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A Content Marketing Strategy That Will Rock Your Business

Content Marketing StrategySo over the last few years I’ve generated a ton of content. I’ve personally written, recorded and published thousands of pieces of content. At first it was my online marketing approach I was using to generate traffic. A year down the line I was kicking ass, generating thousands of daily visitors and countless leads. To this date I still believe that content marketing is the #1 way to market a business online. (Espcially if you’re a marketer like me)

Why? Well at first it was actually because it’s practically free. Two years ago I was broke so I didn’t have much money to put towards PPC advertising or anything like that. So after a lot of struggling, time, effort and evil genius schemes… a content marketing strategy was born. The same strategy I use daily to build a 6+ figure business online.

Just a quick warning, if you want to use content to generate traffic and leads online, you need a lot of spare time. It’s not a fast way to build your business and you’re not going to see overnight results. So prepare to work on this strategy for a couple of months or don’t bother at all.

Everyone says if you want to generate traffic online with content, just write a bunch of articles, and submit them to a few directories. Sure that worked 10 years ago and it still sort of works now, but there’s more to it. First of all my strategy involves articles and videos. So be prepared to make videos and write content. Or outsource it, whatever you want.

So here’s what to do….

  1. Write An Article
  2. Publish It On Your Website
  3. Make Content Social + Syndicate
  4. Build Links: Spin & Submit To Thousands Of Directories/Blogs
  5. Make Video From Article + Publish Video On Video Directories
  6. Repeat
  7. EXTRA: Publish Press Release
Now that pretty much sums up my entire strategy in a nutshell, but I’ll give you a quick breakdown.
1. Write your content. Your content doesn’t have to be an article. Just know that Google doesn’t analyse the content of videos just yet. So if you’re going to record a one hour video, you’re much better off writing a 1000 word article. So a podcast, video or article will do nicely. The point is that it just has to be content on YOUR OWN website.
Don’t piss around writing content for sites like Ezine Articles, it’s a total waste of time. Instead write your own content, write something cool that people will actually enjoy reading. Don’t be too boring or too stiff, let your personality shine and if you’re a genuinely boring, be someone else (LOL). Before you begin writing, you need to optimize your content to rank for keyword/s by using a keyword tool, the Google Keyword Tool will do. Checkout the image below for an example…
Content Marketing Strategy - Keyword Tool

The whole point of my content marketing strategy is to get ranked in the search engines and receive lots of free traffic. Over time, our content compounds and builds up dramatically resulting in massive amounts of daily traffic. So think of something to write about and search for a few keywords you can target. That’s all, just make sure you do it or everything else won’t matter.

2. Post Content On Your Site

Once it’s ready, just publish it on your website or blog. Not sure why I gave this one a whole section but, I guess there’s a few things I can say. You hold full responsibility for making your website look and read extremely well. Make it easy to navigate, make it unique, attractive and most importantly monetize it correctly. Most of the time this means adding opt in boxes to build an email list.

3. Make Your Content Social + Syndicate

A ton of people forget to mention this one. You need to make your content social! Before I knew about this, I was down 1000+ visitors a day on this very blog! The power of social syndication is phenomenal. By simply adding a few share buttons to your website, you’ll increase user activity, traffic, rankings and you’ll get more repeat visitors. People love to interact with your content.

So if they like your article or video, let them syndicate it via Facebook, Twitter and any other social networks/bookmarking sites you like. I generally use the Share Bar which I’ll talk about in another article as it rocks. Increases user activity dramatically. So within or by the side of your content, add some social sharing buttons.

I’m not going to explain how, but a few searches will give you your answer. Also, make sure you personally syndicate your content on social networking sites. There are plugins available to automatically syndicate your new content on sites like Facebook & Twitter.

4. Build Backlinks

This part is also essential, as I’ve said before backlinks will either make or break your website. Without other webpage’s linking to your content, it will never rank in the search engines. Just take my word on this or you’ll fail miserably. So here are a couple of interesting posts that will help you on your voyage to search engine success…

The Ultimate Link Building Strategy That Rocked My Blog

5 Simple But Deadly Link Building Strategies

What Are Backlinks And Why Are They So Important

5. Make & Publish Videos

This is actually part of my strategy I happened to stumble upon by accident. I decided to record and publish a video about an article I posted on my blog. The results were nice; I think I increased traffic by something like 20%. Not bad at all for the little effort involved. Just record a quick video or throw together a few PowerPoint slides. Once done, publish it on video directories like YouTube & Metacafe. You can use a tool called TubeMogul to do this for free, or go with a paid tool like Traffic Geyser. Doing this always generates traffic and builds a few extra links to your content. Just make sure you link to your content within your video’s description.

6. Repeat

You could just repeat the process again on a daily basis and you’ll be seeing somewhat shocking results 100 odd days from now. Or if you want to do a little extra work, submit a press release. For every piece of content, write a press release about it. Then just publish it on all the free or paid PR sites. There are plenty around and they offer great backlinks. Plus they always send a small burst of traffic to your site.

What you need to know about content marketing is that it all adds up. One piece of content might not generate you any traffic, another piece might generate 10,000 visitors. All I do know is that from the years of experience, it compounds! Overall, I’d say every piece of content I put out there gets a minimum of 5-250 daily visitors. Sure, 5 visitors… that sucks. Just know that this blog gets thousands of daily visitors and only has just over 225 blog posts. Do the math, work out the average. Of course, I do some extra stuff… But you now have a pretty good idea of what I’ve done to get to this point.

In Prosperity,

David Wood 

 

 

 

 

 

 

 

 

 

 

 

 

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6 comments
Patty Scheeler
Patty Scheeler

Absolutely on track David (as usual). I love the way you laid out the process of distribution for your content. Social sites are key now days for syndication and like you said, just add a few buttons on your site can make all the difference :) Thanks again for sharing!

Micah
Micah

Wow, great stuff Dave, Love your style man. You lay it all out for everyone to see. "Don’t be too boring or too stiff, let your personality shine and if you’re genuinely boring, be someone else" LoL, love it! If anyone is interested, pixelpipe.com is a free content syndication site, Lets you update all of your social media sites at once, and also lets you send out video to all of the video hosting sites. (Realizing this comments sounds a little spammy so please know I am not affiliated with pixelpipe in any way shape or form) Thanks Dave!

Ryan Biddulph
Ryan Biddulph

Hi Dave, Good tips. Repurposing content - creatively - leverages your presence. Effective acts count most. Create, and leverage the creation to the absolute hilt. I even know some guys who leverage their comments ;) Thanks for sharing your insight Dave. Ryan

Kebabope morapedi
Kebabope morapedi

Hey dave, I see nowadays you don't mention onlywire as bookmarketing software has it passed its time? ;) Thanks,

jeff h
jeff h

Awesome post. Tube mogul is an excellent way to start getting videos out there for those looking to start inexpensive

David Wood
David Wood

I'll tell you a magic trick - I'm getting articles ranked in (not kidding) 5-6 hours using social media syndication ;)

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