Part of the guide: Blog Traffic
Whew! What a week! With the recent launch of Empower Network, I haven’t been as consistent as I’d like to be with my blog posts. Until recently, I was in a pattern of putting up 5 posts a week but lately I got a little off track. I know, I know, if you want to be successful, you have to be consistent, but I have a confession to make. I got side tracked for a few reasons… the first “excuse” I have was that my blog parttimeprosperity.com crashed and I had to deal with that mess. Then I got caught up in all the Empower Network excitement and simply lost all my focus. But the biggest derailment (besides my blog crashing) was a little $50 credit I got from Facebook for advertising. I’ve never put up an ad before but thanks to all the sweet training I have access to I gave it a shot.
The main reason I wanted to try Facebook Pay-Per-Click (besides the free $50 credit) was because of all the success stories I was hearing about with the launch of the Empower Network. You see, while I do have a great education in online marketing thanks to MLSP, as of right now I don’t have a massive list of people I can send an e-mail to and make a million dollars in 5 minutes. So for me, the Facebook PPC seemed like a good way to get in front of a bunch of people. While I haven’t had a massive influx of people signing up (I think the 100% commissions tag is already getting old), I have been getting a good amount of likes on my fan page. One thing I’ve discovered about PPC is that it’s a good way to level the playing field. In a way, it’s a lot like how the Empower Network levels the blogging field. When you advertise on Facebook you get the same access as everyone else and all you have to do is think up a catchy ad and put up a neat picture.
There are a few tricks to putting up a Facebook ad and getting it approved. One of the tips I picked up is to have a capture tab on your Facebook fan page. Facebook likes to keep things in-house so if you direct people to your fan page instead of your website they’ll give you a little more leeway. The problem with directing people to your fan page is having a capture page for the visitors to land on. The biggest issue I had was creating a capture page, although I will admit some of my ads were disapproved even with an “in house” capture page.
I think the Facebook advertising and blogging on the Empower Network will go great together because while I wait to get an ad approved I can write an article. The great thing about the Empower Network is that I don’t have to get anything “approved” by someone else, but the PPC is a great advertising tool and I’m glad to have taken the detour to learn more about it. In my next article I’ll be going over the details of how I set up my own capture page on Facebook for free so be on the lookout for that.
In Prosperity,
Eric & Lauren Kalberer
P.S. Leave me your thoughts, comments and questions below.
Comments
Lety BuenAbad
Hi David, I believe this is great! But I really need to know if it can be done in Mexico.
Sophia Milton
This post was incredibly helpful! I’ve been struggling to understand how to use Facebook PPC effectively, and this explanation really cleared things up. Thanks for sharing!
Jackson Reeves
I’m a bit skeptical about the effectiveness of Facebook PPC as you described. Are there any concrete results or data to back up these claims? I’d appreciate seeing more proof.
Elena García
I have a question: Do you think using Facebook PPC will work for promoting services, or is it more effective for products? I’d love to hear your thoughts.
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Marcus Bennett
While I appreciate the insights, I think the post oversimplifies some aspects of Facebook PPC. There’s a lot more nuance to running a successful ad campaign that wasn’t addressed here.
Olivia Harper
Great post, David! It’s been a while since we caught up. How have you been? Maybe we can meet up soon and chat about the Empower Network strategy!
Laura Meadows
This post reminded me of a time when I had a similar problem with Facebook ads. I struggled to get my ads approved, and this really helped me figure out where I went wrong. Thanks!
Adrian Wolfe
By the way, have you checked out Google Ads? It offers similar benefits to Facebook PPC, but with some different targeting options. You might want to give it a try alongside Facebook ads.
Mia Thompson
This was so informative! I learned a lot about how to combine blogging and Facebook PPC for better results. I’m excited to try it out for myself. Thanks for the detailed breakdown!
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Look. The post treats getting ads disapproved as a funny little hiccup on the way to success. It isn’t. It’s the platform telling you something about the offer, repeatedly, and the post skips straight past that to the workaround instead of the message.
In plain English: he built a page to collect email addresses, put it where Facebook likes it better, and some of his ads still got rejected anyway. That’s the whole post. No shame in saying it that simply.
We called it a squeeze page in 2009, capture tab in 2012, landing page now. Same page, new decade, same disapproval emails.
Gus, does the ‘in-house capture page’ rule even apply the same way outside the US? I have never been fully sure whether Facebook’s ad policies are enforced identically in every market, and this post assumes one set of rules everywhere.
Early Facebook PPC for this kind of offer really did work about as well as this post describes, for a window that closed faster than most people realized while they were in it. Credit where due, the timing observation about pairing ad downtime with writing is a genuinely good habit regardless of what happens to any specific platform.
Getting an ad approved reads like getting a proposal past corporate compliance, except compliance tells you which paragraph they hated. Facebook just says no.
Graham, that’s the most honest description of Facebook ad review I’ve read, mostly because it’s also the most honest description of every gatekeeper that doesn’t explain itself. Somewhere there’s a shop owner in Galway shaking his fist at a council permit office for the exact same reason. Different building, same silence.
Worth naming plainly that this entire approach assumes you’re comfortable putting your face and your fan page in front of strangers via paid ads. Some of us built an audience entirely in writing and never once ran a public ad campaign. The post doesn’t acknowledge that path exists, only the broadcast one.
Anneke, I tried the exact setup in this post two years into my own business, capture tab on the fan page, small ad spend, and I can tell you where it actually broke for me. The ad itself got approved fine on the second try. What killed momentum was the gap between someone clicking and actually landing somewhere that matched what the ad promised, my capture page copy didn’t match my ad copy closely enough and Facebook flagged the mismatch a week later. I spent more hours rewriting that one page than I did on the three posts I wrote that same month combined. It works, but ‘set up a capture page’ undersells how many small revisions it actually takes to get one that holds up.