80′s. So when an Internet Marketer approaches them and tells them they can generate them more business by setting up a website or SEO’ing their established site; they’re happy to make the investment.
Small local businesses don’t want to screw around with marketing, they usually don’t like marketing at all. They are sales people if anything, not marketers and definitely not online marketers. They don’t want to know how you do SEO or social media; they just want more customers on a daily basis.
So as my friend (let’s call him Bob) was telling me; he started selling qualified leads to local businesses. The end goal of marketing campaigns for local businesses is to generate calls, to book appointments and send more people in/out the door. They want customers ringing them asking for their services.
You can sell SEO, social media and everything else to offline clients, but ultimately they only want more phone calls. So why not give them exactly that, why not give them phone calls?
Enter The Pay Per Call Business Model
The pay per call business model is exactly that, generating real-time phone calls to local businesses and charging them for each one. How you do it is pretty simple. You essentially build a lead generation funnel, consisting of one main website, some videos and classified ads.
What Bob was doing was picking a niche (like dentistry), a city (like New York), and building a website to rank for all of the local dentist related keywords in NY city (new york dentists, nyc dentists etc). This is what a lead generation site looks like:
Bob built simple sites like that designed to generate phone calls. He’d write up a basic home page, make the site look like a reputable company site, added a few articles and built a few backlinks.
Local keywords are very easy to rank for (there is little to no competition), so the link building he did was minimal (he doesn’t know much about SEO). Using a service I’ll tell you about in a minute, Bob paid for a US phone number for each site (costing about $2/month per number). Once the site started generating traffic, he would contact the local businesses (in this case dentists) and offer them the leads at a fixed price.
After several phone calls a business owner would agree to test the leads out for 1 week and if happy with them, pay $20+ per phone call received from Bob. Without being too technical. If your site targets a few keywords that generate a total of 1000 searches/month and your site received just 500, you might generate a conservative 50 calls. Billed at $20 a lead, that’s $1000 from 1 site, from 1 client.
Bob built over 150 of these sites and is continually growing his pay per call business. The cool part is the sites take hours to build, the clients are easy to find and there is a company/service that allows you to automatically bill/track calls/forward numbers and completely systemically the model.
Over the course of 6 part article series, I’ll be detailing the exact steps to building a successful pay per call business.