3 Steps To Increase Blog Traffic
A lot of bloggers really struggle with traffic generation. When I got started online I seriously struggled with blogging. I kept writing content that nobody ever read. Then I struggled some more trying to establish a readership. Anyway, I know how tough it can be and damn right frustrating when things don’t go right with online marketing… blogging in particular. So I compiled a list of 3 steps you can follow to increase blog traffic in as little as 7 days.
1. Post Daily
If you’re struggling with traffic and haven’t hit the 1000+ daily visitors mark, you really need to post daily. First, it’s all about quantity rather than quality. What’s the point in spending 10+ hours producing a killer piece of content when you’re getting 20 odd daily visitors? There isn’t any! In the beginning it’s all about search engine traffic; you must focus on SEO and targeting lots of keywords.
So each day you should spend a maximum of around an hour producing a solid blog post. Make sure you target a keyword in your post with 500+ searches a month. You can go and find keywords at the Google Keyword Tool, it’s vital that you target at least 1 keyword in every post you write.
If you’re not targeting keywords, you won’t rank in the search engines and you won’t receive any traffic. Where do you think your traffic is going to come from? For some miraculous reason, people seem to think traffic’s just going to pop out of nowhere. The truth is that it doesn’t, even if your content rocks. In the beginning you need to aggressively promote your content full stop. You just won’t get any direct or referred traffic until you’re established within your niche; have a ton of incoming traffic and superb content.
So post daily and make sure you target a keyword with over 500 searches a month. With the information I’m about to share with you, you should be able to rank your posts in the search engines and after 30+ posts ranking for keywords with 500+ searches/month, the traffic will start to creep up. The cool thing about blogging and SEO is that for one, it’s totally free and secondly the traffic is completely passive. It’s like getting rewarded on something you do once for the rest of your life. As long as you put together a good post and do proper off page SEO, you should rank in the search engines and start to receive ongoing traffic.
Believe it or not, networking is vital. It really is essential and should only take you around 20-30 minutes a day. In those 20 to 30 minutes you should:
- Comment on other blogs.
- Reply to comments on your blog.
- Write guest posts.
- Participate in “social stuff”.
Really, you need to network in order to build your brand, gain loyal subscribers and blog commenter’s. You do this by interacting with others in your community. First off, you should read and comment on several relevant blog posts on a daily basis. If you don’t know anything about blog commenting, I wrote a comprehensive guide here. By commenting on other blogs in your niche, you’ll gain traffic, readers and commenter’s. It’s a reciprocation thing; if you become a regular on someone’s blog… by default they seem to checkout your blog and reciprocate.
It’s also crucial that you take the time to reply to comments on your own posts. Start conversations! Finish your replies with questions. Also, you should spend a little time writing guest posts for other blogs in your niche. Guest blogging is a fantastic way of driving traffic and gaining repeat visitors. Last but not least, participate in “social stuff”. By social stuff I mean Facebook & Twitter.
I personally don’t pay much attention to anything outside the realm of Facebook and Twitter. Always, always syndicate your blog content on both Facebook and Twitter. It’s also a good idea to create Facebook groups and fan pages to share your content on. Then whenever someone makes a comment on one of the shared posts (which is all the time), write a short reply.
Engage with your readers and start conversations!
3. Promote Your Blog Posts
Networking involves engaging with your readers and social networking. That stuff is great, but it’s not going to be an overnight job. Either is search engine optimization, but the traffic is continuous and reasonably fast. As I was saying in step one, post daily and target keywords with over 500 searches a month. Really, hardly anyone does all three steps properly. They either post daily and never promote their stuff or post monthly and do hard core promotion. Always resulting in low volumes of traffic… The key is to do all 3 things on a daily basis.
As even if you post daily and network, your posts still won’t get much traffic. Not from the search engines anyway, and that’s where most of our traffic should come from. Promoting your blog posts is essentially SEO. Search engine optimization, off-page stuff. You just need to build some backlinks and in turn your posts will rank in the search engines resulting in free traffic.
Link building can be somewhat confusing, but is actually very simple. There really are 101 ways to build backlinks. I’ve talked about them here, here and even here. I won’t go into too much detail on link building or SEO, but it’s a mandatory thing you must do straight after you publish a post. SEO is a popularity game. Google and other search engines see backlinks as votes for your website.
The more votes you get, the higher you’ll rank for your targeted keywords. But it’s not all about quantity, if an authoritative website votes for you, that’s gonna count for a 100 normal “votes”. Link building is way out of the reach of this article, so why not go read these 5 simple but deadly link building strategies?… And if you’re a complete newbie, go read up on the importance of backlinks.
P.S. Leave me your comments, thoughts and questions in the box below. I’ll be sure to get back to them. Let me know what you’re thinking!
P.P.S. If you’d like to learn more cutting edge traffic generating tips, tricks and secrets, put your name and email in the form below.