Part of the guide: Blog Traffic
Three easy concepts to drive traffic, that’s why you’re here. As you know, the higher you rank in a search engine, the more people will see your site. So how do we do that?
With these three, simple steps:
- Relevancy. When you create content, you want it to be on one topic. Create information that is related to that topic. I’m in network marketing, so I would create content just on prospecting. Because that’s relevant. Have you ever clicked on a link and the page loads with something that has nothing to do with the link you clicked on? If you’re anything like me, you just move on to the next one.
- Popularity. Basically, it comes down to how many sites link to your site and how popular those sites are. The more backlinks you have, the better.
- Unique Content. You want your content to be unique. You can’t post the same content all over the internet. Because it is no longer unique as it is all over the internet. So let’s say if you post some awesome content on your blog and post it in ezines and other blogs, then it is no longer unique. You would have to spin it and change the words. In turn, each one is unique.
Comments (carried over from the previous site)
Donna Moe Morgan says:
Winning in my sleep.
Vic says:
Unique content is my top pick as the best concept to drive traffic. It may not attract instant traffic like popular and hot trend contents, but a unique content which is also a timeless content will bring constant traffic.
infinitewealth says:
You were never meant to do this alone
Reading this changes nothing. Doing it with people who show up changes everything. That is the whole difference between the people who transform and the people who keep starting over.
Start free →I learned a lot from this! Thanks so much.
Clint Maki
Van Damm says:
Thanks for sharing
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Three concepts, one line each, and the third one is “change your words so it looks unique when it isn’t.” That’s not a concept, that’s spinning with a nicer name.
Roy’s said in one line what took me three reads to work out — “unique content” here just means taking the same article and swapping “car” for “automobile” until Google can’t tell. My mother would call that copying with extra steps.
Popularity means backlinks, which means someone else notices you exist and links to you — on my night-shift schedule that’s not a concept, it’s a wish.
The best case for the post is that it’s not trying to give you steps — it’s naming the three levers so you know what you’re optimizing for once you do have an hour. Relevancy and uniqueness only cost writing time, not backlink-chasing. Whether that’s cold comfort at 2am after a shift is a separate question.
This is helpful context, thank you, Walt. I wonder how “popularity” translates outside English-language search — in Turkish, the pool of sites willing to link is much smaller, so does the same backlink logic hold, or does relevancy have to carry more of the weight in a smaller market?
Elif raises something the post never addresses at all — market size. In a smaller search market, results move with far fewer backlinks in either direction, good or bad, because there’s less competition and less noise to cut through. The median outcome anywhere, regardless of market, is neither the instant rankings this kind of post tends to promise nor total failure — it’s a small, slow crawl over months, sometimes with a plateau nobody warns you about. That’s just as true for a niche English site as it is for a smaller-language market like Elif’s. The post’s three concepts aren’t wrong, exactly. They’re just silent on how long “unique content” takes to actually move anything.
Elif, one thing that’s helped clients in smaller or non-English markets: measure relevancy and uniqueness against your own past content, not against some abstract global standard. Track which of your last ten posts got any organic pickup at all and look for what they had in common. What did those posts do that the others didn’t?
Reminds me of the diner. We didn’t have foot traffic from strangers driving through — we had the regulars, and word got around from them or it didn’t get around at all. Popularity in a small market works the same way Elif’s describing: fewer voices, so each one matters more. You can’t out-volume your way to it, you have to earn every single link by hand.