Part of the guide: Affiliate Marketing
This is part three of “How To Build A Sales Funnel”, to read part two click here.
6. Create High-End Product Email List
Next you want to setup a third email list. This is the list mid-range customers should land on when they purchase the mid-range product. This list should be designed to sell product 3, your high-end product.
Again, it’s exactly the same process. Just deliver value via free content, build rapport and pre-sell your high ticket product before pitching it.
7. Manage List, Build Rapport + Send More Offers
Every time you sell a product, make sure the customer gets transferred to a list where you can upsell them more stuff. When a subscriber buys a product, they are at their peak; meaning they’re very likely to buy something else from you.
You want to design a short follow-up series for new customers designed to sell them any product upgrades etc. Managing your list is the easiest part. With a tool I’m about to mention, you can automate the entire sales funnel from low-end to high-end.
You send traffic to a capture page. Your capture page sends targeted leads in one end of your funnel and if your emails are effective; the subscribers will automatically become low-end customers. The low-end customers will automatically become mid-range customers and the mid-range customers will become high-end customers.
The whole system can be automated. The delivery of content and promotions, 100% through follow-ups via your autoresponder account. This is the ultimate way to build your online business. The fundamentals are always the same.
- Create A Hot Offer
- Build A List
- Build Rapport
- Sell Em Some ‘Stuff’
- Sell Em Some More Expensive ‘Stuff’
In this post I’ve explained how to setup a very basic sales funnel for any niche. The basic funnel requires 4 email lists, 3 products and a free offer. One for free subscribers, or people who haven’t actually bought anything. One for low-end customers, one for mid-range customers and one for high-end customers.
Building out a funnel like this with 3 products shouldn’t take more than a month of your time. I wouldn’t personally start building a new list without 2 offers. If you start building your list with just 1 low-end offer, you’re losing out on a lot of ROI. When a subscriber buys your low-end product, that’s when they’re most likely to buy your mid-range product, you have a short 1-2 week time frame when they are still in buying mode.
Which is why it’s essential to have a second offer to follow-up with. With all of this setup, subscribers should ‘graduate’ automatically to your low-end list, low-end buyers should ‘graduate’ to your mid-range list and mid-range customers should ‘graduate’ to your high-end list.
Each list should have a series of follow-up emails. If a customer or subscriber has been on one list and received all of the follow-up emails without making a purchase; you need to move them.
You don’t want leads sitting on a list just because they didn’t buy one of your core funnel products. That’s wasteful and unproductive. After subscribers have received all follow-up emails from the list they’re on, they should automatically be moved to another list. This is where it gets interesting.
You create another “Base” list. The base list will only have people on it that have received all follow-up emails. These are the people you can sell anything to. Affiliate products, launches, whatever you want. You can automatically transfer subscribers and do everything else I talked about here with a tool called Aweber Pro Tools.
Aweber Pro Tools makes this entire sales funnel strategy possible. Without it you can’t automatically transfer subscribers to different lists. To re-state everything I’ve said; with all of this setup you will have a sales machine. You put leads in one end and get high-end customers out the other.
Ultimately you end up with a bunch of customer lists and a main ‘base list’. All you want to do with your base list is use the same strategy. Create some pre-sell content, then hit them with a pitch. Do it every couple of weeks and you’ll inevitably make a lot of money.
In Prosperity,
David Wood
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Comments
Sarah Thompson, July 30 2024, 18:40
Thank you for this final installment, David. The information is incredibly detailed and useful. Your breakdown of how to manage and build rapport with email lists is particularly helpful. I’ve started implementing some of these strategies and already see improvements in my engagement rates. Looking forward to your next post!
Michael Lee, July 30 2024, 18:45
Great advice, David! The step-by-step approach you outline makes it easy to follow along and apply the strategies. The emphasis on automation is a game-changer, saving time while maximizing efficiency. I appreciate the practical tips and tools you recommend. Keep up the excellent work!
Emily Richards, July 30 2024, 18:50
Could you share more about the tools you use for automating the sales funnel? Your methods are straightforward and seem very effective, but I’m curious about the specific software or platforms that have worked best for you. Thanks for another insightful post!
John Peterson, July 30 2024, 18:55
This post is very informative, David. However, I’d like to hear more about the potential challenges and how to overcome them. For example, what are some common pitfalls with managing email lists, and how can they be avoided? Also, how do you ensure the quality of the leads you get from these methods? Your advice would be greatly appreciated.
Daniel Kim, July 30 2024, 19:00
Hey David, great insights as always. Let’s catch up soon and discuss these strategies over coffee. I find the idea of using automation to streamline the sales process particularly intriguing. It seems like a smart way to build an efficient and scalable business. Looking forward to hearing more about your experiences with this approach. Cheers!
Laura Martinez, July 30 2024, 19:05
I’ve had success with some of these strategies in the past, especially building rapport through consistent communication. Your tips are spot on and very helpful. One thing I’ve found effective is personalizing follow-up emails to address specific customer needs. They often have highly engaged audiences. Thanks for sharing these insights; I’m excited to implement more of them!
Mark Johnson, July 30 2024, 19:10
I recently started implementing some of these strategies, and I’ve already seen positive results. The method of using a structured sales funnel has been particularly effective for me, bringing in a steady stream of new leads. Your advice on managing lists and ensuring the quality of leads was very helpful. Thank you for the valuable insights, David!
Rebecca Lee, July 30 2024, 19:15
I’m still skeptical about the effectiveness of some of these strategies, especially the use of automation tools. Do you have any case studies or concrete evidence to back up these claims? It would be helpful to see some real-world examples of these methods in action. Your posts are always thought-provoking, and I appreciate the effort you put into them.
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The line ‘do it every couple of weeks and you’ll inevitably make a lot of money’ is the one part of this I’d flag. I’ve watched enough small operations from the financing side to say the four-list, three-product funnel described here is not rare to build. It is rare to have it convert well enough to matter. Worth separating those two claims before assuming the second follows automatically from the first.
Sorry if this is basic but I’m genuinely lost after ‘base list’ — is that a fourth list on top of the three product lists, or is it the same as the free subscriber list from part one? I’ve read this three times and the graduating-between-lists part still hasn’t clicked for me.
Hector’s caution matches my own instinct exactly. I am rebuilding a plan at an age where a great many wagers no longer feel proportionate, and a four-list system that graduates a subscriber automatically toward a high-end offer asks for a great deal of trust before it has earned any. I would want to see the median outcome before I built even the free list, let alone the third one.
Watched a woman come back to the diner counter forty minutes after finishing her plate, just to buy the slice of pie she’d been eyeing the whole meal. Didn’t need an email list or four of them graduating into each other. Just needed the pie to still be sitting there when she was ready to want it. This whole system feels like a very elaborate way of keeping the pie visible.
The bit that stuck was ‘when a subscriber buys, they’re at their peak’ — the moment right after money leaves someone’s hand is apparently when they’re most ready to spend more of it, which sounds cynical until you clock it’s just describing the guy who buys a bike for his first century ride and is still standing at the till when I ask if he’s thought about a proper saddle. He hadn’t, thirty seconds ago. Now he has. That’s not a funnel trick with four lists and an autoresponder behind it, that’s just noticing which customer in the shop right now is already leaning forward, and saying the next sensible thing to them before he leaves. The four-list, three-product architecture is one very elaborate way of trying to mechanize a thing that mostly just requires paying attention.
Does the timing window in the post — 1-2 weeks after a purchase — hold for a low-end report the same as the high-end product, or does peak buying mode last longer the more someone’s spent?
In plain words: once someone’s bought something, hit them again quick while they’re still pleased with themselves. That’s the whole ‘graduating’ and ‘base list’ system.
Gail’s right that it’s old. We called the ‘base list’ the house list back in the nineties, and the graduating-customers trick is just the same buyer’s-remorse window every direct sales company has exploited since catalogues existed. The tool changes name every decade. The mechanic hasn’t moved.
Hollis, fair, but ‘the mechanic hasn’t moved’ still needs a number attached. What’s the actual open or click rate on a follow-up sent inside that 1-2 week window versus one sent a month out? Without a range this is just a shape everyone agrees looks right.