Part of the guide: Affiliate Marketing
Information marketing is a fascinating subject. I personally never thought I’d be doing anything to do with information marketing. I was the guy who thought I had it all figured out in my late teen years. I thought I was going to become a Network Marketer, get rich quick and drink out of a coconut on the beach all day while I just “got” money.
Little did I know at the time, the “getting money” part wasn’t easy. I struggled for a couple of years before I saw any real success in my business. Fast forward a few years, I’m living in a beautiful secluded Villa in the mountains, drinking out of a coconut and working on a laptop while “getting” money. What exactly do I do?
Well I market information products, sell my own and I guess you could say I’m a big time Network Marketer. A lot of my income currently comes from the sales of multiple information products I created along with affiliate sales of other marketer’s info products. So what does it take to get rich quick with information products? Hard work, leverage, intelligence and the ability to think outside the box.
It’s time to cut the crap – I’m going to show you how to build a highly successful information marketing business in any niche imaginable. I’ll probably break this mini-course into several posts since the information will be killer. So let’s begin….
How do you get started with Information Marketing?
Great question, who asked? (Kidding)…
Actually it all starts with an idea and lots of tedious research. As much as I’d like to tell you it’s all about going with your gut and creating a product about your passion – it’s not. The total idiots out there tell everyone to find their true passion and start with that. WRONG, that’s possibly the worst mistake anyone could make with Information Marketing.
As newsflash people; unless you’re an A list celebrity no one gives a damn about you or what you like. Don’t go trying to be a trend setter. If you happen to love knitting and know all the secrets in the world that have allowed you to knit kick ass sweaters – doesn’t matter. Most people would say yeah – go create a product about that. That’s not what info marketing is about – it’s about identifying niches and feeding them with information they want to hear. Saying that, almost any niche can be profitable.
You can create an Information product in almost every niche. As long there’s a group of thousands of people who all share an interest in the same thing, you can create a product about that interest and sell it to them. You have two options when it comes to creating an info product. You can either fix people’s problems or give them pleasure.
Now before you go ahead and start writing an e-course, there’s something you should know. If you don’t do all the research and everything before you start, you’re in for a tough ride like Mike Geary. If you don’t know, Mike Geary is the author of The Truth About Abs, a super famous course on getting six pack abs. The guy literally failed for years, this is his business timeline:
2004 – He completed the ebook and website; he didn’t make any sales and was extremely frustrated.
2005 – Made his first sale, but it was a friend or family member. Then went on to make a few sales a month. $0 profit for the entire year.
2006 – He improved the website, sales copy, got a lot more traffic and worked his ass off during the night while obsessing about quitting his day job. Made $15,000 that year.
2007 – Finally quit his job, re-financed his mortgage, Truth About Abs took off and made $650,000 in the year.
2008 – Business exploded, started working less, travelling and brought in over $4 million dollars for the year in revenue.
2009 – Started scaling up and launched the project to create Spanish, German and French versions. Brought in over $10,000,000 for the year.
Now Mike is a great example of hard work paying off in the Internet Marketing world. Right now I know he’s dominating the six pack abs niche and bringing in over $1,000,000 every month on total autopilot. But it goes to show how most people struggle for a while before they truly take off. Now let’s take a look at how to launch and sell your own information product:
- How To Get Rich Quick Selling Information Products (You’re On This One)
- Information Product Creation And Setup
- How To Setup Your Own Information Product
- How To Market Your Own Information Product
Comments
Ojo olusegun, February 14, 2012
Dave, this is awesome as usual and I believe one day that I will create my own info. product that will sell like crazy thanks looking forward to more tips.
Ron Deering, December 20, 2011
You have been paid late before
You have watched the number on the dashboard not match the number in your account. What is different now is simple: it settles on a public contract you can check yourself, not a dashboard I control.
Read the contract →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
This is a great article… and I know just the product to bring to people in Internet Land… Empower Network….
Jessica Lewis, February 20, 2012
This article is fantastic, Dave. The insights you shared about the importance of research and understanding your niche are invaluable. I’ve been contemplating starting my own information product, and your advice on focusing on solving problems rather than just following passions really hit home. Looking forward to more tips!
Michael Anderson, February 21, 2012
Thanks for this, Dave. Your breakdown of Mike Geary’s journey is eye-opening. It’s clear that persistence and continuous improvement are key. Your steps on setting lifestyle goals and creating a business plan have given me a new perspective on how to approach my own projects. Can’t wait for part two!
Samantha Wright, February 22, 2012
Hi Dave, this post is exactly what I needed. I’ve been stuck in the planning phase for my information product, and your emphasis on the importance of thorough research and niche identification has given me the push I needed. I’m excited to apply these principles and see where they take me.
Chris Evans, February 23, 2012
Great article, Dave! The example of Mike Geary’s journey is truly inspiring. It shows that success in information marketing requires both hard work and smart planning. Your advice on setting clear lifestyle goals and creating a detailed business plan is something I’ll definitely implement. Looking forward to the next part!
Emily Johnson, February 24, 2012
This post is incredibly motivating, Dave. The practical advice on how to approach information marketing is exactly what I’ve been looking for. Hearing about Mike Geary’s struggles and eventual success gives me hope that I can achieve similar results with dedication and the right strategies. Thank you for sharing!
David Brown, February 25, 2012
Hey Dave, great read! Your no-nonsense approach to information marketing is refreshing. The focus on solving problems for a niche audience rather than just following passions is an important takeaway. I’m eager to start my own project using these guidelines. Thanks for the inspiration!
Sarah Davis, February 26, 2012
Thanks for this detailed guide, Dave. The steps you outlined, especially the importance of understanding your audience and solving their problems, are crucial. The story of Mike Geary’s perseverance is motivating. I’m inspired to take action and push through the challenges in my own journey.
James Wilson, February 27, 2012
Excellent post, Dave! The practical steps and real-life examples make it easier to understand the process of creating and selling information products. Your emphasis on hard work, research, and solving problems for a niche audience is spot on. I’m looking forward to applying these tips and seeing the results. Can’t wait for the next part!
Three posts a day. One email a day.
Everything I publish, in one short daily email. Real numbers, no hype, unsubscribe in one click.
Get paid 100%, on-chain, the second the sale clears
Most affiliates earn little, and that is disclosed up front. The difference here is not a promise about what you will make. It is that you can verify every payout yourself, on a public contract, in about twelve seconds.
See how the payout works →Most participants earn little to nothing. No income is guaranteed. You can verify every payout on the public smart contract.
‘No one gives a damn about you or what you like’ – harsh, but it’s the useful kind. Reframes the whole niche question.
Pete, small correction on the framing though: earlier the post sets the bar at ‘thousands of people who share an interest’ before calling a niche viable, then a few lines later says almost any niche can be profitable. Those two claims can’t both be true at once – thousands is actually a fairly narrow filter, it rules out plenty of genuinely niche interests. Doesn’t undercut your point about not chasing passion for its own sake, just worth being precise about the actual bar.
‘Feeding them the information they want to hear’ is a strange way to describe the actual work of writing something useful, and it tells on the framing more than the author probably intended. I’ve built an audience entirely through writing, no camera, no persona, nothing performed, and the products that lasted were the ones that told people something true and occasionally unwelcome, not just the thing they were already hoping to hear. Those aren’t the same skill, and the post treats them as interchangeable.
Anneke’s distinction is the one that actually mattered when I tested it. My first product told people exactly what they wanted to hear and sold decently for about three weeks before refunds ate most of it. The second one told them something they didn’t want to hear in the first module and had a fraction of the refund rate. Different products entirely, same niche, same price. ‘What they want to hear’ turned out to be a short-term strategy at best.
Find a hungry crowd, feed it information – that’s a nineties phrase, not an internet-native one. Nothing here is actually new.
The part I keep turning over is the flat dismissal of passion – ‘doesn’t matter’ if you love the subject, just find the niche and feed it. That might be correct business advice. It’s also a fairly direct instruction to spend years of your working life on something you don’t care about, for people who’ll never know the difference either way. Worth asking, before taking that advice: what kind of week-to-week existence does that actually build, separate from whether the niche converts.
Hollis, this might be the most honest corporate-adjacent advice on this whole blog, oddly enough. Twenty-two years in insurance taught me that ‘find what you love and monetise it’ is mostly said, after the fact, by people who already happened to monetise something they loved – survivorship dressed up as a philosophy for everyone behind them. The unglamorous truth, in my experience, is that most careers, corporate or otherwise, get built on competence at something you tolerate rather than passion for something you adore, and plenty of people have entirely decent lives that way. Where I’d actually push back on the post is the framing of that as some liberating insight rather than just an honest trade-off, the same one people have always made, dressed up here as a strategic revelation instead of what it actually is.
Sorry if I’m missing something obvious, but is there a middle ground here? Like, not chasing pure passion but also not picking something you actively dislike just because the market’s there? Or does it really have to be one extreme or the other the way the post frames it?
‘Thousands of people who share an interest’ is doing fine in a global online market and would empty out fast in my part of the world. Feed store customers, there’s maybe a few hundred total who’d care about any one specific niche problem I could solve for them, and that’s the whole regional pool, not per month. The post’s math scales down to nothing once you’re not thinking in internet-sized numbers.