The 7-Figure Information Marketing Blueprint
In the Online/Network Marketing industry, everything that we do and sell should be about value. You should not be ashamed of selling stuff if you absolutely believe in the product or service. After all, selling is the way business works, heck it’s the way of life if you ask me. It is a matter of growth and expansion. How can you expect to excel in business without selling in some form or fashion? I want to give you an Information Product Blueprint that can help you get on the course to start generating a substantial amount of income into your business today.
First off…
Why does Information Marketing Rock?
- Information products are fast and easy to create
- It allows you to offer something unique
- It brands YOU vs Your Opportunity
- You get paid to get leads
- It gives you Instant Credibility
- It is extremely profitable
Types of Information Products
- Webinars
- Teleseminars
- Live Events
- Videos
- Ebooks
8 Step Information Product Blueprint
- Select your topic
- Choose your format
- Craft your offer
- Set up your sales system
- Create your product blueprint
- Sell access to your event
- Record your event
- Continue selling access
Selecting Your Topic
In order to select a topic for your product, you have to take inventory. Meaning you have to figure out your interests, knowledge, or expertise in whatever topic you choose. You can even use the expertise of others. Next, you have to conduct research. This can be done by using Google’s keyword research tool, conducting top term searches, and looking at forums or social networks. Now while you’re doing this, you must determine if there is a market for it and if you have a passion for it.
Your Format
Your format can be delivered to your audience either through a traditional video, screen capture video, a live event such as a webinar or live stream, recorded audio, or simply written out as a report. All of these formats work well, but what works the best in my opinion is either through a traditional video, screen capture, or live event.
Crafting Your Offer
Your offer is what sells the product. So what you want to do at this step is Create your offer summary, write your headline, write 5-10 benefit bullets, create your offer and call to action, then write your Risk Reversal. An example of a risk reversal can be “30-day money-back guarantee.” Something along the lines of this.
Setting Up Your Sales System
The required components for this would be to get a domain (GoDaddy.com), set up hosting (HostGator), get an autoresponder (Aweber-best tool), and set up a shopping cart.
The steps for selling your webinar would be to set up your capture page, create a sales page using the offer you wrote. Then set up your shopping cart and set up your webinar. Now you need to drive traffic.
Steps to Create Your Blueprint
Go back to step 3 and get the offer that you wrote. Write down all the topics that you are going to cover. Once you have done this, go ahead and organize everything, eliminate what you don’t want, and combine it all together.
Sell Access To Your Event
This will be your “live” version. The greatest part of this is that your initial customers will get to take part in the product creation process! This will be the start of you building up your list.
Record Your Event
A lot of marketers miss out on this step, which in turn, means you’re missing out on money. You may have presented a great presentation, but the only people who got to experience this were the initial audience that took part in the live event. It makes no sense to give a great presentation if you don’t have the ability to share it time and time again. Most video creation platforms offer the recording capability.
Continue Selling Access To Your Product
This goes back to step 7, which is making sure you record your event. This will be your automated sales system so once it is set up, you want to focus on maybe improving your conversions and adding more traffic.
Rinse And Repeat
Simple enough, right? In a way, it is, but it will take a lot of work and discipline. If you follow these exact steps, you will be well on your way to creating a 6-7 figure income! What can this type of income do for you and your family? Think about it…
P.S. Leave me your thoughts, comments, and questions below.
In prosperity,
Keyanna Mayfield
Comments
Isabella Norell
This post is amazing! I’ve been trying to figure out how to break into information marketing, and this blueprint provides such a clear path. Thank you for sharing, Keyanna! I’m excited to apply these steps in my own business.
Alfonso Reyes
I’m not sure if this actually works as described. Have you tried this yourself, or do you have any case studies or examples to prove that people have achieved 7-figure incomes using this method? I’d appreciate some evidence.
Maya Fowler
Quick question, Keyanna: what’s the best platform to host webinars? I’m just starting out and feel overwhelmed with the options. Any recommendations would be greatly appreciated!
Olivia Marquez
While I appreciate the effort behind this post, I’m skeptical about the long-term viability of information marketing. How do you ensure that this type of business model won’t saturate the market? It would be interesting to see your take on that.
Daniel Persaud
Hey Keyanna! This post reminds me of when we last talked about information products at that conference. I hope you’ve been well! We should catch up sometime and share more ideas—maybe over coffee?
Fatima El-Shabazz
Wow, this sounds like a strategy I’ve been looking for! I had a similar issue when trying to launch a product a while back, and these steps would have saved me a ton of time. Thanks for laying it out so clearly!
Julian Richter
Great post! I’ve been using a tool called WebinarJam, and it really streamlines the webinar process that you mentioned. If anyone is looking for a good platform to host live events, I highly recommend it. Definitely worth checking out.
Akira Saito
Thank you for such an informative post, Keyanna! I learned so much about structuring my offer and setting up a sales system. It’s always a challenge to get started, but this post has given me the confidence to move forward. Much appreciated!
