Part of the guide: Blog Traffic
This is part three of The Ultimate Website Marketing Checklist, for part two click here.
5. Write Epic Content
Content generation shouldn’t be looked at as a chore as it is by most webmasters. If you do it right, you can leverage your content to attract thousands of in-bound links, traffic, and even media attention.
- Setup WordPress on your blog.
- Find the 10 biggest problems your market has and craft epic blog posts that solve those problems, one for each problem.
- Using the 100 long tail keywords you found earlier, write 100 epic attention-grabbing titles.
- Write clearly and concisely.
- Format your text properly.
- Optimize all images and videos.
- Always add a call to action towards the end of your blog posts for readers to join the email list.
- Find someone to write your content if it’s not feasible to do yourself or you’re not good at writing.
Your content should be epic, 800+ words, full of images, elaborate jokes, and controversial subjects and facts. That’s the kind of content that attracts attention and shares. You should slowly publish content starting with the ‘problem posts,’ 1-4 posts per week is always an effective dose.
6. Promote Content Via Social Media
The fastest way to attract traffic, links, and attention is to promote your content via social media. Social media is a completely free and fast way to share your content with the world. You can use it to share content with a specific audience and virally grow your following. It’s also a simple way to stay in touch with your audience and tap into their networks.
Here’s the social media checklist:
- Setup Google Alerts for your company/brand and products.
- Setup Twitter, Facebook, Google +1, and LinkedIn profiles.
- Create a Facebook fan page to communicate with fans via status updates, comments, and more.
- Follow relevant Twitter users.
- Use HootSuite to monitor mentions of your company/site on Twitter.
- Setup Google Plus profiles for yourself and your website/business.
- Setup LinkedIn profiles for yourself and your business.
Social media is an easy aspect of website marketing. You should always:
- Share useful content on your profiles.
- Post site/company updates.
- Share your blog content.
- Interact with your audience via comments.
- Encourage visitors to follow you on social media.
Click Here To Continue To Part Four
Comments
Sarah W.
This is such a fantastic post! I appreciate the clear breakdown on how to write content that really grabs attention. I’ve already started implementing some of these tips and have seen a boost in engagement. Thanks for sharing!
Michael P.
I’m a bit skeptical about the results mentioned in the section about social media growth. Have you seen any case studies that support this approach? I’d love to see some evidence of it working effectively.
Emma K.
I have a question about the Google Alerts. How exactly do you set them up for a company or brand? I tried doing it for mine, but I think I might have missed a step. Any advice would be appreciated!
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Reading this changes nothing. Doing it with people who show up changes everything. That is the whole difference between the people who transform and the people who keep starting over.
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While the content is informative, I felt that the section on content promotion could have included more advanced strategies. Basic social media sharing is useful, but there are deeper tactics that could have been explored.
Lisa M.
Hey David! It’s been a while. Loved the post, as always. I’m using some of your previous tips with great success. Let’s catch up soon – it’s been ages!
Tom R.
This post reminded me of a similar problem I faced when starting my blog. I struggled to produce engaging content consistently, but following tips like yours made a huge difference. Thanks for keeping it real!
Olivia L.
For anyone looking to automate their social media management, I highly recommend checking out Buffer. It works similarly to HootSuite but offers a more intuitive interface for scheduling posts across multiple platforms.
James H.
I can’t thank you enough for this post. I’ve always struggled with content creation, but the way you explain everything makes it so much easier. I’ve already learned so much just from reading this!
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‘Epic content full of elaborate jokes and controversial facts’ — translated into English a person could actually use, that means ‘write something people want to read, and don’t be boring.’ Took the post four paragraphs to say what my mother would’ve said in one sentence.
Fine, epic content works. Does it work for a four-person agency competing against a content team ten times that size? The post never says. It just assumes the reader has the hours.
Twitter, Facebook, HootSuite, Google Plus profiles — we called this exact list ‘omnipresence marketing’ back in 2009, minus Google Plus, which nobody remembers because it’s dead now. The platforms rotate every five years or so. The advice to be everywhere your prospect might be has stayed exactly the same since I started in this business three companies ago.
Ran a diner for nineteen years, and every couple of years some rep would come through selling us the thing that was going to change everything — a jukebox with a phone number attached, a radio contest, a laminated table tent with a code on it before anybody called it that. Gus is right that it all rotates. What never changed the whole nineteen years was that the actual advertising was somebody sitting at the counter telling the person next to them the biscuits were worth the drive, and no platform on this list, then or now, replaces that. It just changes what shape the retelling takes — used to be over a fence, now it’s a comment on a post like this one.
Reframed as a process: input (ten problems your market has) → throughput (epic post, 800+ words, image-optimized) → output (traffic, links, media attention). What’s missing is a feedback loop. Nowhere does the post say measure which of the ten ‘problem posts’ actually drove links, before committing to the next ninety. Without that loop this isn’t a process, it’s a production line with no quality check at the end.
The social checklist assumes ‘interact with your audience via comments’ means something comfortable and light. For those of us who built an audience entirely in writing, with no interest in being visible or reactive in real time, that instruction carries a weight the post doesn’t acknowledge. Written interaction on my own schedule isn’t the same discipline as monitoring seven networks for mentions of my name, and treating them as interchangeable misses something real about how different people actually work.
Same problem, different reason. Seven profiles to maintain, plus a post every few days, on top of night shifts. The post doesn’t say when.
Tomas, that’s precisely the failure mode I watched for twenty-two years — a beautifully drawn process diagram with a huge unmonitored gap exactly where the quality check should be. We called it ‘the content factory’ internally, and it produced volume in exactly the way this post describes, one to four posts a week, with almost nobody checking whether post four was actually worse than post one. The velocity became the KPI because it was easier to measure than the thing that mattered.