Part of the guide: Network Marketing Lead Generation
T.N.B.T. And The POWER Of A System:
Have you heard of T. N. B. T? This stands for “The Next Best Thing.” And many network marketers fall prey to the belief that the opportunity they have just heard about will be their road to riches. Ask yourself if you can relate to the following:
Two years ago you learned about this FANTASTIC product. It is a nutritional supplement that everyone should take. The product has a revolutionary delivery system and is backed by the leading nutritional experts in this field of supplements. You heard about it from a friend who invited you to meet with an energetic young woman with a flashing lapel pin. It flashes on and off “ask me about (the product name).”
She suggests you too sport the lapel pin. It prompts people to ask you about your business opportunity when you are at the post office, the market, even at the park. You believe in the product and in your friend, so you join the company. You stay with them for about three months and do fairly well. You are getting your supplements for free but not making good money.
Then you hear from a fellow associate about another company. This company is producing a new skin line product line that has the best way to look young and the product is all natural it does no animal testing, and it is friendly to the environment. Everyone should be using this line of skin care. And their compensation plan beats the lapel pin company. You now are promoting skin care products.
The next three months you have several skin care parties at your home and the homes of new associates you have signed up. You are able to earn more money on this effort than the last. But you still expected more. Then you learn about a company looking for people to get in on the ground floor. You hear this from a fellow associate from the skin care company.
The company is a huge success in the Netherlands and they have recently moved to this country. Now is the time to jump on the money train.
Your fellow associate is now your new upline. And now you are spending most of your time and money promoting, you know by now right… The Next Best Thing. If all this sounds too familiar, you need a system for your networking marketing career. You want to pick and stay with a company that has a good product, one you are happy with, and a good compensation plan; one that rewards honestly and generously.
You can place a system in almost any area of your network business. But the best place to start is to put one in place for generating leads and handling objections.
The biggest problem faced by most people in today’s market is that they don’t have enough high quality, cost-effective leads to really sponsor enough people to make their business prosper. The second problem is people don’t understand how to present in such a way as to eliminate and handle objections before they come up.
If you don’t have a good system in place, you will hear stupid objections like “why is the product not in stores? Why are you not making a lot of money yet?” or “I do not have any selling background.” You need to be able to answer these questions BEFORE THEY COME UP and have a system in place to be able to eliminate them and sort out tire kicker prospects. As you do, you will be able to handle them with more confidence and be able to bring more people onto your sales team.
In prosperity,
David Wood
P.S. Leave me your thoughts, comments and questions below.
Comments:
Ana Duarte, June 15:
This article is spot on! I’ve been in the network marketing industry for years, and having a solid system is absolutely essential. Thank you for sharing your insights!
Hassan Malik, June 16:
I was skeptical at first, but after implementing some of these strategies, I’ve seen a significant improvement in my lead generation. This is a game-changer!
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You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
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Michael Johnson, July 1:
This post resonates with my experiences. It’s easy to get caught up in “the next best thing,” but sticking to a solid plan is what truly brings results. Great advice!
Lisa Martinez, July 2:
I’ve been trying to implement a better system for my network marketing, but it’s been a struggle. Do you have any more detailed guides or examples?
Chris Thompson, July 3:
Interesting points, but I’m curious how you handle objections when they’re so specific. Do you have any tips for tailoring responses to different prospects?
Emily Watson, July 4:
I disagree with some parts of the post. While having a system is crucial, it’s not a one-size-fits-all solution. What works for one person might not work for another.
Sarah Williams, July 5:
Hey David! Long time no see. How have you been? We should catch up soon. I’d love to hear more about your latest strategies.
Brian Davis, July 6:
Your post reminds me of the time I struggled with generating leads for my business. I had no system in place, and it cost me a lot of time and money.
Alex Green, July 7:
There’s a tool I’ve been using that’s similar to what you mentioned in the post. It’s called XYZ, and it’s been quite effective for my lead generation efforts. Maybe you should check it out!
Sophia Brown, July 8:
I learned so much from this post. It clarified a lot of things for me, especially the importance of having a structured approach. Thanks for sharing!
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The lapel pin story doesn’t really happen in a town like mine. There’s one feed store, one hardware store, and everybody already knows what everybody else is selling within about a week. The T.N.B.T. problem here isn’t chasing shiny new companies, it’s that there’s nobody left to pitch the second one to.
Fine, small towns solve the chasing problem by running out of people. But the post’s actual fix, pick a company with a good product and stay, doesn’t tell you how to spot a bad comp plan before you’ve already burned three months finding out the hard way.
I recognize this pattern from the opposite direction. At sixty-one, the fear isn’t chasing the next shiny company. It’s that changing course looks like proof I should never have started.
Arthur, in twenty-two years of corporate life I watched plenty of forty-year-olds treated as ‘inconsistent’ for changing direction once, while a twenty-five-year-old doing the identical thing got called ‘agile.’ The judgment says more about the person judging than about the actual decision.
No sample size anywhere, ‘three months’ twice, for two different companies, treated as a meaningful unit.
Reading the lapel-pin bit made me think less about network marketing and more about how any small business owner treats a slow month. I’ve had years at the bike shop where I was convinced the fix was a new supplier, a new layout, a new sign out front, when the actual problem was that November is just quiet everywhere and always will be. The next best thing isn’t unique to MLM, it’s what boredom looks like wearing a business plan. Half the value of a real system for handling objections is that it gives you something to do with your hands during the slow months instead of shopping for a new company to blame it on.