The SEO Chronicles – An Look At The New World Of SEO Part 2
(This is part two of the SEO Chronicles, click here for part one)
However, when your site does get submitted for manual review, there will be no warnings. It’ll happen, and if you don’t pass the inspection, you’ll get a penalty almost instantly. Manual reviewers are looking mainly at site quality. They actually read your content and decide if it’s worthy of the rankings it has obtained.
Another reason for getting reviewed is if you suddenly start getting thousands of links for no apparent reason. All this adds up to one obvious solution: write great content and lots of it. Even if it means writing the content yourself, do it. Most article writing/content creation services suck.
You know, the ones that offer content articles for $2-$5. What I want to do is change your way of thinking when it comes to content creation and promotion. How much value do you think a $3 or even $5 article could have?
The people offering such cheap content don’t go out of their way to make the content informative or even correct. They are lazy and do the least research possible. From now on, you need to start looking at SEO as PAID marketing.
Newsflash: no traffic is free. Free traffic is a total myth. All free traffic is time-consuming; it’s a fact. This is exactly why you want to automate and outsource as much of the manual work as possible, while at the same time making sure your automation appears completely natural.
Content is not all equal. Nobody knows a lot about everything. Which is why you should pay someone to create your content. Don’t attempt to write articles about something you know nothing about.
As soon as I changed my perspective about SEO, my results skyrocketed. You need to do SEO the same way you do pay-per-click or Facebook marketing. Look at it as an investment. Don’t be afraid of spending $10-$30 per article. It might cost you $15 for an article and another $15 to promote it.
If that page makes just $0.25/day, you’ll have your money back within 120 days or 4 months. After that, it’s all profit, better than any other conventional investment. As a rule of thumb, I try to pay $10 per article. Paying that kind of money per article means getting people who know their stuff and thoroughly do their research.
400-500 word articles no longer cut it. If you want to build amazing authority sites that are immune to Google’s monstrous updates, go for 800+ words. The only sites of mine that have never been hit by an update are the ones where the pages are all 800+ words, written in excellent English, and are super informative. Oh, and have minimum optimization.
When you build your sites, you should be thinking, “How can I make this even cooler, more interesting, and fun to interact with?”
Have that exact thought with every page you publish, and you’ll do well. I know it’s either a lot more money or time-consuming, but you want to build a business that lasts, right? Also – a word of advice…
Stop screwing around in niches with limited monetization options. Most SEOs build sites in whatever niches seem profitable. I don’t care how many searches the keywords are getting or how weak the SEO competition is. If you can only monetize via advertising or one option, forget it.
Build sites of value where you can build a community, blog daily, and actually sell stuff to customers who are happy to pay for it.
A few years ago, I realized something profound. Once I had this realization, it changed my whole perspective on Internet Marketing.
A business is only a real business if it has 3 core components:
- Products
- Customers
- A way to get paid!
Marketers have been screwing around with “ways to get paid” by taking advantage of technology and loopholes for years now. If your business doesn’t involve products and customers, it’s probably not going to last.
The last thing I want to add to this chronicle is that you should never solely rely on SEO. SEO is a single traffic source. It’s a great way to generate traffic, promote your sites, and build an online business, but it is volatile like anything else.
Always be doing SEO, but diversification is the number one rule when it comes to traffic generation.
Comments
Lisa Thompson
This post really hit home for me! I’ve been struggling with SEO for a while now, and this perspective on content creation and investing in high-quality articles is exactly what I needed. Thank you for sharing these insights!
Michael Johnson
I’m having a hard time believing that SEO can be as simple as focusing on quality content. Isn’t there more to it, like backlinks and technical optimization? Can you provide more evidence or examples of this working in practice?
Sarah Lopez
Great post! I was wondering, when you mentioned outsourcing content, how do you ensure the content is truly valuable? What metrics or criteria do you use when selecting writers or services to work with?
Edward Peters
While I agree that content is important, I think you’re oversimplifying the SEO process. There are so many other factors at play like user experience and site speed that can also make or break your rankings. Just my two cents.
Karen Wilson
Hey, David! It’s been a while since I last read your blog, but I’m really impressed with how you’ve continued to provide such valuable content. Let’s catch up soon—maybe over coffee?
James Anderson
What a great read! This post reminds me of when I first started out in SEO. I remember facing similar challenges with content creation, and it wasn’t until I invested in proper content that I saw real results. Your post really brought me back to those early days—thanks!
Emily Richards
One tool that I found extremely helpful for content promotion is Buffer. It helps automate social media posts, which in turn drives traffic to my site. I highly recommend it to anyone looking to boost their content’s reach.
David White
I just wanted to say thank you! This post has taught me a lot about looking at SEO as an investment rather than just a free traffic source. It’s a total mindset shift for me, and I’m eager to start applying these strategies to my own projects.
