Wow! Totally Empowered With Empower Network and Facebook PPC
Whew! What a week! With the recent launch of Empower Network, I haven’t been as consistent as I’d like to be with my blog posts. Until recently, I was in a pattern of putting up 5 posts a week but lately I got a little off track. I know, I know, if you want to be successful, you have to be consistent, but I have a confession to make. I got side tracked for a few reasons… the first “excuse” I have was that my blog parttimeprosperity.com crashed and I had to deal with that mess. Then I got caught up in all the Empower Network excitement and simply lost all my focus. But the biggest derailment (besides my blog crashing) was a little $50 credit I got from Facebook for advertising. I’ve never put up an ad before but thanks to all the sweet training I have access to I gave it a shot.
The main reason I wanted to try Facebook Pay-Per-Click (besides the free $50 credit) was because of all the success stories I was hearing about with the launch of the Empower Network. You see, while I do have a great education in online marketing thanks to MLSP, as of right now I don’t have a massive list of people I can send an e-mail to and make a million dollars in 5 minutes. So for me, the Facebook PPC seemed like a good way to get in front of a bunch of people. While I haven’t had a massive influx of people signing up (I think the 100% commissions tag is already getting old), I have been getting a good amount of likes on my fan page. One thing I’ve discovered about PPC is that it’s a good way to level the playing field. In a way, it’s a lot like how the Empower Network levels the blogging field. When you advertise on Facebook you get the same access as everyone else and all you have to do is think up a catchy ad and put up a neat picture.
There are a few tricks to putting up a Facebook ad and getting it approved. One of the tips I picked up is to have a capture tab on your Facebook fan page. Facebook likes to keep things in-house so if you direct people to your fan page instead of your website they’ll give you a little more leeway. The problem with directing people to your fan page is having a capture page for the visitors to land on. The biggest issue I had was creating a capture page, although I will admit some of my ads were disapproved even with an “in house” capture page.
I think the Facebook advertising and blogging on the Empower Network will go great together because while I wait to get an ad approved I can write an article. The great thing about the Empower Network is that I don’t have to get anything “approved” by someone else, but the PPC is a great advertising tool and I’m glad to have taken the detour to learn more about it. In my next article I’ll be going over the details of how I set up my own capture page on Facebook for free so be on the lookout for that.
Eric & Lauren Kalberer
P.S. The Empower Network is great for people just starting out. The education and the leverage you can get from the Empower Network is top-notch and like I mentioned no one has to approve your blog posts.