Part of the guide: Network Marketing Lead Generation
Let me start by saying that sponsoring is the force that drives all growth in your MLM business. If you are not personally sponsoring new team members, your production will come to a screeching halt.
Let’s talk about what is important vs. what is not important to someone looking at your business:
- You’ve got the best product
- You’ve got the best price
- You’ve got the best company
- You’re a great closer
News Flash: It really doesn’t matter if you’re the best in the business or if they even like the company that you’re in.
The 5 key motivating factors that are important to someone looking at your business are:
- They have to like you
- They have to trust you
- They believe that your process works
- They believe that they can follow your process
- They’ve got a good reason or a goal that can be achieved through your business.
Let me introduce you to a concept that my entire organization uses:
The Process Cycle:
Step 1: Establish a trusted relationship with your prospect.
Step 2: Have a needs-based conversation with the prospect, discovering their “hot buttons”.
Step 3: Send your interested prospects to a simple third-party presentation by a credible expert other than yourself.
Step 4: Validate the third-party presentation with a three-way call with someone relatable to your prospect.
Step 5: Close your new distributor and direct them to a LIVE event.
Bonus Step: Teach your new distributor these steps, sponsor another distributor, and repeat the process.
Note: To sponsor large numbers, you need a duplicatable system and the ability to move people through that system as quickly as possible.
To your success,
Ulysses Spellman
Kaelen Stryker
August 28, 2011
This is a really insightful post. The process outlined here is straightforward and easy to follow. I’m looking forward to trying this out in my own business. Thanks for sharing!
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Emily Hart
August 30, 2011
What an amazing post! The breakdown of the process is so clear and easy to understand. I can’t wait to apply this to my MLM business. Thank you for sharing these valuable insights!
Michael Ortega
September 2, 2011
This seems almost too good to be true. Do you have any examples or case studies showing how this process actually works? I’d love to see some real results before I commit to trying it out.
Amanda Jensen
September 5, 2011
I have a question about Step 4 in the process. How do you find the right person to do the third-party validation call? Should it be someone within your network or an external expert?
David Wilcox
September 7, 2011
While I appreciate the simplicity of the process, I think it’s missing something crucial—automation. Without a solid automation strategy, it’s hard to scale up, especially for those just starting out in MLM.
Samantha Clarke
September 10, 2011
Great post as always! It’s been a while since we last spoke—how have you been? Let’s catch up soon. Would love to meet up and talk more about these strategies!
Nina Roberts
September 15, 2011
If you’re looking for a tool to help you manage your prospects and track their progress through the system, I highly recommend checking out Zoho CRM. It’s been a game-changer for me!
Brandon Lee
September 18, 2011
I’ve learned so much from this post! The idea of building trust first and then guiding prospects through a clear process is something I’ll be using moving forward. Thanks again!
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Step 3, sending them to a third-party presentation “by a credible expert other than yourself” — that’s the bit that stuck with me. It’s basically admitting nobody trusts the guy doing the pitching, so you outsource the trust part to a stranger on a video. I do something similar in the shop: if someone’s dead set on the wrong size frame, I don’t argue, I get the guy who’s been fitting bikes twenty years to say it instead. Works better coming from someone who isn’t selling them anything.
The whole cycle assumes you’re comfortable on a three-way call and then physically at an event. I’ve built an audience for years without doing either, in writing. Just slower.
Anneke’s right that the cycle assumes a temperament most people don’t have. I’d add the numbers side too — this post says nothing about how many prospects you need to run through five steps before one comes out the other end sponsored. Rare and impossible aren’t the same thing, but the post writes as if everyone who follows the steps in order gets the same result.
Sorry if this is a silly question but step 2 says to have a needs based conversation and find their hot buttons, and I don’t really know how you do that without it feeling like you’re interviewing someone for a job they didn’t apply for. I’ve tried it twice now and both times it felt awkward and forced. Is there an actual script for this or does it just come with practice?
Bonnie, it comes with practice, but the awkwardness never fully goes away, it just gets shorter. What worked for me in Dubai wasn’t a script, it was actually caring what the answer was instead of listening for the gap to pitch through. The process cycle in this post is honestly a decent map of what does work — I sponsored plenty of people that way. Where it falls apart is the bonus step, teach your new distributor these steps and repeat. Most of mine never got past step two on their own, no matter how well I’d done step one.