Cold Warm Market
One of the things I found difficult about starting out in network marketing was building a warm market list and then going after my friends and family (who thought the product was too expensive). Most of the time your warm market list goes like this; first you contact your closest relatives Mom, Dad, Brother and so on but a few calls down the road its cousins and people you haven’t talked to in years, eventually your calling “friends” from grade school or something. This is what I’d like to call your cold warm market, I’m a social person but not out going enough to have a huge warm market. I do believe that some people have warmer markets (or more influence) than others. If someone has a bigger warm market I think that it does help them get a more positive, more immediate, and more residual results with the traditional methods of making a list and so on. Others who don’t have a large warm market to start with may have to develop more skills in order to be successful. Also pitching something to friends and relatives might not be that appealing to some people, and do you know why? Because eventually they’ll have to see them again, and when they do there seems to be a hint of strangeness mixed into the relationship.
Now let’s think about this process from the perspective of someone in your “warm market” O.K. they get a call from someone who they haven’t heard from in years. When I did this, I just couldn’t get around how awkward it felt, I know if I hear from someone I don’t usually talk to I’m thinking: What’s the big news? Did someone die or something? Can you say weird? I mean here you are calling someone you’ve lost touch with years ago, then you basically try and sell them something over the phone. And that’s after all the chit chat, because I don’t know about you but if I don’t do some catching up with that person, I feel like a big tool but even at that it’s still a little weird. I think the call just out of the blue kind of says “hey I haven’t had the time to call until I found something to sell you”. Thaaaaaaaaaaaaanks a bunch!!!! I’ll jump right on that – sign me up!!! Yeah, right… if only. More often they’re thinking, “I’ll wait and see how much money you make first”.
Here’s another shocker, everyone in your warm market knows you……… Surprise!! And that’s a good thing and a bad thing, just ask yourself this question. Do you think the people in your warm market would know if you won the lottery? If yes then chances are they’ll let you test the mlm waters and see how successful you are first, if you make it big I’m sure they’ll hear about it, and then maybe they’ll sign up. Another problem is that most of the time you’re targeting the wrong types of people. Some people have to be sold on the whole mlm business module, they might think it’s a huge pyramid scam or maybe they’ve had a bad experience in networking. The simple fact is that this strategy is not very efficient, at least not for the networker. For starters you as a network marketer are both promoting your opportunity and you are pre-qualifying the prospects, these tasks take time and money.
Now wouldn’t it be nice to get in contact with people who already believe in the mlm business module? Wouldn’t you like to find people who are willing to put forth that extra effort to succeed? In network-marketing you have to get a barrel of no’s before you get a glass of yes’. Here’s a simple equation to put this in prospective: Let’s say you get one out of ten to sign up and it takes forty personal sign ups to reach your financial goal. Well that means you would have to personally go through four hundred people to achieve your goal. I say let technology do the heavy lifting and call the people on your “list” to tell them how you’re doing not to sell them something.
Listen guys if you decide to journey down this road know this, it’s like going back to school but the payoff on your education can happen in relatively short period of time (if you put forth the effort). You do have to be determined to make this work though and having what Jim Rhon calls the Ant Philosophy really helps. If you’re wondering what the ant philosophy is, just watch ants when they’re going somewhere. What happens if you put an obstacle in front of an ant? It goes under, over, or around, in short It finds a way, it doesn’t stop and ask why (why does this always happen to me?) it just looks for how (how can I get to where I want to be?). This simple philosophy is a good way to keep things in prospective when it gets a little difficult.
Just ask yourself this. What would it take to get you were you want to be? Are you willing to invest the time and energy to learn new skills or refine existing skills ? What if you could help others while you’re learning? I can tell you this, if you’ve been struggling in network marketing then I’m sure you know someone who is also struggling. The cool thing is that you don’t need to know much in order to help someone, if you know steps 1, 2, and 3 then you can teach those steps to someone else, but you have to keep growing and moving forward so you can continue bringing value to the market place.
Personally I didn’t have much luck prospecting through the traditional means of network-marketing. I have some friends who are doing very well with this method though and my hats off to them and others like them. Truthfully I prefer to use the internet as a marketing platform and so I can screen my prospects (trust me you don’t want to work with everyone). With the strategies that I’ve learned I can use the power of the web to use my time more efficiently. I can more easily connect with people who want to be contacted, I can market my opportunity with less effort, I can help more people with ease, and I can continue building my list at the same time. I think marketing online is great but it’s a lot like using an electric saw, it’s faster than a handsaw but you have to know how to use it otherwise you’ll hurt yourself. So do yourself a favor, look before you leap, learn some of the basics, and then make it happen.
Eric & Laruen
P.S. Learning from the best just makes sense, if you’re looking for a team that can help you learn how to market without calling friends and family CLICK HERE! (you’ll have to approve the app in order to see the video)