Part of the guide: Blog Traffic
Hello everyone!
Wow. It’s been a crazy last couple of days. Last week I ended up making more than $27,000 and I sponsored 14 people (personally) in my online business…
A lot of online marketing leaders are raising their eyebrows right now, because it’s pretty rare that someone comes into the online marketing scene and creates cash flow so quickly using nothing but content creation as their form of marketing.
So people are wondering how I started marketing online 2 months ago and produced more income than most people who have been marketing online for 2 years without paying anything for advertising…
The answer is simple: it’s by creating mass amounts of “relevant content” and promoting that content in a way where the people who are searching for it find it wherever they look.
You see, when you market by attracting people through relevant content, you’re simply targeting people who are looking for what you’re selling and giving them exactly what they’re looking for. Over the last 2 weeks, I’ve seen people start applying my article marketing secrets, and there are some basic mistakes that I see people making again and again. Most of the mistakes revolve around making their content ‘relevant’ to what people are searching for, and FOCUSING their content around one subject.
What do I mean? I’ll give you a couple of random examples I’ve run into. Some of these even rank well, but they’re just not relevant to the search, and as a result, won’t produce very good results.
This is a great example of what’s not ‘relevant content’. The following video shows up under a search for “ilearningglobal review” (without the quotation marks). Go ahead and watch it, and you’ll see what I mean:
Now, I like this guy… and don’t get me wrong, he’s GREAT at keyword research. (I see his videos everywhere). But if I find a video titled “iLearningGlobal Review”, it would make sense that I would want to see something related to what I was searching for, don’t you think? I mean, wouldn’t it make sense to at least MENTION the name of the company in the video? Isn’t that what relevant content is all about?
Ok, I don’t want to pick on Joe, because his content is everywhere and I’m sure he gets at least SOME leads from it. The funny thing is, though, this same video shows up in several hundred non-related searches.
He has the same exact video, exactly one minute and forty-five seconds long, re-posted under more than five hundred different search terms. Tell me, my friends, is that relevant content? Now, to be fair, Joe LoBalsamo does provide useful information on several of his other websites, but blasting the same video under unrelated search terms isn’t helping his leads.
The point is that relevant content, which provides real value and answers, is key to success in online marketing. When people search for something, and your content genuinely addresses their needs, they’ll engage with you, and ultimately, you won’t need to sell anything. They’ll come to you because you have what they’re already looking for.
That’s how I made $27,000 in one week after 2 months of marketing online. It was by creating and promoting relevant content and teaching others how to do it.
So here’s what I’m going to encourage you to do in your marketing…
You were never meant to do this alone
Reading this changes nothing. Doing it with people who show up changes everything. That is the whole difference between the people who transform and the people who keep starting over.
Start free →First, just make sure that your content is on topic to the search. That part is easy. All you’ve got to do is FOCUS your information. The more focused your content is, the better results you’ll achieve.
Remember, when people search for something, they want value, and when you give them that through relevant content, everything else falls into place.
P.S. Leave me your thoughts, comments, and questions below!
Comments
Maria Evans
This post was really inspiring! I’ve been struggling with content creation for a while now, but your perspective on “relevant content” really hit home. It’s all about focusing on what the audience wants. Thanks for the motivation!
Michael Thompson
I’m finding it hard to believe that someone can generate this kind of income solely through content creation. Do you have any evidence or case studies to back up these claims?
Samantha Hughes
This is such an interesting concept. I’ve been looking for ways to boost my traffic—do you think this strategy could work for someone who is just starting out with minimal online presence?
Gregory Patel
While I agree that relevant content is important, I think there are other factors to consider when driving traffic, like paid ads. What’s your take on that?
Helen Barker
Hey Dave! Great post as always. It’s been a while since we last caught up. I’d love to chat about this more. Let’s grab coffee sometime soon!
Natalie Rodriguez
I had a similar experience where I was focusing too much on quantity over quality. After refocusing on relevance, I saw a noticeable improvement in my engagement and traffic. Your tips here are spot on!
Oliver Garcia
This reminds me of a tool I use for content optimization called Clearscope. It helps analyze what keywords are most relevant to the topic and target audience. Definitely recommend checking it out for your content strategy!
Alexis Lee
I really appreciate the insights in this post. It helped me understand the importance of focusing on relevant content for my niche. I’ve learned a lot, and I’m looking forward to applying these strategies to my own blog!
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“Make sure your content is on topic” is not a system. It’s a tautology wearing a system’s clothes.
I tried narrowing to one subject for eight weeks after spreading too thin for the two months before that. First two weeks, nothing moved — same as before, just less content going out while I figured out what to actually cut. Week three, one post that answered a specific question people were actually typing into a search box started pulling steady visits, small but real, nothing dramatic. By week six the pattern held: the focused posts kept earning visits weeks after they were published, the older scattered ones from before the change basically stopped bringing anyone in at all. It’s slower to see than the post makes it sound, but it did hold up over the full two months, not just in the one good week.
Kelsey, sorry if this is a basic question, but when you say a post that “answered a specific question people were typing” — is that something you find out ahead of time, or only once it’s already working? I’m trying to figure out if I’m supposed to guess right the first time or if it’s normal to write a bunch that don’t land first.
What this is circling without naming it is basic topical relevance in information retrieval — the same idea behind term-frequency matching that search engines have used for decades. The five-hundred-unrelated-searches example is a textbook case of a document with no topical focus at all. The post’s right that this hurts you. It’s just describing a known mechanism as a personal discovery.
Philip’s point reminds me of the diner. We had exactly one thing on the menu people drove forty minutes for, and every season some fool would suggest we add three more items to “give people options.” The one dish stayed the reason anyone came. The moment the menu stopped being about that one thing, people stopped being able to tell you what the place was for. Same failure, different kitchen.
I think what’s being missed in dismissing this too quickly is the actual example given — the same one-minute-forty-five video reposted under five hundred unrelated search terms. That’s a specific, checkable failure, not a vague slogan, and it’s a genuinely useful thing to be told not to do. The advice underneath the framing is more concrete than the framing makes it look.
Ade’s right that the example is real and worth avoiding. Where I’d push back is on how far “relevant content” gets you without anything else behind it. When I built an audience through content alone, it worked because I already had people paying attention from earlier promotion elsewhere. Starting from zero, focus alone is necessary but I don’t think it’s sufficient the way this post implies.
This assumes there’s enough search volume in your niche for “focus” to matter. Out here, nobody within five hundred miles is searching anything specific about what I sell.