Shocking MLM Lead Generation Secrets
As Networkers, we all know the importance of generating fresh leads. Without new leads coming in, we have no one to prospect and zero chance of making any money. As we also all know that without constantly recruiting new reps, our income probably won’t exponentially grow. Ok ok, so that might not be 100% true.
If you’ve got an established team of 100+ personally recruited reps, you may well be able to sit back and just wait for that exponential growth. BUT, in the beginning you absolutely must keep generating new leads; you must keep talking to people and ultimately you must recruit new reps on a regular basis. So how’s it done?
Well, through a system. Systems should do all the work for you (like prospecting, relationship building etc) and your job should be to feed your system with new leads. Anyway, it all boils down to MLM lead generation and most networkers really struggle with it. So here’s the deal, you have 3 options:
- Buying leads from companies
- Generating them offline
- Generating them online
Sure, there’s a load more ways to generate leads, but those are the 3 fundamental strategies. A quick word on buying leads. May as well break it down into sub articles…
Buying MLM Leads
Buying other people’s leads is in fact… a terrible idea. I know there are a load of companies out there that provide supposedly “high quality” MLM lead lists that are somewhat fresh. Most of these lists consist of genealogy leads. Basically lists of people who’ve been in Network Marketing.
Anyway, they suck and you’ll find the process of calling up these leads highly demoralizing. Why Dave? Well you know… first of all only like 30% of the leads you purchase will be up to date. The rest will be totally random leads, they say they’re all verified but I’m sure you’ll get phone numbers that are now out of service. Also, these leads don’t know who you are. When you call up a lead that’s never heard of you and has no idea who you are, it’s rude. They’ll straight away be all confrontational asking why you’re calling and what you want. Then… if you mention the word opportunity or product X, you’ll get the phone slammed down on you almost instantly… Not what I signed up for!
Generating MLM Leads Offline
Generating leads offline isn’t such a bad idea. I actually ‘endorse’ offline lead generation as I’m a big fan of diversifying. Diversifying my lead sources, my income streams and just about everything in business. Generating leads offline doesn’t mean you have to go pitch Uncle Bob & Cousin Joe. Not at all, I don’t even have to mention the word warm market. We all hate that word right? Its like “voldemort”, the word that should never be said (LOL). Seriously, in today’s Network Marketing times… you might get shot if you mention the word warm market in a room full of your downline. (Just kidding)
So here are a couple of ways you can generate leads offline:
- Drop cards – you know those little cards with dollar bills on the front and a link on the back?
- Events – Another forbidden word…
- Offline advertising
Drop cards are actually pretty effective. You can order a whole bunch of them (like 1000 for $50) and drop them around town all over the place. Or you can take a more strategic approach by “placing” them where your ideal prospects would go. Simple stuff, you just need an opt in page, an autoresponder and the cards.
Events, I know you hate them… I don’t mean holding events at your house or anything. Those suck. Although they’re a great way to get started and all, most Networkers despise the very thought of them. I meant to say that you should attend events, not host them. Seminars rock! You can meet some pretty high profile people while at the same time new aspiring entrepreneurs. At events you can’t help but talk about business and if you have your card…. you’ll gather dozens of new prospects.
By advertising I mean newspapers, magazines, television and general offline advertising. It might be a little expensive, but can be extremely lucrative. My advice is to start off with the first two, then dive into offline advertising. Just think about the big companies though. Avon etc, they all advertise their “Home Base Businesses” in front of millions on mainstream TV, they spend millions so they must be making it back!
Generating MLM Leads Online
Now this is the preferred strategy of mine which I use religiously. In fact, I generate well over 100 red hot leads every day online. Then my system takes care of the rest. Now that’s how network marketing should be! Generating leads online involves a magical thing called online marketing.
Online or Internet Marketing involves generating traffic and sending it to your own capture pages. Capture pages are of course those pages that offer you something free in return for your email address. There are plenty of ways to generate leads online. Too many in fact. It all starts with traffic. Overall, I’d say you have 4 choices to generate the traffic:
- Article Marketing
- Social Media
We all know what blogging is right? This is a blog and you’re reading it right now. I’m not going to break down these traffic generation strategies; we’re not two year olds. Article marketing, you can read about it here. PPC, I’m not a pay per click guy so I can’t tell you about that. It’s just where you pay every time someone clicks on your website. Honestly, it’s expensive but, it’s targeted and it’s fast. Then social media is just marketing on sites like Twitter, Facebook & LinkedIn.
All in all, lead generation is all about generating traffic. And traffic generation is about following a proven process. The 4 strategies I just named work very well. They are used by thousands of marketers and there are simple steps you follow to make them work. Once you’re generating traffic, you just need an OK capture or “squeeze” page. Not hard to get at all. Just educate yourself on 1 traffic generation strategy and work on it.
Then setup a proper email follow up for your leads. Create an excellent sales funnel. You can even automate the process of recruiting, not hard at all. Just slowly expose leads to your opportunity and have them call you for more information. This is so simple really. Why do we always have to complicate things?
P.S. If you’d like to learn how I generate 100+ leads a day all from 100% free online marketing, put your email in the form on the right.
P.P.S. Feel free to leave me your comments, thoughts and questions in the box below.