Part of the guide: Network Marketing Lead Generation
Being in the Network Marketing industry, I’ve come across a lot of companies offering so-called “MLM lead lists.” So I just wanted to write a short post on MLM lead lists, cold calling, and MLM prospecting. Anyway, if you’ve been in the industry for a while, you’ve probably seen these lists sold online, promising to give you the contact information of thousands of potential prospects.
Now, while these lists may seem like a quick way to get leads, the reality is often much different. Most of the time, these leads have been sold over and over again, and the people on the list are tired of being contacted. So, instead of wasting your time and money on these lists, I recommend focusing on building your own list of leads through attraction marketing strategies.
When you build your list, you know that the people on it are genuinely interested in what you have to offer, which makes them much more likely to convert into customers or team members. Plus, you’ll be building a relationship with these people, which is key to long-term success in network marketing.
As for cold calling, while it can be effective if done correctly, it’s not something that I personally enjoy or recommend. It can be time-consuming and often leads to a lot of rejection. Instead, focus on methods that allow you to attract leads to you, rather than chasing after them.
In conclusion, while MLM lead lists and cold calling might seem like quick ways to grow your business, they often lead to frustration and wasted resources. Focus on building your own list through attraction marketing, and you’ll find that your business will grow much more organically and sustainably.
Be sure to use tools like email marketing platforms and CRM systems to manage your leads effectively.
P.S. Leave me your thoughts, comments, and questions below!
Comments
Amir Zaman, July 15 2013, 14:25
Great post! I totally agree with your take on MLM lead lists. I’ve wasted so much time on those lists, and it never really worked out.
Sofia Rodríguez, July 16 2013, 09:32
Do you have any examples of attraction marketing strategies that have worked well for you?
Michael Rodriguez, August 21 2013, 11:45
Thanks for this insightful post. I’ve always been skeptical about MLM lead lists, and your post confirmed my thoughts. It’s time to shift my focus to attraction marketing!
Amanda Greene, August 22 2013, 16:20
Are there any tools you recommend for managing the leads that we generate through attraction marketing? I’m curious about what works best in your experience.
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Eric Wang, August 23 2013, 08:50
While I appreciate your advice, I still believe cold calling has its place. Do you have any data or evidence that shows attraction marketing is more effective?
Linda Perez, August 23 2013, 13:05
I tried using attraction marketing techniques, but they didn’t work as well as I expected. Could it be because of the niche I’m in?
David Patterson, August 23 2013, 17:45
Hey, it’s been a while since we last spoke! How have you been? We should catch up soon. By the way, great insights on MLM prospecting.
Sarah Kim, August 24 2013, 10:15
I’ve faced similar challenges with MLM lead lists. It’s frustrating when they don’t yield results. I’m going to try attraction marketing and see how it works for me.
Carlos Oliveira, August 24 2013, 14:30
For those interested, there’s a tool called HubSpot CRM that’s excellent for managing leads. It has helped me keep track of my prospects and automate some tasks.
Nina Thompson, August 24 2013, 18:10
I’ve learned so much from your post. It’s encouraging to know that there’s a better way to do MLM prospecting. I’m excited to implement these strategies!
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Funny, the whole ‘stop chasing, let them come to you’ pitch is just fishing with a lure instead of a net, and I say that as someone who’s spent actual money on both lures and MLM lead lists over the years. The lure costs more up front and works better long-term, same as here. Question is whether attraction marketing is really different from cold calling or just cold calling that takes longer to reject you.
Attraction marketing versus cold calling versus lead lists. Fine, they’re all still asking strangers to buy a business opportunity. The post treats the delivery method as the whole problem. It isn’t. Change the channel and the rejection rate follows you, because the offer is the same offer.
Marla’s right that the channel isn’t the variable people think it is. I ran a team for six years and watched people rotate through every prospecting method in this post, cold calls, lists, content, warm market, chasing whichever one currently felt least humiliating. The conversion rate barely moved between them. What actually moved it was whether the person had something worth saying regardless of method, and most scripts train you out of that instead of into it.
If the conversion rate barely moved between methods, what did move it besides having something worth saying? Time invested, follow-up speed, something measurable?
Samir’s experience matches what I see from the financing side, but it’s worth separating two different claims. That the channel doesn’t determine your conversion rate among people who stick around long enough to have a method – probably true. That most people ever get to that point at all – much less certain. The dropout happens before method even becomes the variable, usually somewhere in the first few weeks, and a post about choosing between lead lists and attraction marketing is implicitly assuming everyone reading it survives long enough for the choice to matter. Rare isn’t impossible, but it isn’t the median case either, and the median case is the one nobody in this thread has actually described yet.
Attraction marketing still means making content every day on top of night shifts. Nobody in this post accounts for people who don’t have three free hours to build a ‘genuine relationship’ pipeline before bed.
Nia, I think what’s being missed here is that the post’s actual claim is narrower than ‘spend hours creating content’ – it says build a relationship with people who are already interested, which can be one honest conversation, not a content calendar. But you’re right that the post never says how that fits around a night shift, and it should have.
Nia, twenty-two years in insurance and I never saw a directive from head office account for the person actually doing the job’s hours either. That’s not an MLM problem, that’s every strategy document written by someone who delegates the execution. At least here nobody’s pretending you have a team to hand it off to.