Relevant Content: The Key To Creating LASTING Wealth, Traffic, And Abundance Online
Article by David Wood
David Wood is a bit of a wild man, who started building his online empire out of the 'mid-section' of a green 1996 Dodge Caravan (that he lived in) on the North Shore of Oahu, Hawaii - since then, he's become the #1 all time producer in four separate network marketing companies, co-founded the fastest growing affiliate empire in the history of online marketing, and paid out $20.4 million in commissions... just in the last 13 months. Fill in the form on the right, to learn how ==========>
David has written 235 awesome articles for us at David Wood's MLM Marketing Prosperity Blog
October 4, 2009 • 30 Comments
Wow. It’s been a crazy last couple of days. Last week I ended up making more than $27,000 and I sponsored 14 people (personally) in my online business…
A lot of online marketing leaders are raising their eyebrows right now, because it’s pretty rare that someone comes in to the online marketing scene and creates cash flow so quickly using nothing but content creation as their form of marketing.
So people are wondering how I started marketing online 2 months ago, and produce more income than most people who have been marketing online for 2 years without paying anything for advertising…
…The answer is simple, it’s by creating mass amounts of “relevant content” and promoting that content in a way where the people who are searching for it find it wherever they look.
You see, when you market by attracting people through relevant content, you’re simply targeting people who are looking for what you’re selling, and giving them exactly what they’re looking for. Over the last 2 weeks, I’ve seen people start applying my article marketing secrets, and there are some basic mistakes that I see people making again and again. Most of the mistakes revolve around making their content ‘relevant’ to what people are searching for, and FOCUSING their content around one subject.
What do I mean? I’ll give you a couple of random examples I’ve ran into. Some of these even rank well, they’re just not relevant to the search and as a result won’t produce very good results.
This is a great example of what’s not ‘relevant content’. The following video shows up under a search for “ilearningglobal review” (without the quotation marks). Go ahead and watch it and you’ll see what I mean:
Now, I like this guy… and don’t get me wrong, he’s GREAT at keyword research. (I see his videos everywhere). But if I find a video that’s titled “iLearningGlobal Review”, it would make sense that I would want to see something related to what I was searching, don’t you think? I mean, wouldn’t it make sense to at least MENTION the name of the company in the video? Isn’t that what relevant content is all about?
Ok, I don’t want to pick on Joe, because his content is everywhere and I’m sure he gets at least SOME leads from it. The funny thing is, though, this same video shows up in several hundred non related searches. In fact, go to his Metacafe channel:
(It will open up in a new window). Look at the videos. He has the same exact video, exactly one minute and forty five seconds long re-posted under more than five hundred different search terms. Tell me my friends, is that relevant content? Now, to be fair, Joe Lobasamo does provide useful information on several of his other websites… Like look at this other video:
This video is tagged as “MLM Video Traffic Secrets” and it is ON TOPIC. THAT’S relevant, useful information (heck, I enjoyed it and learned a couple of things). Are the facts and figures accurate from that video? I have no idea if they are or not, all I know is that he would get 100X more traffic and leads from videos like that, relevant and on topic to his searches rather than blasting that dumb first video again and again under different non related searches.
You know how internet marketers are always talking about leading with value? That’s what relevant content is all about… It’s just a nerdy way of saying that you want to ACTUALLY solve problems while you’re marketing that are RELATED to what people are looking for, just like Joe’s second video there. Jam packed FULL of useful information that makes you want to start marketing with videos.
The cool thing about doing that is, if you provide relevant content that is high in value, you don’t need to sell anything. People will just buy from you because you have what they are already looking for, with no coersion.
That’s how I made $27,000 in one week after 2 months of marketing online. I figured out how to get a massive amount of leads for free through creating and promoting relevant content and I taught a bunch of people how to do it, who already wanted that information.
You see, the reason why Google hates marketers and does it’s best to make life difficult for them is because there are thousands of people who will do everything in their power to rank in the search engines EXCEPT provide actual value that is RELEVANT to the search.
For example, early on in the days of Google, sites would rank well just for having tags (little descriptive words in the html code) that said what people were looking for.
Well, some marketers got together and they said ‘cool…. look how stupid Google is’ and they would stuff tags for hundreds of searches into a site of some kind and you would get on your computer, look for ‘cute puppies’ and when you clicked on the page some naked chic would pop up on the screen wanting to share her web cam. Remember those days?
What happened to all of those sites, anyways? They got caught and shut down, and the algorithms were changed. In other words, Google spanked them. Every once in a while, someone comes out with a new way to trick the search engines and get their non related marketing messages seen by thousands of annoyed searchers, and then Google spanks them again.
Every time Google pulls out the paddle and slaps someone for abusing the search engines, it makes it harder for people who are providing actual relevant, valuable information to legitimately market their business.
So here’s what I’m going to encourage you to do in your marketing…
First, just make sure that your content is on topic to the search. That part is easy. All you’ve got to do is FOCUS your information. In fact, that’s why our friend up there in the video ranks all over the search engines for the same video… It’s because his video title, description, and keyword tags are all 100% focused around a single topic.
The only problem is, Google can’t tell what a video’s about, so it will rank everything that’s tagged and promoted properly, regardless of it’s value. Even though Google can’t tell, it doesn’t stop it from annoying searchers, and it won’t help build your brand in the way you want it to be built.
Written content works like that too, but Google can tell. When a niche is competitive… more focused, relevant content gets ranked more easily. Try and focus your information around one, maybe two keywords, no more. The more keywords you try and cover with your articles, the less effectively your content will rank for any one of them.
Ok I’ve got to run, so I’ll leave you with this thought…
Recently after the massive success of my Article Marketing Webinar that I did for MLM Lead System Pro, I did a follow up question and answer session that I’m going to post on my blog here in a day or so. My FAVORITE question someone asked was ‘Do your articles need to make sense?‘
I was sitting in my home office chair and I about fell out of it…
…YES, your content needs to make sense. Article marketing isn’t just for getting backlinks. Article marketing is for PROVIDING VALUE through RELEVANT CONTENT and getting RELEVANT BACKLINKS. Value, and I mean real value, real answers, real solutions is how you win the game.
GIVE without any thought of return… and everyone around you will think to give back. I think someone famous said something like that…
What are your thoughts?