Part of the guide: Blog Traffic
This is the second part of my 4 simple ways to generate instant backlinks, if you haven’t read the first one click here. Remember to use these strategies in conjunction with each other. Here are the last two:
3. Onlywire (checked as of July, 2024)
Onlywire is a similar service to the first two, but I had to include it since it offers a lot more. Pretty much every marketer has heard of Onlywire, it’s the infamous content syndication platform that allows you to automatically syndicate anything onto 50+ social networks and bookmarking sites.
What makes Onlywire far superior is that it submits to more sites than any other service and that you’re allowed to add multiple profiles per site. They also have a cool RSS feature where you can input the RSS feeds of all the sites/blogs you want to promote. So whenever one gets updated, Onlywire will pull the title, description, and URL from the feed and syndicate it onto all the connected sites. However, there’s one catch…
Onlywire isn’t free. There are several account levels ranging from $10/month to $1000/month and beyond. There’s also a free account that allows 300 free submissions per month. You can start off with a free account, but if you’d like to add multiple account profiles and have your content automatically syndicated via RSS, you should join at the $10-30/month level. Click here to check out Onlywire.
4. Twitter (now x.com) And Facebook
The above three strategies allow you to get instant backlinks from all of the top social networks online… And while the three services do post to Twitter and Facebook, you can do A LOT more with them. Twitter and Facebook are the kings of social media, and if you know how, you can use them to get a crap load of instant backlinks and traffic. As you should already know, Google started using social signals in its algorithm a while back.
Right now, Google pulls data directly from Twitter and Facebook. Data like how many likes you have, how many shares you have, and how many people are talking about your site. Google then uses that data to influence rankings. That’s why Facebook and Twitter are so important. So what you can do is set up your own Facebook and Twitter syndication network.
It’s quite simple, really. First, you should set up a main Facebook page for your website/blog. Then use RSS Graffiti to automatically feed your page with your site’s latest content. On Facebook, search for “RSS Graffiti” using the search bar. It’s a Facebook application that allows you to feed your Facebook pages, groups, and profiles with content from any RSS feeds.
Once you have your main Facebook page up, create a like box for it and display it on your website. That will basically put your fan page on autopilot. You can also use RSS Graffiti to feed your page with content from other related sites. The more content your Facebook page receives, the better.
Next, you can create Facebook pages with the same setup for your sites Ping.fm/Hello.txt and Onlywire submits to… But only the web 2.0’s. You can’t set up Facebook pages for your bookmarking sites or some social networks. However, you can create pages for each web 2.0 the services submit to. For example, Blogger, Typepad, and Tumblr. The three services submit to those web 2.0 sites and a lot more. Web 2.0’s are like blogs, and they have their own RSS feeds.
You were never meant to do this alone
Reading this changes nothing. Doing it with people who show up changes everything. That is the whole difference between the people who transform and the people who keep starting over.
Start free →So what you can do is syndicate the web 2.0’s content onto their own Facebook pages. Just set up the pages and use RSS Graffiti to auto-post the content from the web 2.0’s. Let’s say you have Ping.fm set up and you’ve connected those three web 2.0 sites. If you submitted a blog post through Ping.fm, it would be syndicated onto the three web 2.0 sites Blogger, Typepad, and Tumblr.
Then RSS Graffiti would pick up the new posts from the web 2.0’s and syndicate them onto their individual Facebook pages. Very simple but effective strategy. The same goes for Twitter. Set up accounts for your site and all of the web 2.0’s you’re syndicating content to. Use Twitter Feed (checked as of July, 2024) to automatically feed your Twitter accounts with content. It’s also a good idea to use a tool like Tweet Attacks to automatically grow your followers.
In Prosperity,
David Wood
P.S. Leave me your thoughts, comments, and questions in the box below.
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Comments (carried over from the previous site)
Arthur Good, May 18 2012, 12:31
Great content Dave… Going to get started.
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Auto-feeding Facebook pages that only exist to feed other auto-fed pages isn’t a fan base, it’s scaffolding pretending to be a building.
Mapped this out on paper because the chain confused me: Ping.fm pushes to the web 2.0s, RSS Graffiti reads the web 2.0 RSS and posts it to Facebook, Twitter Feed does the same for Twitter. Three separate tools glued together with RSS as the connective tissue. Tried building this for one site last year and the failure point was always feed lag — some of these platforms delay their RSS by hours, so your ‘instant’ backlink shows up on Facebook a day later looking stale. If you’re going to build the pipeline, budget time for babysitting the lag, not just setting it up once and walking away.
One correction: Google has stated more than once that Facebook and Twitter likes and shares aren’t a direct ranking signal — they can’t reliably crawl most of that data. What correlates is that popular content also attracts more organic links, which is the actual signal. Worth knowing before building a whole strategy on the wrong mechanism.
Priya, sorry if this is obvious, but if likes and shares aren’t a direct signal like you said, is there still a point chasing them beyond plain traffic?
I think what’s being missed here is that nobody’s claiming Onlywire or the Facebook network replaces content — it’s distribution for content that already exists. Set it up once, and every new post you’d have shared manually anyway gets a wider first hour. That’s the actual value, not some magic ranking boost.
Ade, the setup itself is sound, I don’t dispute that. What I’d flag is the maintenance load — most people who build this kind of multi-account network keep it running for about six weeks before life gets in the way and half the pages go stale. Rare that it’s neglected forever, common that it’s neglected within the quarter.
Distribution for content that already exists is doing a lot of work in that sentence, Ade. Most of what gets syndicated through these networks is thin. Fix the traffic problem, not the plumbing.
Marla’s right that thin content dies regardless of plumbing, but I’d still want to see it tested. What’s the actual lift from a working Facebook/web 2.0 network — 10% more crawl frequency, 30%? Nobody in this post or thread has a number.