Part of the guide: Affiliate Marketing
How has the economic changes affected you these days? Have you noticed a number of businesses suddenly closing without any notice? While out running errands, I noticed The Borders Group Inc.’s 40-year-old paper book empire offering up to 60% off the entire store selection.
The Borders Group Inc. announced last Thursday that its 399 stores nationwide will all be closed within about two months. The announcement followed a $215.1 million bid rejection from its creditors. Liquidation of all $700 million worth of inventory began the following day, with merchandise marked between 10 and 60 percent off. That number also includes all Borders Express and Waldenbooks stores.
I couldn’t help but ask the cashier if Border’s had set up any job placement assistance for all the employees… the answer was a very wiry and sad, “nope”. I have a deep concern for those who are putting the blinders on and trying to avoid the obvious.
We hear a lot about “PLAN B” in the network marketing industry and we know the trend of technology and the digital age is only on the rise, but how many people are taking it seriously?
I remember when the big DOT.com boom created a massive surge for the World Wide Web and those who acted fast, gained a lot. Those who took advantage of the knowledge got to take advantage of the first wave of several that followed, (i.e. Ebay, Amazon, Google). It was a fair playing field for those risk takers and deemed a very favorable result for us all to benefit from.
It is time, your time, to take advantage of the trend once again. If you are examining your options, take a close look at alternative ways to gain financially, like network marketing. Become a risk taker if you are normally conservative. While you still have a job, learn about internet marketing and affiliate marketing.
There has never been a better time to learn a new skill. If you are in doubt about who to learn from, look no further. If the idea of network marketing is starting to look appealing to you, stay on this page and take notes. David Wood is one example of someone who not only has a story to share, but has experienced success some of you haven’t begun to imagine.
In this day and age, it is becoming apparent it is up to us to create results and make a difference. Will you be the next one to share your knowledge with us? We hope so!
Always in service and prosperity,
Carey Rapier
Comments
Linda Spencer, July 22, 2011, 09:20
This post really resonated with me. I’ve seen so many businesses struggle recently, and it’s clear that the traditional job market isn’t as stable as it once was. I’m seriously considering diving into network marketing, but I’m not sure where to start. Any advice for someone completely new to this?
Tom Jenkins, July 22, 2011, 10:15
The economic downturn has definitely been a wake-up call for many of us. I’ve been dabbling in affiliate marketing, and while it’s challenging, it’s also incredibly rewarding. This post is a great reminder to stay ahead of the curve and keep learning new skills.
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Susan Martinez, July 22, 2011, 11:00
I couldn’t agree more with your point about taking risks. I’ve always played it safe with my career, but the recent economic changes have made me rethink that approach. I’m curious about the Numis Network you mentioned—how does it differ from other network marketing opportunities?
David Thompson, July 22, 2011, 11:45
It’s disheartening to see so many businesses closing down, but at the same time, it’s opening up new opportunities in the digital space. I’ve been looking into internet marketing, and this post just reinforces my decision to go down that path. Thanks for the encouragement!
Karen Lee, July 22, 2011, 12:30
This article really hits home. I work in retail, and the uncertainty is palpable. I’ve been looking into alternative income streams, and network marketing seems like a viable option. Can you share some tips on how to balance a full-time job while starting a network marketing business?
James Wilson, July 22, 2011, 13:15
I’ve been involved in network marketing for a few years now, and I can say that it’s one of the best decisions I’ve made. It’s not easy, but it’s definitely worth it if you’re willing to put in the work. I appreciate your perspective on the economic changes—adaptation is key.
Rachel Adams, July 22, 2011, 14:00
The shift to digital is happening faster than I expected. This post is a great reminder to stay proactive and not get left behind. I’ve been thinking about network marketing for a while, and your insights have convinced me to take the plunge. Looking forward to learning more!
Brian Cooper, July 22, 2011, 14:45
I’ve noticed the same trend with businesses closing down. It’s tough out there, but I agree that now is the time to explore new opportunities. Network marketing seems like a smart move, especially with the way the economy is going. Thanks for the valuable advice!
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‘Take advantage of the trend’ does a lot of work here for what is actually: bookshops are closing, so recruit your neighbours instead. That’s the whole leap, dressed up.
Gail’s plain-English version is close to how I’d put it from the other side of the industry too. I spent years in field development at a direct-sales company, and I can say that ‘economic uncertainty is a great recruiting moment’ is a talking point field leadership actively trains people to use during downturns, precisely because job losses genuinely do make people more open to a pitch. That doesn’t make the pitch true. It makes the timing opportunistic, and I think it’s fair to name that plainly.
Sorry if this is a silly comparison but the bit about Borders closing and then jumping straight to network marketing being the answer confused me a little, because I don’t actually see the connection explained, it’s more just two things placed next to each other and I’m supposed to feel like one follows from the other, and maybe it does, I just wish someone would walk me through why exactly a bookstore closing means network marketing specifically is the trend to catch instead of, say, learning to code or something else entirely.
Bonnie’s confusion is worth sitting with rather than resolving too quickly. The post uses a real tragedy, people losing work with no placement help offered, as a launching pad into ‘now buy in here instead.’ Worth asking what kind of person uses somebody else’s job loss as the opening line of a pitch. That’s not a business question. That’s a character question.
Hollis is right to flag the rhetorical move, and there’s a factual gap underneath it too. The post implies the dot-com boom was ‘a fair playing field’ that rewarded everyone who acted fast, but the actual pattern from that period runs the other way: a small number of first movers captured almost all the value, and a much larger number of fast actors lost everything in the crash that followed a few years later. Citing the dot-com boom as proof that acting fast pays off cherry-picks the survivors and skips the base rate entirely.
Borders closing doesn’t mean much where I am, because we never had one to begin with. What actually happens to a town like mine when a chain leaves is different from what happens in a city — a Main Street business here either adapts to serve the people already living here or it doesn’t survive, there’s no Plan B pivot to selling online to strangers most of my neighbours would trust.
Every downturn since the ’80s produces this exact post — economy scary, here’s the opportunity. We called it something else each time. The pitch hasn’t changed in thirty years.
I think what’s being missed in the reactions so far is that the underlying observation isn’t wrong, even if the pitch built on top of it is worth questioning. Industries genuinely do get disrupted, and people who saw the shift early with retail and with the early internet genuinely did benefit from acting before the crowd did. Where I’d push back gently is the leap from ‘change is real’ to ‘therefore this specific opportunity is your Plan B,’ because that leap is doing an enormous amount of unexamined work in a single paragraph. The observation about change deserves to be taken seriously. The specific recommendation that follows it deserves to be examined completely separately, on its own merits, not smuggled in on the back of a true and slightly frightening premise about bookstores.