Introduction To Deep Target Audience Analysis

So you’ve entered a niche, you’ve done some background research and are looking for a product to sell.

Conventional marketing wisdom tells you to look for a product to sell straight after finding a niche.

WRONG…

The vast majority of marketers find a niche, grab a popular product, swipe a few of their competitor’s ads, start running traffic and expect the cash to flow.

Highly unlikely, there’s much more to Internet Marketing than those simplistic steps.

Before you choose a product to sell, you need to “pretend” that you’re creating your own product. What do product creators do in real life situations before they create a product?

What do Apple and Microsoft do before rolling out new devices?

They investigate their niche market. They DEEP TARGET AUDIENCE ANALYSE.

That’s the key.

It’s a rookie mistake to pick a niche, product, set up some BS presell page or fabricated review site and “drive traffic” to it.

99.99% of marketers who do this think they have a business that’s going to be profitable.

Wrong…

They generally end up broke, out of pocket, and GAME OVER.

In reality, there are countless other strategic components to a successful online business. Components like Deep Target Audience Analysis.

So what the heck is it?

Fundamentally, Deep Target Audience Analysis is digging deep into your audience’s mind. Finding out where they hang out, the websites they visit, their likes, interests, problems, and desires.

What’s the point?

The point is, after thorough Deep Target Audience Analysis, you’ll know enormous amounts of information about your audience. This will allow you to better match their desires with the right products, ad copy, and marketing.

Most importantly, it’ll allow you to buy 100 times more targeted traffic that converts extremely well. All traffic isn’t created equal. To succeed with paid traffic, which is 100% the fastest way to Internet Riches – you must know what traffic to buy.

You need to advertise in front of your target audience and ideal customers.

Deep Target Audience Analysis allows you to speak specifically to your target audience, narrowing down from a broad niche. For example, if you’re selling a product “golf tips for beginners,” you wouldn’t market to “golf players” as a whole. Anyway…

Deep Target Audience Analysis is about defining your ideal target customer.

How do you do it?

By looking at the customers of your competitors, your ideal customers.

Who are they?

What do they want?

Exactly why? (The why is their most important/emotional reason for doing something)

What is your ideal customer trying to achieve? What is the problem they are trying to solve, or what need are they trying to fulfill?

Deep Target Audience Analysis is all about finding the reason why your target audience buys. It’s about finding their HOT BUTTONS and their EMOTIONAL Triggers so you can use them in your sales process.

Everyone has an emotional reason for doing or buying something, taking an action of any kind. Unravel the emotions behind your ideal customers’ wants and/or needs. The key is: DEEP.

All of the information you acquire via DTAA should be used to create Avatars. Avatars are people who represent your ideal target customer. People who have the most common characteristics of your ideal customers.

Once you create a few avatars and learn where your target audience hangs out, you can create ultra-targeted ads that WORK.

You need to get to know your target audience like family. Get to know them to the point where you feel their pain and desires. You must fully understand your audience and the reasons behind their desires and needs.

Deep Target Audience Analysis Tools

• Google DoubleClick Ad Planner
• Blogs & Forums
• Social Networks
• Amazon

Once you understand your ideal customer demographics, you can effectively target them, push their buttons, and make them buy whatever it is you want to sell to them.

In Prosperity,

David Wood

Comments

Aisha Brown, August 1, 2012, 14:23

Thanks for this insightful post, David! The depth of information on how to analyze a target audience is invaluable. This is definitely going to change how I approach my marketing strategy.

Carlos Mendieta, August 1, 2012, 15:05

I’m a bit skeptical about the effectiveness of Deep Target Audience Analysis. Can you provide some examples or case studies that prove this method works? I’d love to see some real-world evidence.

Isabella Nguyen, August 1, 2012, 16:37

This post raised a question for me: How long does it typically take to complete a thorough Deep Target Audience Analysis? I want to make sure I’m dedicating enough time to it in my process.

Michael Peters, August 1, 2012, 17:22

While I appreciate the advice, I think there’s a bit too much emphasis on analysis and not enough on taking action. Sometimes, you just have to dive in and adjust as you go.

Emily Walker, August 1, 2012, 18:10

Hey David, it’s been a while! I hope everything’s going well on your end. We should catch up soon. Also, thanks for the tips—this is going to be super helpful for my upcoming campaign.

Joshua Singh, August 1, 2012, 19:45

I had a similar problem where I wasn’t seeing any results from my marketing efforts. After diving into Deep Target Audience Analysis, I realized I was targeting the wrong demographic. This approach definitely works!

Luisa Martinez, August 1, 2012, 20:22

Great post! If anyone’s interested in a tool that can help with audience analysis, I recommend trying out SimilarWeb. It’s been a game-changer for me.

Oliver Thompson, August 1, 2012, 21:10

This article really opened my eyes. I’ve learned a lot about how important it is to understand my audience’s desires and pain points before launching a product. Thanks for sharing, David!