Part of the guide: Network Marketing Lead Generation
Article by Keyanna Mayfield
Keyanna Mayfield is an online entrepreneur who has a passion for helping other people lead extraordinary lives!
Keyanna has written 28 awesome articles for us at David Wood’s MLM Marketing Prosperity Blog
MLM recruiting can be quite difficult for most marketers, as it can be hard to keep sponsoring people. When nobody is in your downline, your whole entire business is dead, so MLM marketers know the importance of sponsoring and recruiting as many people as possible.
Tip 1– Remember to leverage your time by working in groups. Many MLM marketers who have been at this for a long time should know the importance of working with reps by educating them about marketing and how to sponsor. The only problem for some is that most of them are always doing one on one coaching without even thinking about the time they will get to save if they do it in groups. So if you have time to spend one or two hours each day guiding your reps, then do it in groups. The ways you can do this are by webinars, conference calls or maybe even live streaming. At least this way, you can leverage your time to get more things done.
Tip 2– Remember to outsource your efforts. Most people forget about the fact that the people they taught before are actually pretty knowledgeable now. So if you’re doing any type of offline marketing, remember that at least one of your reps knows how to present the product or opportunity, so don’t be afraid to get a few people to teach your new reps. Once you do this, you could start to see some growth in your downline.
Tip 3– Decide on how many people you will work with each day. Most marketers don’t create goals on how many people they will help in a day. So they end up always coaching one group, then later on they end up teaching everybody else in one day. So, decide how many people you will work with each day and stick to it.
Tip 4– Don’t be afraid to use the Internet. Remember that the Internet is extremely powerful to find new associates for your MLM. Some companies utilize systems, most don’t. I personally use the Internet entirely for my MLM business. This gives me a chance to connect and reach talented individuals from anywhere in the world. The point is to keep expanding your efforts so that more people will join your downline.
Tip 5– Make sure you are teaching correctly. Remember that everything is not Duplicable. What works for you may not work for your reps. The only way that it will work is if you had a proven, step-by-step system in place. If this is not the case, you will need to create a system, which will take a lot of time if you don’t know what you’re doing, or you can find a team/company that has proven systems in place to help you succeed. Never try to reinvent the wheel when beginning. You want to do what works.
Bonus Tip- Be Consistent. Creating network marketing success all starts by getting more reps. Don’t be afraid to keep sponsoring and adding more and more people to your downline. MLM recruiting should never be difficult, just remember to keep following the tips above so that you can soon start sponsoring more reps.
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Keyanna Mayfield
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Comments (carried over from the previous site)
PatriciaACook, September 7 2011, 10:45
This post was very helpful! Thank you for sharing these tips.
JohnDoe, September 7 2011, 12:15
Great advice! I need to start implementing these strategies immediately.
MaryJane, September 7 2011, 15:30
I’ve been struggling with my MLM business, and these tips might be what I need. Thanks!
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The advice to work in groups rather than one-on-one is sound in principle, but at sixty-one, rebuilding a downline after a difficult few years, I find that new people at this stage of life often need the individual conversation before they will trust a group setting at all. Perhaps the group leverage tip applies once trust exists, and the article assumes that groundwork is already done.
Built a team for six years on exactly this model, groups over one-on-ones, structured systems over improvising. It genuinely does save time, that part of the article holds up. What it leaves out is that the ‘proven step-by-step system’ tip assumes someone above you already built one worth duplicating, and mine took years of trial to become something I’d actually hand a new rep with confidence. Before that point, teaching ‘correctly’ just means teaching consistently wrong in an organized way.
Look, ‘don’t be afraid to use the internet’ as tip 4 is doing a lot of unearned work for an article written well into the internet-marketing era. The actual content-free tip here is buried at the end, be consistent, and consistency isn’t a fifth tip, it’s the precondition for the other four working at all. Everything above it is furniture.
Twenty-two years running teams in insurance and ‘decide how many people you’ll work with each day’ was the first thing every new manager training course taught us, usually under a different label, capacity planning. What the article skips is that capacity isn’t just a number you pick, it’s a constraint you discover after a few painful weeks of overcommitting. Tip 3 reads like a decision. It’s actually a lesson you learn the hard way first.
Capacity planning. Same idea, worse name, learned the same expensive way regardless of what it’s called.
Graham’s right, it’s a lesson not a decision. We called it territory size decades ago — nobody who ignored the safe number believed it until they’d already burned out anyway.
Sorry if this is a silly question, but tip 5 says everything isn’t duplicable and that what works for you may not work for your reps — doesn’t that undercut tip 1 and 2, which are all about teaching your own methods to a group at once? If it’s not duplicable, isn’t group teaching just spreading the same non-duplicable thing to more people faster?
Bonnie’s question exposes a real structural contradiction the article never resolves. Drawn as a process: tip 5 says the input, your method, doesn’t transfer reliably to different reps as outputs. Tips 1 and 2 assume you can batch that same unreliable input across a group and get consistent results faster. Both can’t be fully true at once. The honest fix is to treat tip 5 as a precondition, build or find the actually-duplicable system first, verify it works for at least two or three different reps individually, and only then batch the teaching into groups. Skipping that step and going straight to groups just distributes the same flawed method to more people, faster, with worse feedback per person.