Part of the guide: Blog Traffic
Ok, so there has been a lot of hoohar (yep, I said hoohar) about the new Facebook registration plugin. Now this thing is really cool and damn right powerful. A lot of you will have no idea what this plugin is or how to use it. So let me give you the definition right from the Facebook page itself. Why? Well I hate to say it but, I am feeling lazy and who is better to explain than Facebook themselves. (Don’t worry, I will explain in my own words after)
The Registration plugin allows users to easily sign up for your website with their Facebook account. The plugin is a simple iframe that you can drop into your page. When logged into Facebook, users see a form that is pre-filled with their Facebook information where appropriate.
The registration plugin gives you the flexibility to ask for additional information which is not available through the Facebook API (e.g. favorite movie). The plugin also allows users who do not have a Facebook account, or do not wish to sign up for your site using Facebook to use the same form as those who are connecting with Facebook. This eliminates the need to provide two separate login experiences.
Still have no idea what this thing does? Don’t worry, Facebook seem to have their own language LOL. So let me explain… Basically, this little plugin will allow you to build an email list and boost conversions big time. It can actually be used in a couple of ways, but for most of my audience here, they’ll want to use it for list building.
What this plugin does is allow people to sign up/fill in forms using their Facebook accounts. I wish I had a cool image to show you what im talking about here, but I don’t. (Sorry people) Anyways, think about it like this. The Facebook registration plugin automatically fills out forms for your visitors who are logged into their Facebook accounts.
The plugin uses Facebook data to pre fill online forms like opt in forms, surveys and so on. Just like at the top right of this page, you can see where it says enter your email and ‘get instant access’. If I were to use the Facebook registration plugin and you happened to be logged into Facebook at this very moment, the form would already be filled in. 
See where I’m going with this? MASSIVE CONVERSION BOOSTS!
Ok, for those of you who’ve been living under a rock for the last ten years, let me explain further. The aim of the Internet Marketing game is to build an email list. From there you can pitch your subscribers, feed them content and ultimately sell stuff. Now building an email list has always been tough.
The masters of list building who have lists in the hundreds of thousands… they really have money on demand. One email goes out to a list of say 100,000 people interested in a product they have, and BOOM, tons of money in their pockets. Ok, I think you get the picture. Email lists are huge, blah blah blah, you understand. LOL
So, boosting opt in conversion rates is huge. There are literally hundreds if not thousands of courses out there that teach people how to boost opt in rates. It’s a huge thing in the Internet Marketing world and of all people, Facebook have launched an amazing plugin for boosting opt in rates.
Think about it… If you’re on some dude’s landing page and you like his stuff. You’re about to opt in but, uh oh his opt in form asks for all kinds of boring stuff. First name, last name, email address, date or birth, social security number… (just kidding) LOL
Anyway, if the opt in form is really long, wouldn’t you be more likely to opt in if the form was already filled? Yep, that’s what Facebook’s registration plugin does. And… let’s face it, Facebook is taking over the world.
Everyone is ALWAYS logged into their Facebook accounts and there are over 600 million users. This means that the majority of your visitors are probably logged into Facebook while browsing your site. I honestly hope this makes sense to you, as it’s crystal clear to me.
So… your visitors are far more likely to opt in to your email list if the form is already filled out for them. Cool right? I have no idea why, but I am really excited about this. All I can say is that this plugin is going to be huge. Right now like no one is using it.
Probably because of Facebook’s terrible explanation of what it actually does. Anyways, that’s what it is, that’s what it does and you should be able to see how it can dramatically increase your opt in rates. Resulting in a pretty damn huge increase in customers too! Cool stuff I think.
In Prosperity,
David Wood
P.S. Please comment, share your thoughts, tweet, and share this with Facebook friends. It’s cool and ground breaking stuff. I mean, im sure an Internet Marketer could have sold this plugin for a fortune. Don’t you just love Facebook?
Comments
John D.
I completely agree with you on the power of this plugin. I’ve been using it for a while, and the conversion rates are amazing!
Lisa M.
This is exactly what I’ve been looking for! I had no idea something like this existed, thanks for sharing!
Michael A.
I tried setting it up, but I’m having trouble with the integration. Any tips?
Susan G.
This plugin looks interesting, but what if people don’t have Facebook accounts? Is there an alternative for them?
Tom H.
I’ve used it on my site for a few months now, and it works great. The only downside is that not everyone uses Facebook for sign-ups.
Alice B.
Great article, David! I’ve implemented this plugin, and I’m seeing a noticeable increase in my opt-in rates.
Chris J.
Thanks for the detailed explanation! I was skeptical at first, but now I see the potential of using this plugin.
Jessica K.
I’m curious if there are any privacy concerns with using this plugin. Does it store user data securely?
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Mark P.
This is a game changer! I’ve never seen conversions like this before.
Rachel L.
I’ve been following your blog for a while, and this is by far the most useful plugin I’ve come across. Thanks for sharing!
David T.
I’m thinking of using this plugin on a client’s site. Do you think it’s suitable for e-commerce?
Katie W.
This sounds great, but is it compatible with other list-building tools like Aweber?
Peter Q.
I’ve noticed an increase in leads after implementing this. Thanks for the recommendation!
Linda N.
Thanks for the insightful post! I’ve already started using this, and it’s working like a charm!
Andrew R.
What an awesome plugin! I can’t believe I hadn’t heard about it before.
Jennifer K.
This is such a helpful post, David! I’ve been trying to improve my opt-in rates for months, and this plugin seems like exactly what I need. Thanks for explaining it so clearly!
Brian O.
I’m a bit skeptical about the effectiveness of this plugin. Does anyone have concrete evidence that it significantly boosts conversions? It sounds promising, but I’d love to see some real data before committing.
Linda F.
David, could you clarify whether this plugin works across all browsers and devices? I’d like to make sure it will be compatible with my audience’s tech setup.
Mark L.
While the Facebook Registration Plugin seems powerful, I feel like it might not be the best solution for every niche. It’s a bit limited if your audience isn’t primarily on Facebook. I’d love to hear your thoughts on that.
Maria P.
Great post, David! I’ve been using this plugin for a few weeks now, and it’s definitely made a difference in my opt-in rates. On a side note, how have you been? It’s been a while since we last caught up. Let’s grab coffee sometime soon!
James V.
This post resonates with me so much! I’ve been struggling to get my audience to fill out forms, and this plugin sounds like the answer. I had a similar issue with another tool, and it didn’t work as expected, but this one seems more promising.
Samantha T.
I’ve been using a tool called OptinMonster for a while now, and it has similar capabilities. However, after reading this post, I’m thinking of giving the Facebook Registration Plugin a try. For anyone curious, OptinMonster is also a great alternative!
Daniel C.
Thanks so much for sharing this, David! I had no idea this plugin existed. I’ve already implemented it, and I’m seeing an uptick in opt-ins. I learned a lot from this post, and it’s definitely going to help my marketing efforts!
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
What happens to the visitor who isn’t logged into Facebook when they land on the page?
We had a version of this in the direct sales world long before Facebook registration plugins existed, tied to loyalty cards instead of social logins. Same theory as this post is describing: reduce the friction of filling out a form, and conversion climbs because people finish what they start rather than abandoning it halfway through a dozen fields. It worked then too, for exactly as long as the novelty lasted and before people got cagey about a form knowing things they hadn’t typed in themselves. That’s the part worth watching here. Every friction-reduction trick I’ve seen across thirty years follows the same arc: strong results early, while it’s still unfamiliar and feels like magic to the visitor, and a slow decline as people get used to it and start noticing what’s actually being handed over on their behalf. I’d expect this plugin to follow the same curve, not because the mechanism is wrong, but because novelty is doing more of the early work than the post gives it credit for.
Assumes every visitor wants Facebook filling in their details for them without asking first, and that’s the part I’d push back on. Some of us built an audience specifically by not touching social plugins at all, and our opt-in rates are fine. There’s more than one way to reduce friction, and not all of them involve handing a form more of your visitor’s data than they offered.
Any numbers behind ‘massive increase’ or ‘dramatically increase’? Even a rough range, before/after opt-in rate, would tell me whether this is worth the setup time or just enthusiasm.
Twenty-two years in corporate life taught me to be suspicious of anything described as ‘MASSIVE CONVERSION BOOSTS’ in capital letters, but strip the enthusiasm out and there’s a real point underneath: friction reduction is one of the few marketing levers that’s basically free once it’s built. The corporate version of this took eighteen months and a steering committee. This is apparently a plugin and an afternoon.
Cass, near enough none, if you’re going by what’s actually shown here. It’s all ‘huge’ and ‘massive’ and no numbers attached to either word.
Sorry if this is a basic question, but does the plugin only pull the stuff Facebook already has, like name and email, or can you actually ask people custom questions through it too, because I’m trying to figure out if it would work for the little survey I wanted to add before someone joins my list.
In plain English: this thing fills in the boring boxes on a sign-up form using your Facebook details, so you’re more likely to finish it instead of giving up halfway. That’s the whole plugin. Everything else in this post is just decoration around that one idea.
Graham, worth naming what most people who try this actually get. A pre-filled form helps the segment of visitors already logged into Facebook and already inclined to opt in. It does nothing for everyone else, and depending on your audience that could be the majority, not the exception. Rare that a single tweak moves the needle the post implies, not impossible, just rare.