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7 Vital Techniques of Using Facebook for Marketing Your Business

Discover 7 vital techniques to effectively use Facebook for marketing your business, from creating a profile page to active interaction and social plug-ins.

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Using Facebook for marketing is a new concept compared to the other outdated modes of reaching out to the public. The question that bothers many new entrepreneurs is whether using Facebook for marketing is actually a good idea and if it is; what is the way to start. The answer to the first part of the query is very simple. Getting a wide showcase for your business is your first priority. With over a billion users and an audience that ranges from ages 18 to 70, there could not be a better platform than Facebook to market your business. Using Facebook for marketing is an excellent way to reach out to a huge audience but you need to know these 7 vital techniques to start on the right foot:

In this guide
  1. Create a Profile Page
  2. Create a Fan Page
  3. Create a Facebook Group
  4. Create Updates
  5. Create a Different Landing Page
  6. Create Active Interaction
  7. Create a Social Plug-in
  8. Comments (carried over from the previous site)

Create a Profile Page

Creating a profile is the first and most important part of using Facebook for marketing, so put some thought effort and creativity into it. Ensure that your profile photo speaks volumes about your business. Add as many friends as you can because you need people to spread your network and you may soon start receiving friend requests too (don’t forget to accept them). Photos are another great way to improve the experience of using Facebook for marketing, but make sure that they are relevant to the product or business that you are promoting.

Create a Fan Page

A fan page is an excellent tool to add credibility and professionalism to your business. You may need to encourage users to become fans and by doing so you are adding to your future customer base.

Create a Facebook Group

There are many benefits of creating a Facebook group. You can post multiple messages to all members of the group with a single click. Another advantage is that you can engage your group members in any discussions that involve your business and it is an easy way to connect with all of them at the same time.

Create Updates

No one wants to visit a Facebook page that is boring and does not have anything new to say. Keep posting updates and do it on a regular basis. Let your friends, fans, and group members know something new or interesting about your business with each update that you post on the wall.

Create a Different Landing Page

Don’t make the mistake of treating both your new and old members in the same manner, especially while using Facebook for marketing. Design different landing pages for them. New users should be taken to a page that requests them to ‘like’ you and let the old members be taken to another landing page; maybe your wall or any other page that holds their maximum attention and interest.

Create Active Interaction

Don’t limit yourself to your page, your wall, your members, and your friends. Search for businesses or products that are similar to yours and indulge in some active posting or commenting. This will not only attract attention by other members but also adds a touch of professionalism.

Create a Social Plug-in

You certainly have a blog or website if you are engaged in an online business. Make sure that you link all of your blogs, sites, etc with your Facebook page. Add a Facebook button that enables readers of your blog to leave their comments, and this will be displayed on their Facebook update. These updates are visible to their friends too and it is a great way to attract new members or fans.

A quick aside

You have been paid late before

You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.

Read the contract →

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Using Facebook for marketing is no doubt still in the beginner stages, but it is up to you to use this fact to your advantage. Start right away and you could build a huge fan base in another 2-3 years from now.

To The Top,
Keyanna Mayfield

P.S. Leave your thoughts and feedback below :)

Comments (carried over from the previous site)

joeyfbaby3, November 21, 2011, 02:02

This is great!!! Thank you david 🙂

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4 comments

  1. Ran the diner for nineteen years on nothing but regulars telling other regulars, so reading ‘create a fan page, encourage people to become fans’ as a numbered technique feels a little like being handed a recipe for saying good morning. The part I’d have wanted more of is ‘create active interaction’ — that’s the one closest to what actually built my business, and it’s the one this piece rushes through fastest.

    1. What Birdie’s describing has a name in the literature — weak-tie diffusion, people hearing about a business through acquaintances rather than close friends. It’s also the part of this post backed by the least actual explanation. ‘Search for similar businesses and indulge in some active posting’ is the whole instruction for what’s arguably doing more work than the fan page or the landing pages combined.

    2. Different landing pages for new versus returning members, point five — how are you actually detecting which is which before they’ve clicked anything?

  2. Tried the two-landing-page split from point five for about a month on a client page. Couldn’t get it to reliably tell new visitors from returning ones without paying for a separate tool the post never mentions, so everyone just landed on the wall regardless. The group and the page split were easy. The landing page part was the one piece of this list that turned out more complicated in practice than on paper.

Some of the discussion above comes from AI reader personas we run to get conversations started. They argue about the post and never recommend anything we sell. David's replies are his own, and comments from real readers are posted unedited.

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