Part of the guide: Affiliate Marketing
This Is Part Two Of “Make Money With Adsense? Pssst… That’s A Thing Of The Past” Click here for part one.
6. Write 3 PPC Ads For Each Ad Group
Straight after, write 3 PPC ads for each ad group. In PPC, your ads get rotated so you get to split-test them. Inside your PPC network, you can see how each ad is performing. Usually networks report the click through rate, number of times shown and average CPC (cost per click) among other things.
7. Join PPC Network
Once you’ve got your CPA offer, have verified the niche, found 30 keywords, broken them down into 3 ad groups and finally written the ads; it’s time to send traffic. Join a PPC network. You can join Adwords, but I recommend Microsoft Adcenter for beginners. If you search around, you can find free coupons that will give you $30-$100 in free advertising.
8. Create Ad Groups And Add Keywords With Tracking
Setting up your campaigns should be pretty straight forward. You first setup a campaign, then you create your 3 ad groups. As soon as you join a network and sign in, you’ll find tutorials showing you how to setup a campaign. The only thing you need to worry about is tracking. You need to track how every keyword performs. In most CPA networks, you can create sub id tracking links.
Sub ids basically allow you to create unique URL’s for each keyword you’re targeting. For each sub ID, you should enter a keyword, generate the link and use it in your PPC campaign for its respective keyword.
For example with peerfly and this example with the first keyword being “sears giftcard”, you would use the sub id “sears giftcard” and peerfly would spit out http://peerfly.com/offerxx0334/searsgiftcard.
You would then use that URL in your PPC campaign for the keyword “sears giftcard”. In every PPC network, there is an option to have each keyword go its own URL. You must use the option and setup a URL for each keyword you’re targeting. Another example of using sub ids would be for traffic sources, you could create a link with the sub ID “social networks” and use peerfly.com/offerxx0334/socialnetworks in all your social media promotions.
You should be able to use sub ids if your CPA network has them, otherwise you’ll have to find your own tracking solution. With sub id’s setup for each keyword… When you go to the reporting of the CPA offer, it should show all of the sub ids (the keywords in this case) and the conversion rate of each one. (this allows you to determine which are making you money)
The trick is to have each keyword go to its own unique URL. Setting it up like this allows you to see exactly how each keyword is performing, most importantly the conversion rates. You’re going to have to figure the tracking part out yourself, it shouldn’t be difficult. This whole strategy is fairly straightforward.
9. Set Sensible Budgets And Launch
Once you’ve setup your campaign and ad groups; you should set a sensible budget for your campaign. By sensible I mean $10-$20/day. Yes – it’s a bit of an investment for a lot of people. But totally worth it when you find a highly lucrative campaign.
P.S. Leave me your thoughts, comments and questions below.
Comments
Brian, May 19, 2012, 10:15
In the statement “Straight after, write 3 PPC ads for each ad group.” are you saying write 3 ads total…or 9 ads, 3 for EACH ad group? Thanks. Just wanted to clarify. I am about to put out my first campaign.
Mike, May 19, 2012, 10:30
I’m going to give this a try. However, I have had a hard time in the past getting ads approved for landing pages that ask for info such as email, etc. Any recommendations on how to word the ads so they have a better chance of being approved?
David M Wood, May 19, 2012, 10:45
With Microsoft Adcenter… Your ads will be approved. You can direct link to landing pages, sales pages, whatever you like.
Mike, May 19, 2012, 11:00
Right on. You made my day! Adcenter it is!
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
David M Wood, May 19, 2012, 11:15
Yeah – Most people underestimate Adcenter by saying it hasn’t got enough traffic. It has plenty of traffic. You just need to improve your ad quality scores and your ad click through rates – then lower your bid. Also – Don’t be afraid to target the giant keywords like “network marketing” or “make money online” – you’ll need to.
Arthur Good, May 19, 2012, 11:30
Great Stuff Dave just like always…
Stephanie Burns, May 20, 2012, 09:10
This is such an insightful post! I’ve been struggling with my PPC campaigns, and your advice on tracking keywords with sub IDs is a game-changer. I’m excited to implement this in my next campaign. Thanks for sharing your expertise!
Oliver Price, May 20, 2012, 09:45
I have to admit, I’m a bit skeptical about the effectiveness of using sub IDs for every keyword. Do you have any data or case studies that show the improvement in conversion rates when using this method?
Jennifer Lee, May 20, 2012, 10:25
This is fantastic, but I’m curious about the budget recommendations. Do you suggest starting with $10-$20 per day even for new marketers, or should we consider a lower budget until we see some initial success?
Marcus Thompson, May 20, 2012, 11:05
While I agree with most of your points, I think the reliance on PPC networks like Microsoft Adcenter might be a bit outdated. There are newer platforms that offer more targeted traffic. Have you considered exploring those?
Sarah Wellington, May 20, 2012, 11:45
Hey Dave! Long time no see. Your strategies are always top-notch. Let’s catch up soon! Maybe over a coffee? Would love to hear more about your recent projects.
Eduardo Ramirez, May 20, 2012, 12:25
This post really resonates with me. I recently tried running a campaign without proper tracking, and it was a disaster. Your step-by-step guide is exactly what I needed to get back on track. Thanks!
Victoria Spencer, May 20, 2012, 13:05
I recently came across a tool called “TrackMyClicks” that provides advanced tracking for PPC campaigns. It might be worth looking into as an alternative to using sub IDs manually. Here’s the link: TrackMyClicks.
David King, May 20, 2012, 13:45
Thanks, Dave! I’ve been struggling with setting sensible budgets for my campaigns. Your suggestion of starting small and gradually increasing makes perfect sense. I’ll definitely apply this in my next campaign.
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Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
Sub id tracking by keyword is just direct-response practice under a new label. We did this with print coupon codes before PPC existed.
Gus, reading the ‘$10-20/day, sensible budget’ line and I’m already three steps ahead of myself — sub id naming convention, ad group taxonomy, a tracking spreadsheet with tabs I haven’t needed yet. Four unlaunched projects taught me nothing, apparently, because I’ll happily spend a week building the perfect system around this before I’ve put a single dollar into an actual campaign.
Gus, one question this leaves me with. The post says $30-100 in free coupons and Adcenter for beginners — does this network even operate for someone running a business in Turkey, or is that advice only useful with a US account?