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Blog Networks Shutting Down, The End Of Link Building?

Blog Networks Shutting Down

In the last few weeks, Google’s been on a rampage again trying to take down blog networks and clean up the search results. The last few weeks have been unique to say the least. Some of the biggest blog networks in existence have been hit hard, some de-indexed completely and others losing thousands of their high Page Rank domains.

So What Are Blog Networks?

Blog networks are as the name suggests, networks of blogs that are used to manipulate search engine rankings. Usually, each network consists of several hundred or thousand high Page Rank domains. As a member/subscriber of a network, you’re allowed to submit spun articles into the system for distribution.

Once you submit a spun article, “unique” variations are then distributed to dozens or even hundreds of blogs in the network. And of course, in each article that gets published, you get a link to your website.

Blog networks have been around for a long time and Google’s sudden actions may put an end to them once and for all.

People use blog networks because they’ve always been a sure fire way to gain top search engine rankings. The problem is most blog networks are barely monitored. Which means they accept spun garbage that makes no sense at all. So when the spun garbage that gets submitted ends up on page 1 of Google, the problem starts.

Google has been fighting off blog networks for a long time. You have to remember Google doesn’t want any unnatural link building full stop. If you do any SEO at all, you may have noticed a warning in Google Webmaster Tools about “unnatural links”.

Anyway, many webmasters rely on blog networks to get their top search engine rankings. Google just doesn’t want them around anymore and unfortunately, they are very easy to spot. Most blog networks are exactly the same. They have a wide set of categories, badly spun content and lots of the blogs are hosted on the same IP addresses.

So Who’s Been Affected?

First and foremost I’ll talk about Build My Rank. Build My Rank was always looked at as the premier blog network. The one blog network that would never get de-indexed because they didn’t accept spun content. BMR if you didn’t know, was a blog network that only accepted 100% unique content.

Every unique article you’d submit into their network would be published on just one of their high page rank domains. Just days ago they announced they were shutting down and refunding all members subscriptions because Google de-indexed a huge percentage of their network.

Another big network to be affected was Authority Link Network. ALN was another highly regarded network to lose several thousand domains overnight. Others…

1. ELN is gone.
2. Linkvana (Elite/SEOLinkvine, too)
4. I hear Blog Blueprint is gone.
5. High PR Society.
6. SEO Nitro gone.
7. Backlink Buddy gone.
8. SEO Link Monster gone.

What This Means?

It means Google is putting a stop to Black Hat SEO, or at least trying to. Blog networks were literally the go to source for link building for most SEO’s. Google’s deindexation rampage has caused many users to lose their rankings. It’s simple. When a backlink gets de-indexed, it no longer holds any value.

So if 5000 of your backlinks get de-indexed overnight, your rankings will tank. It’s already happened to countless people around the world and will continue to happen as more networks get de-indexed.

What To Do?

Honestly, I think black hat SEO is screwed. It’s always been screwed and anyone who tells you differently is just ignorant. The new SEO’s will see this as a slight hick up and continue to use blog networks. However after a while of being shat on by master Google, you’ll realise that its just not worth it.

You are in fact much better off sticking to the rules, being Google’s bitch and doing white hat SEO. As Google won’t stop fighting black hatters. Sure, you can continue to adapt to new changes and alter your black hat tactics. But ultimately Google wins and what Google says goes.

So here is my practical advice…

If you’ve been using blog networks, continue to use them. Keep using more of them. As one gets de-indexed, use another. If the blog networks you’ve been using have been de-indexed, consider removing your backlinks from the de-indexed pages and getting back your submitted content.

If Google keeps de-indexing blog networks, you may want to consider not using them. But let’s hope it doesn’t get to that point.

Next focus on more white hat SEO. Manually build web2.0 properties with 100% unique content, manually submit articles to high Page Rank article directories. Manually write and submit guest posts to the relevant blogs in your niche.

While at the same time, improve your spins. Write unique articles, manually spin them, make sure the variations read well and then mass distribute them… but slowly. That’s the way forward.

In Prosperity,

David Wood

P.S. Leave me your thoughts, comments and questions below. Also put your name and email address in the form on the right for more cool SEO tips, tricks and secrets.

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9 comments
TyronneRatcliff
TyronneRatcliff

The hot thing now are what SEOs call Private Blog Networks (PBNs). These type of blog networks are private and are built on expired domains. Internet marketers build them to pass page rank to their money sites. Curious how long this will last,from what I see I don't believe google will ever be able to stop this practice because SEO's have sophisticated ways of covering their tracks.


It'll be interesting to see what happens, all I know is that internet marketers are making a killing with PBNs,I actually might build one myself! Have a good one.

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Michele Galas
Michele Galas

Love your poece that you wrote. Really helps explain a lot of what needs to be in a blog. Thanks:)

marilyn cada
marilyn cada

thanks for the information. i am a new blogger and never used blog networks just to increase my page ranking..in fact, i never knew that they were existed.

Dave Schlueter
Dave Schlueter

I love all the awsome training you continue to give up Dave... Such a valuable contribution again is just awesome my friend.

Micah
Micah

Honestly I don't see this as a blow. So it's a little harder to rank now, good. That's means more people will give up and I have less competition. I've never used those kinds of blog networks anyway. Never needed to.

Marnus
Marnus

Thanks for this article. I was just about to start using BMR, then I saw this post.

Adam
Adam

Hey Dave, thanks for the info. What do you think about Unique Article Wizard? Do you think they will be affected as well?

Brett Payne
Brett Payne

David, how to you see this affecting your day to day work? Sounds like if you are manually submitting original content that the efficiency in getting ranked is going to be drastically diminished?

Allan Bisset
Allan Bisset

BMR gone? Good. I have always maintained that the best acronym to use in an industry awash with them is WDSTBW - Write Decent Shit to Begin With! Many of these "blog networks" took stuff that was appalingly badly written and didn't desreve to be seen, let alone read or indexed. Use manual methods to get out genuinely unique quality articles and spend some time on doing the same for your own copmpany blog to turn it into a genuinely informative resource. The heart of that is not churning out facile, vacuous rubbish.

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