Part of the guide: Affiliate Marketing
When I first started network marketing online, I was overwhelmed by details and I had absolutely no idea how to be successful at it. The problem that I had is the same problem that I see others having, and that’s that they don’t understand what the principles are that govern online network marketing success, and so instead of sponsoring new distributors, their time is wasted checking emails, refreshing their company back office, and other time-consuming non-productive activities.
In order to successfully market your online network marketing business, you’ve got to understand the foundational basics of success, and your business will transform if you stay focused on whatever step you’re on. There are four stages of growth in building an MLM business online and you’ve got to focus most of your attention on the activities in a sequential, rational manner. What I’m going to do is cover the four steps of growth and give you an assignment to focus your attention.
1. The first step of building your MLM online is to get your system and sales funnels in place. You can’t build a business and build a website at the same time; you’ve got to have the website and sales funnel in place first. Most people get frustrated when they’re not making any money and they don’t even have their sales system in place! I’ve never seen a franchise owner try to sell hamburgers before they erect their store, and online network marketing is no different.
2. The second step in network marketing online is learning how to create enough traffic to capture a significant enough portion of the marketplace to make a meaningful difference in your business. Trying to close prospects over the phone before you have any prospects doesn’t work, and you can’t have prospects until you have website traffic. There are a lot of effective ways to generate targeted traffic to your website, and they all work and are specialized to different kinds of personalities. You need to just choose one and realize that until you have at least 100 people a day going to your website, you’re not going to be able to close very many prospects.
3. The third step in network marketing online is capturing contact information from people who visit your website. This is usually done with an opt-in form on a blog or sales page that allows a prospect to ask for more information about what you do. If you don’t capture your prospect’s information, building your business is going to be complete guesswork.
4. The final step of online network marketing is to learn how to prospect and close over the phone to people who request information and ask to be contacted by you. The great thing about building your business like this is that you will typically only ever talk to interested prospects, and the time that you spend on the phone is well spent. Sometimes people think they can get online and never call prospects and build a huge downline, and the fact is that it just isn’t true. You want to move to step four as FAST as humanly possible when you’re starting your business, but realize that you can only do one thing at a time. If you don’t have any prospects, how are you going to close them?
Ok, now for your assignment. I want you to read through the four steps and ask yourself the following question: What’s next? Is your system set up? If not, set it up. If it’s set up, are you getting at least 100 visitors a day to your site? If not, learn to create traffic and focus on that. Are you converting at least 10% of your visitors to leads? If not, get educated on creating a compelling offer that captures attention and focus on that skill. Are you getting at least 10 leads per day? If so, focus on PROSPECTING.
Online Network Marketing can be a rewarding business to be involved in if you know how to build it right.
P.S. Leave me your thoughts, comments, and questions below.
In prosperity,
David Wood
Comments
Adam Ayer, October 29.
David, thank you for putting this in simple lingo: system setup, traffic generation, capture info, convert.
Billee Brady, February 7.
Hey David, very clear and concise post. I like how you simplified the online network marketing business model and gave action steps that everyone can take action on to start to see results.
Craig Anderson, April 14.
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Jess Echavez, September 13.
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You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
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Amanda Brooks, August 29.
This is exactly what I needed to read today, David! Your step-by-step breakdown makes the whole process feel much more manageable. I’ve been struggling with traffic generation, but your advice to focus on getting the basics right first is spot on. Thank you for sharing your expertise!
Michael Davis, August 29.
David, I appreciate your enthusiasm, but I find it hard to believe that setting up a system and following these steps can lead to such high levels of success. Do you have any concrete examples or evidence that this approach works consistently?
Sarah Connor, August 29.
I have a question about the traffic generation step. You mentioned several ways to generate targeted traffic, but which method do you recommend for someone just starting out? Also, how do you measure whether the traffic you’re getting is actually targeted?
John Peterson, August 29.
While I appreciate the effort you put into this post, I have to say that the steps you outline are fairly common knowledge. I was hoping for more innovative strategies rather than just a basic guide. Perhaps you could delve deeper into advanced tactics in future posts?
Linda Parker, August 29.
Hey David! Long time no see. This post took me back to our old discussions about network marketing. It’s great to see you’re still rocking it. We should catch up soon and maybe collaborate on a project. What do you say?
James Sullivan, August 29.
This article really resonates with me because I went through a similar journey when I first started in online marketing. It was chaotic and confusing, but once I focused on building a solid system and generating consistent traffic, things started to turn around. Your steps are on point!
Karen Mitchell, August 29.
Thank you, David, for breaking down the process into such clear and actionable steps. However, I’m curious about your thoughts on the long-term sustainability of these methods. Do you think these strategies will still be effective as the digital landscape continues to evolve?
Tommy Richards, August 29.
This is a great guide for beginners, but I think it would be helpful to include more details on the technical aspects of setting up a sales funnel. Many people get stuck at that stage, and a little more guidance could make a big difference. Thanks for the valuable content!
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Step one is exactly where I’d get stuck for eight months building ‘the system’ before ever finding out if step two worked. The post says you can’t build the business and the website at the same time, but in practice I think I’d use that as permission to never finish either.
Went through this exact sequence starting two years ago. Funnel took about five weeks, mostly because I kept second-guessing the opt-in copy. Getting to 100 visitors a day took four months of posting daily, not the overnight thing this post kind of implies by jumping straight to step two.
Davey, the assignment assumes you can just ‘focus on that’ indefinitely. Some weeks I get ninety minutes between a night shift and the school run. That’s the pacing problem.
‘Capturing contact information’ just means a box on the page for an email address. Say that. Some people take three paragraphs to avoid five words.
Gail’s translation is fair, but I think what’s being missed is that the order matters more than the wording. Most people I’ve watched fail did the phone-closing step first, calling anyone who’d pick up, before they had a working capture page to send interested people to. I watched a friend spend three months cold-calling before he’d built anything to send warm leads to, and by the time the funnel finally existed he’d already burned through everyone willing to take his call. The four steps being obvious in plain English doesn’t make the sequence obvious in practice.