It’s a GOOD THING to now pay attention to the internal representations you’re creating in your prospect’s head

I love hilarious, wordy titles 🙂 So I’m watching a sales video about 47 days ago or so, and this guy in the video kept doing something that I think you’ll see in a moment was not… I repeat… NOT going to help him create the result that he wanted.

Had this one thing been changed, it probably would have cut his refunds from 40% to 3% (maybe less) and he would have had more long-term lovers of his products.

So what’s an internal representation?

The way you reproduce something you’re experiencing in your mind – through pictures, words, self-talk, feelings, tastes, smells, and the like.

When you’re speaking with someone – EVERYTHING you are doing is creating certain images and experiences inside of the other person’s head – most of which are below your unconscious level of processing.

What you say can create images and experiences of love, power, confidence, prosperity, success, teamwork, satisfaction, and it can also create images and experiences of a whole bunch of stuff that isn’t going to help you or your prospects succeed.

Let’s give you some examples of things that some people do well with, and some people don’t do well with yet, because maybe, they’ve never decided to pay attention now to what you’re saying in your videos, and writing.

Let’s say you’ve been scammed in the past, but now you’re in the right place, at the right time, and just decided to buy something that you know is going to help you live your dream lifestyle – today.

When you think of the word ‘scam’ what kind of pictures, sounds, and feelings do you get?

Not good ones, I imagine. Neither does anyone else. [I actually would never even put that word in anything that I do, except I negate it immediately after with a word like ‘but’ which deletes the representation with a new model.]

Do you really want your prospects thinking about how they weren’t happy with ANY buying decision, ever, and now they’re watching your video, thinking about YOUR products, meditating with the single intention of remembering every single buying experience they’ve ever had that wasn’t wonderfully empowering?

Think about that for a second.

Let’s give two examples. Let’s say Bob got scammed, but now he joined a ‘triple recycler’ that he knows is just the hottest deal ever. Let’s give him two ways of talking about it. As you’re reading this, now pay attention to what goes on inside your mind and body:

What most people are doing: “My name is Bob, and I’ve been scammed. Scammers are dirtbags. I hate scams, and have been scammed 47 times. Scammers just make me feel dirty inside, when I think of how scammy they are, I get mad. In fact, I’m mad at EVERY PRODUCT in the world – every scammy product but this one that I just bought, that you should buy – that definitely is NOT a scam. I immediately didn’t feel scammed anymore, in fact – after I bought it. Buy my product now.”

Now… clear that feeling from your mind. Imagine a good decision you’ve made. Breathe for a second, clear the slate, and read this as you pay attention:

A better way to talk: “If you’re reading this, you may have been frustrated before. Maybe you even got scammed, like I did. But I discovered a better way. I realized that most people who market every day have good intentions and a good heart – that they want you to succeed. Some of them just don’t know how. What I learned – is that I can give real value, help people get what they want – help YOU get what you want, and feel good about getting people to buy. After I learned a secret, that I’m about to share with you as you put your name and email in the form below this blog post, I started making decisions, and being introduced to mentors that changed my destiny, empowered me, and helped me create a magical life. I’ve learned a process, that you can use – to be in the right place, at the right time – and you can start doing it today. You may actually start having so much success – that you’ll forget ever being scammed – like I did, and you’ll only remember empowering decisions, being in the right place, at the right time – from this day forward. That’s what I decided to do, and I’ll teach you how if you buy my blogging system today.”

What are the differences between the two?

Did you notice how in the first example how you can’t help but associate Bob’s product with a scam?

How about did you notice, how in the second paragraph, you would literally have to stop, and FOCUS on something that made you feel in a certain way in order to do anything but feel good as you decided to buy?

That example may or may not make sense to you – but I’d encourage you to start paying attention to the kinds of images you’re creating inside of people’s heads.

So back to this guy in the video.

An hour and a half straight about how everyone online has tried to scam you but him.

You know what I ended up thinking?

Lol. Probably the same thing that you would. I didn’t decide to buy. I actually took about five pages of notes on different kinds of language to avoid while making videos.

He could have spent the same time talking about his mentors, great relationships, powerful contacts – great products he’s decided to buy, good purchase experiences, being in the right place at the right time – the dream of the product – negating only the negative experiences with learnings.

Create associations with yourself that will help people GET RESULTS and CHANGE their perspective to something powerful, wonderful, and inspiring.

One last story.

A friend of mine loves to write negative drama. He loves to talk about getting scammed. He loves to talk about scammers.

Guess who reads his blog?

People who like creating negative internal representations as it relates to buying stuff on the internet. This includes:

• people who complain a lot
• people who have a lot of problems
• people who don’t have a lot of money
• people who feel like blaming the world for everything
• people who are paranoid about everything
• mostly, people who don’t buy stuff, and especially don’t buy a lot of stuff

Guess who doesn’t read his blog?

• people who are positive all the time
• people who have resolved the issues in their past
• people who have lots, and lots of money to buy
• people who take responsibility for everything in their world
• people who are confident in their decisions
• people who buy lots, and lots of stuff, and love you for being the one who sold them

I attract category #2. Read my stuff. What kinds of images form in your head as you do?

Stuff you want only, unless there’s a really, really strong reason to do it in a different way – or it’s an area I’m still working on refining.

This is an art – and a skill, and not something you’ll master in a day.

However, as you master learning the skills of creating images and feelings in OTHER people’s heads that will help them get the result that they want, there’s an interesting thing that happens…

…you literally CAN’T do that without also creating the representations in YOUR HEAD of what YOU WANT.

🙂

Pay attention now, as you decide to buy. Realizing that you’re in the right place, at the right time – making the right decision, and leading you to places that you can’t even imagine now, although soon, you’ll see them with your own eyes, feel them with your own hands, and hear them with your ears – and I will be there, with you, congratulating you now.

As you perhaps decide to comment, focusing your energy on creating the images, sounds, feelings, tastes, and smells that you want – you’ll realize how much beauty the world has around you, and how much space there is in it for YOU to step into your power, stepping into a more beautiful future with me now.

Love,
David Wood

P.S. Leave your comments and thoughts below!

Comments

John Parker, August 8, 2011, 10:15

David, this post really made me think about the way I communicate with my prospects. I never realized how much power words have in shaping their internal experiences. I’ll definitely be more mindful of this in my future videos and emails. Thanks for the insight!

Emily Rogers, August 8, 2011, 11:00

I’ve always struggled with getting my prospects to stay engaged, and I think this might be why. The examples you gave really helped me see where I’ve been going wrong. I’m excited to try out this approach and see how it changes things.

Michael Brown, August 8, 2011, 11:45

This is such a powerful concept, David. It’s amazing how a simple change in language can completely alter the outcome of a conversation or a sales pitch. I’m curious, how long did it take you to master this skill?

Sarah Williams, August 8, 2011, 12:30

The distinction between the two examples you provided is really eye-opening. It’s easy to see how the first approach could turn people away, while the second one builds trust and excitement. Do you have any additional tips for crafting these kinds of positive messages?

Chris Johnson, August 8, 2011, 13:15

I love how you broke down the concept of internal representations. It’s something I’ve never really thought about before, but it makes so much sense. I’ll definitely be paying more attention to the images and feelings I’m creating in my prospects’ minds from now on.

Amanda Green, August 8, 2011, 14:00

This post is a great reminder of the importance of positive messaging in marketing. It’s easy to get caught up in the negativity, but focusing on the good things can make such a difference. Thanks for sharing your wisdom!

David Harris, August 8, 2011, 14:45

It’s fascinating how much our words can influence others, even on a subconscious level. I’m definitely going to start incorporating more positive language into my content. Have you noticed a big difference in your own sales since you started doing this?

Laura Thompson, August 8, 2011, 15:30

Thank you for this post, David. It’s a game-changer for how I’ll approach my communication with prospects. The power of internal representations is something I’ll be focusing on moving forward. Can you recommend any resources for learning more about this topic?

David Thompson, August 8, 2011, 10:15

This post really makes you think about how every word we say can impact the way prospects view our offers. I’ve been guilty of focusing too much on the negatives before, but your advice on creating positive internal representations is a game-changer.

Susan Miller, August 8, 2011, 11:00

David, your examples really hit home. It’s clear that the way we frame our messages can either build trust or push people away. I’m going to start paying more attention to the images and feelings I’m creating when I communicate with prospects. Thanks for the guidance!

James Anderson, August 8, 2011, 11:45

It’s interesting how something as simple as word choice can have such a profound impact on a prospect’s mindset. I’ve been in sales for a while, but this post gave me a new perspective on how to engage with people in a more positive and effective way.

Laura Brown, August 8, 2011, 12:30

I love the distinction you made between the two approaches in your examples. It’s so easy to see how the first one could create negative associations, while the second one builds positivity and trust. This is something I’ll definitely be working on in my own marketing efforts.

Michael Johnson, August 8, 2011, 13:15

Your insights on internal representations are spot on, David. I’ve been guilty of inadvertently creating negative associations with my messaging, and I can see how that’s affected my results. This is a great reminder to focus on positivity and empowerment in all communications.

Amy Davis, August 8, 2011, 14:00

Thanks for sharing this, David. It’s easy to overlook the power of language in shaping people’s experiences, but your post really brought that to light. I’m going to be more mindful of how I frame my messages moving forward.

Christopher Lee, August 8, 2011, 14:45

This is exactly what I needed to hear. I’ve been struggling with getting prospects to trust me, and I think it’s because I’ve been unintentionally creating negative internal representations. Your post has given me a new approach to try, and I’m excited to see how it changes things.

Jessica Taylor, August 8, 2011, 15:30

The concept of internal representations is something I hadn’t thought about before, but it makes so much sense. I can see how focusing on positive messaging can lead to better outcomes. Thanks for the eye-opening post, David!