Part of the guide: Affiliate Marketing
Phase 4 Marketing
There are dozens of ways you can market your product, but I’m only going to explain a few:
- Facebook PPC
- SEO
- Solo Ads
Facebook PPC:
Pay per click marketing is probably the most well-known traffic source on the planet. It allows you to get targeted visitors to your website and see results practically instantly. Nothing is faster than pay per click marketing. It’s not always cheap, but when you find the right ad group, it’s extremely effective. Google Adwords can be just as effective, but Facebook PPC is generally cheaper and more targeted.
As with all pay per click marketing, you pay for every click you receive. The danger with PPC is that the spending can get out of control quickly. To begin with, you can set a small budget of $10-$50/day to test out some ad campaigns.
Once you find a campaign that is producing a positive ROI, you can simply increase the budget.
Solo Ads:
Solo ads are a completely different marketing strategy that involves paying other list owners to mail their subscribers about your product, except you’re not allowed to mail directly about a product, only a free offer.
Again, you need to create a few solo ad funnels for testing.
SEO:
SEO is a long-term marketing strategy and the only ‘free’ strategy I use. By free, I mean once you are ranked on Google, you pay nothing for the traffic that flows in. Getting to the top of Google is a completely different story than what most people tell you. If you want to do it quickly, it’s going to cost you just as much as any other strategy.
Ultimately, it doesn’t matter what marketing strategies you use. Every marketing strategy works, some better than others. For building an info product business, SEO, Solo Ads, and Facebook PPC all work very well together.
Resources:
- Optimized Press
- Wishlist Member
- Evergreen Business System
- Aweber
- Nanacast or 1shoppingcart
- Contest Burner
In Prosperity,
David Wood
P.S. Leave me your thoughts, comments, and questions below.
Comments
Marcus Delgado
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
This is such an insightful post! I’ve always struggled with my marketing funnels, especially when it comes to PPC strategies. Your breakdown of the different funnels, especially the Facebook PPC suggestions, is incredibly helpful. I can’t wait to try out the split testing method you suggested. It’s always been a hit or miss for me, but your approach seems to make the process a lot clearer. Thanks for sharing this!
Lisa B.
Interesting read, but I’m skeptical. I’ve tried using Facebook PPC in the past, and while it did bring in traffic, the conversions were nowhere near what I expected. Do you have any evidence or case studies to back up your claims about the effectiveness of the Facebook funnels you’ve mentioned? I’m curious to know how well they’ve worked for you or anyone else who has implemented them. Proof would definitely be helpful in convincing me!
Oliver H.
Can you clarify a bit more on the best practices for using solo ads? I’ve read about solo ads in a few other places, but there’s always some confusion about which niches they work best in. Also, how do you ensure the quality of the solo ad list? I’ve heard horror stories about spending money on low-quality lists. Your insights on this would be really appreciated, as I’m considering using this method for my next campaign.
Jenna K.
While I appreciate the tips on Facebook PPC and Solo Ads, I think the SEO section could have been expanded more. SEO is such a broad topic, and while you touched on some important points, there’s so much more to it. For example, what tools do you recommend for keyword research? Also, how do you track the long-term effectiveness of your SEO strategies? It feels like this section was a bit rushed compared to the others.
Randy G.
Hey David! Great to see you’re still killing it with these posts. It’s been a while since we’ve connected—hope all is well on your end. I’ve been doing something similar with solo ads recently, and it’s been working wonders for my new product launch. We should catch up sometime and talk strategy. Would love to hear what’s been working best for you lately. Let me know if you’re free for a quick chat soon!
Samantha P.
This post really hit home for me. I was having trouble with my PPC campaigns, but after reading through your examples, I see exactly what I was doing wrong. I’ve been spending so much on clicks without seeing the returns I wanted. Your suggestion to test with a small budget first makes perfect sense. I’ll definitely implement this moving forward. Thanks for the invaluable advice!
George L.
I recently came across a tool called ClickFunnels that seems to offer similar functionality to what you’ve described in terms of building funnels. Have you had any experience with it? If so, I’d love to hear your thoughts. It might be a good alternative for people who are just getting started and want an all-in-one solution for their marketing campaigns. Would love to hear your take on it!
Isabella M.
Thank you so much for this detailed breakdown. I’ve been working on my info product funnel for a while, and this post gave me some new ideas. I especially liked the part about setting up webinars. I’ve always been hesitant to do them, but the way you explain their effectiveness really inspired me to give it a try. I learned a lot from this post and can’t wait to start implementing these strategies.
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Which of the three — PPC, solo ads, SEO — actually got you to profitable fastest, not just ‘working well together’?
Small note: solo ads and PPC aren’t really comparable on ‘fastest’, since solo ads pay upfront for a mailing regardless of quality, PPC pays per click regardless of the list. To answer Ivy properly you’d need cost per lead broken out by channel, which the post doesn’t give.
‘Set a small budget of $10-50/day to test’ assumes a comfort with paid ads that not everyone has. I built an audience entirely through writing and have never run a PPC campaign in my life. The SEO section is the only one of the three that doesn’t require me to become someone I’m not.
Anneke’s point aside, the post never actually defines what counts as a ‘positive ROI’ campaign before you scale the budget. Positive relative to ad spend alone? Accounting for the hours spent building and testing creatives? Measured on first purchase, or on lifetime value once someone’s gone through the whole product funnel described in the earlier post? Those give three different answers to the question of when you’re supposed to increase spend, and the post treats it as a single obvious signal you’ll just recognize when you see it. Same problem with the solo ad section — ‘test a few funnels’ isn’t a stopping rule, it’s a wish.
Twenty-two years in insurance taught me that ‘scale it once it’s positive’ is exactly the kind of instruction that sounds rigorous in a strategy deck and turns into chaos the moment someone actually owns the budget. Every campaign ‘looks’ positive for the first week if you don’t wait long enough to see the return period play out. The post gives you the green light and skips the part about how long you’re supposed to watch before pulling it.
Fine. But SEO here is also being sold as the free option. It isn’t free. It costs the only thing you actually have less of than money — time you don’t get back if it doesn’t work.
I ran a diner and every regular knew our specials by word of mouth before we ever paid for an ad. Reading the resource list here — six different pieces of software just to run a funnel — reminds me why I never did any of this. Sometimes the whole apparatus is bigger than the thing you’re actually selling.
Six tools to sell one product. That’s not a funnel, that’s a toll road.