Part of the guide: Network Marketing Lead Generation
Ok, so we’ve talked about a lot of important things over the past week or two, from generating hoards of traffic from search engines, video sharing sites, and article networks, to learning how to close prospects from the best minds in the industry. Today, we’re going to talk about something that if you ignore, you’ll be missing out on more than 90% of your subscribers…
…and that’s what it comes down to, doesn’t it? Building a MASSIVE database of subscribers that are EAGER to come to your site and read what you have to say. People who WANT to buy from you and when you talk to on the phone are OPEN to hearing what you have to say. Here’s the next skill you have to MASTER:
Creating A Compelling Offer.
You see, people aren’t going to ‘opt in’ to receive information from you unless they have good reason to do so. You’ve got to present a message that has so much value, so much power, and produces results in a way that people CAN’T WAIT to get your email messages day after day after day…
…So what’s the secret to creating a compelling opt-in offer? It’s simple, find a problem that is specific, and solve that problem for people for free. All they have to do in exchange is give you their First Name and Phone Number.
So let me give you a quick example. Even though this concept applies to every business, I’m involved in the business of MLM, specifically, I’m involved in online MLM promotion. So the question I have to ask is:
What problems do people generally have in the MLM profession? And what specifically do people struggle with when they’re trying to build their business online? And how can I help them solve that problem?
The answer is simple…
People struggle building their business online because:
1. They don’t have enough traffic for their website, and they don’t have enough money to promote their business through paid outlets.
2. They don’t have a compelling offer on their website, so none, or little of their traffic converts to profit.
So all I need to do to create an offer that gets RIDICULOUS opt-ins for my business is this – I need to help people learn how to get huge amounts of visitors to their website at any budget level, and teach them how to turn those visitors into lasting, and significant profits.
Does that make sense?
So what I want you to do today is evaluate your webpage. Ask yourself the question: “Am I really trying to solve problems with this offer? Or am I just trying to sell something?” Be honest. If you’re just trying to sell something, fixing your message is step one. In fact, I recently evaluated my message, and I decided that even though it does provide significant value, that I can make my offer 100 times more compelling, and as a result over the next two weeks I’m doing a complete overhaul on my entire sales funnel.
So what kind of value can you provide? And what problems can you help solve for people in your line of business?
Look out for my new message – it’s going to be powerful, transformative, and more importantly… FREE.
Comments
Wendhel7, December 11, 2012, 20:58
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Excellent Point With enhancing your offers! When I understood this, I FINALLY saw the light at the end of the tunnel! I feel people need this information the most, it’s so SIMPLE it’s DUMB… Dave, you know I had to blog about this one on the EN blog: https://www.empowernetwork.com/wendhel7/?p=2333
Eric Burnett, February 17, 2010, 17:08
I find myself reading all your post my friend… You have excellent content.-= Eric Burnett´s last blog ..Why Some Fail In Home Business =-.
Aaron Seligson, January 20, 2010, 10:08
Great Freaking Post David!! You Rock buddy, great being a part of your team. So True, you must put yourself in the shoes of a prospect, what do you need? what do most struggle with? Then you will literally get into your prospect’s minds and be a straight genius!! Great post David!!
David Wood, January 21, 2010, 11:20
Ha ha, thanks Aaron – great working with you too pal 🙂
Anna Parker, January 22, 2010, 14:30
This article really opened my eyes to the importance of creating a compelling offer. It’s something I’ve been struggling with, but now I have a clear direction. Thanks, David!
Mark Johnson, January 23, 2010, 09:45
David, your advice on focusing on solving specific problems is spot on. I can’t wait to implement these strategies and see the results. Great post!
Samantha Brown, January 24, 2010, 12:15
I’ve been working on my opt-in offer for a while, and this post gave me the clarity I needed. Solving specific problems for free is such a simple yet powerful concept. Thank you!
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
From the company side, this exact page is usually the one legal flags first — ‘solve their problem for free’ quietly becomes ‘give us your phone number so a distributor can solve it for you.’ Not saying that’s manipulative by design, but the field rarely tells prospects the free info is a lead-gen step, and compliance sees the complaints when they don’t.
The core claim holds up regardless of what anyone thinks about the mechanics after: solve a specific problem instead of leading with the product page. I tried that swap myself last year and prospects responded completely differently to being asked about their problem instead of being pitched at first.
Ade — the swap you’re describing still assumes a phone number is the currency, which assumes someone’s going to call. I built my list on email only and never once asked for a number; the ‘compelling offer’ bit is right, but the mechanism underneath it bakes in a delivery method some of us never chose to use.
What’s being asked here, underneath the marketing language, is whether you’re offering something because it helps a specific person or because it’s the fastest way to get a name and number into your funnel. The post frames those as the same move. Sometimes they are. The distinction is worth sitting with before you write the compelling offer, not after.
Hollis’s distinction is the right one, but it needs a definition to be testable: does ‘free info that solves a problem’ still count as free if the entire funnel is designed to convert the opt-in? I’d define compelling here as conversion rate on the opt-in form, which the post never actually gives us — it just asserts the concept works.
Two weeks to overhaul ‘my entire sales funnel’ and I’d still be renaming the file on day fourteen.
Three things this post is actually asking for: 1) name one problem that’s specific, not general, 2) solve it for free without holding back the useful part, 3) charge only a name and a phone number for access to it. Davey’s problem isn’t the offer itself, it’s that step one never gets small enough — ‘a specific problem’ has to be narrower than most people’s first instinct, narrower even than ‘traffic’ or ‘conversion,’ down to the one blocked step inside those. The gap I’d add to the post: nowhere does it say what happens after someone hands over their number. A compelling offer that’s honest needs a next step that matches the promise, and this post stops exactly at the opt-in.
A full funnel overhaul in two weeks assumes two weeks I don’t have after night shifts.