The Complete Guide To Alternative Traffic Sources
As we all know, the Internet Marketing landscape is constantly evolving. Overnight a traffic source can become obsolete and ultimately ruin your business if you rely on it too heavily.
Right now more so than ever, you need to diverify your traffic sources. Back in the day, Google Adwords was the “big thing” everyone was using. It was like the only known traffic source to man. That was back in the arbitrage days.
Where people would literally buy traffic for $0.30 and “sell it” for $0.40.
It didn’t last for long, there was the infamous Google Slap which destroyed affiliate marketers and other IM’ers. Since then people have been moving into other traffic sources and all of a sudden everyone and their grandma is becoming an SEO expert.
SEO is cool, I like SEO and have done it for years now. The problem is Google is constantly changing, more so than any other traffic source. I recommended SEO as a primary traffic generation strategy not too long ago.
But over the past few months with all the Google Panda updates and the last Penguin update; it’s a different ball game. It’s not as simple as it used to be. Some of us got lucky and managed to build authority sites using outdated methods that no longer work.
Many of us got wiped out, while others slipped under the radar. Few have benefited from the updates, so that’s that…
Besides SEO, a lot of marketers have been doing article marketing and Facebook PPC. Both of which have taken a knocking. You get the picture, it’s time to diversify. So here’s a short list of alternative traffic sources.
Pay Per Click Marketing
Pay per click marketing is an excellent way of driving highly targeted traffic to your website. It’s not always cheap because you do pay for every click you receive – but it can be the ultimate traffic source. Most people think PPC is extremely difficult when in actual fact; it’s dead simple.
Once you learn the basics, you’re good to go. You can learn the advanced stuff along the way. To get started with PPC, you need several hundred bucks at a minimum. You simply need to pick a bunch of keywords, create a few ad groups, write a few ads, enter your maximum bid for each keyword and set a daily budget.
Oh yes – Adwords still works. It might not be the cheapest of all traffic sources, but it sure as hell works. Back in the early Google days any idiots could easily make $500+/day by directly promoting affiliate offers with Adwords.
The Internet was so new to affiliate offers and scams that it was so easy to convert people. There also weren’t as many rules and regs back then. Anyhow, Adwords still works very well and is extremely profitable if you get the right campaign going.
It’s probably the most expensive PPC network, but if you want volume in terms of traffic… Google is the place to go.
Facebook PPC is a solid Google Adwords alternative. Facebook PPC, although completely different to Adwords – can be a hell of a lot more lucrative. Unlike Google, Facebook PPC isn’t a search network.
You still pay per click, but your ads are shown to all users you target on the right hand side of whatever pages they’re visiting on Facebook. The cool thing about Facebook PPC is that it’s super targeted. You can choose the sex you want to target, the age group, the countries, select interests and more. The more interests etc you add, the more targeted your ads will be – but the less they will be shown.
Microsoft Adcenter is pretty bad ass – it’s much cheaper than Adwords and its traffic converts really well. It’s Bing and Yahoo search network PPC. Just like Adwords, but for Bing, Yahoo and Microsoft.
7search is basically a really cheap 3rd party PPC network. They have little traffic, but it’s a nice addition to your current PPC campaigns.
Miva is another third party search engine that’s a little better than 7search. The traffic converts higher and if you signup I believe you get $25 in free traffic.