How To Create A Customer Avatar
I’m about to reveal how creating an avatar is one of the most groundbreaking strategies for increasing conversions, getting better customers, and generating ultra-targeted traffic.
Before I reveal exactly what an avatar is, you should know why you should create one. Creating an avatar will result in:
- More Qualified Leads
- Cheaper Leads
- Leads that require the LEAST amount of persuasion so higher conversions and faster conversions.
- Leads that will make you the most money.
- Customers That Complain The Least
- The Happiest Customers You Can Imagine
An avatar is essentially the perfect buyer, or the perfect kind of buyers. The point of creating an avatar is to be able to market to a more targeted audience. It’s about finding the right place to advertise and the ultimate traffic source. Finding who is the avatar, what they are thinking, and what they want, what category of people are they?
Before I tell you how to find your avatar, here are a few ground rules:
1. Don’t try and convince people to buy your product. You shouldn’t have to use ninja mind tricks of persuasion to convince visitors and leads to buy your product.
If you have a good product, then there are most likely thousands of people out there who’d be happy to pay you for it. However, there are also hundreds of thousands of other people who might be slightly interested in your product.
It might spark their curiosity, but it takes a lot more persuasion with these people to make them buy. And the fact is it’s a whole lot cheaper, faster, and more efficient to advertise in front of the people who want to buy. All you have to do is profile your ideal buyer, create an avatar. Once you have a few avatars; you can speak directly to your target audience.
It’s insane how quickly your business can explode by simply following these few steps I’m about to outline. Your marketing will become cheaper, your leads will convert higher, your customers will buy more products and complain less.
When you create your avatar, you need to create an actual person. Jane, Bob, name your avatar whatever you want.
Ultimately, this is about choosing who you would like to do business with, finding what the customers want to achieve, and uncovering their emotional reasons behind their wants/needs.
Uncovering emotions is about finding why they need or want your product. As well as exactly WHY. Remember, your avatar should be someone who represents the main characteristics and emotions of your target buyer/audience. Your avatar must represent the entire audience you’re marketing to.
By the time you finish creating an avatar, you should feel the pain your audience feels and understand what they’re going through. Once you understand that; you can effectively market to them, push their hot buttons and hit their emotional triggers.
So How Do You Create An Avatar?
First and foremost, you need to do some research to find out the demographics and psychographics of your audience. To do this, you must find out where your audience hangs out. To find their hangouts, you need a general idea of the sites they visit and the keywords they search on Google.
1. Find 10 Popular Hang Outs
Find the top 10 sites in the niche they visit and run them through:
Both are excellent tools and very powerful.
You need to calculate and write down their average user’s: age groups, interests, genders, income levels, and sites visited.
That information alone is enough to create an avatar, but you should dig a little deeper. Using those tools, you might find out that your audience consists of mainly 25-35 year old women with 2-3 kids on an average salary of $30,000. Let’s also say you found out the 3 most popular interests were: shopping, Facebook, and knitting.
Using that information, you could create an Avatar named Sally. Here’s a short example:
Sally is a 30-year-old mom of 2 on a mid-range salary of $30,000. She usually spends her time shopping with girlfriends, stalking people on Facebook, and knitting. With 2 kids and only $30,000 each year; Sally struggles to pay the bills. After 2 years she took to the Internet in search of a way to make some extra money. After six months she stumbled upon Cashsurveys.com, where she was able to make money completing surveys each day. (INSERT HOT BUTTONS HERE, HERE) and scatter them all over the place with emotional triggers. Now Sally is able to make an extra $1000/month.
See what I did there? I used the demographic and psychographic data to empathize with the target audience, triggering their emotions, and greatly increasing the chance of them buying.
You need to add a lot more detail and emotional triggers to your avatar. A background story, as well as the reasons why the avatar wants to buy. You must incorporate the reasons for buying and the FEARS behind those reasons.
2. Find Likes On Facebook
Go onto Facebook, find your target audience and see what they are liking. List any groups, authors, people, products, or subjects that are popular. These interests will allow you to advertise right in front of them.
3. Answer These Questions
- What are they thinking and feeling?
- What are they hearing/being told?
- What do they see from their perspective?
- What do they stand to gain?
- What are their pains and fears (reasons)?
After answering all of the above, you’ll have enough data to create several avatars to completely profile your target audience and customers.
Ideally, you should create 4 avatars, one for each age group. Use your avatars in your marketing, advertising, and ad campaigns for super-targeted marketing!
In Prosperity,
David Wood
P.S. Leave me your thoughts, comments, and questions below.
Comments
Sarah Thompson, July 30 2024, 21:20
Thank you for sharing this comprehensive guide, David. The strategies are practical and easy to follow. I’ve been struggling to create a clear customer avatar, and your detailed breakdown provides a clear roadmap. I especially appreciate the sections on researching demographics and psychographics. Keep up the great work!
Michael Lee, July 30 2024, 21:25
Great tips, David! I appreciate the detailed breakdown of each strategy. It’s refreshing to see actionable steps that can be implemented immediately. The part about understanding the emotional triggers is particularly interesting; I hadn’t considered that method before. I’m looking forward to trying these strategies out and seeing how they impact my marketing efforts. Thanks for the valuable insights!
Emily Richards, July 30 2024, 21:30
Could you provide more examples of successful customer avatars you’ve created? Your insights are always so practical, and seeing specific examples would be incredibly helpful. I’ve tried a few of these strategies before with mixed results, so I’m curious about what has worked best for you. Thanks for another great post!
John Peterson, July 30 2024, 21:35
This post is very informative, David. However, I’d like to hear more about the potential challenges and how to overcome them. For example, what are some common pitfalls with creating customer avatars, and how can they be avoided? Also, how do you ensure the accuracy of the avatars you create? Your advice would be greatly appreciated.
Daniel Kim, July 30 2024, 21:40
Hey David, great insights as always. Let’s catch up soon and discuss these strategies over coffee. I find the idea of creating customer avatars particularly intriguing. It seems like a smart way to target the right audience and boost conversions. Looking forward to hearing more about your experiences with this approach. Cheers!
Laura Martinez, July 30 2024, 21:45
I’ve had success with some of these strategies in the past, especially using detailed customer avatars to guide my marketing campaigns. Your tips are spot on and very helpful. One thing I’ve found effective is focusing on the emotional triggers that drive purchasing decisions. Thanks for sharing these insights; I’m excited to implement more of them!
Mark Johnson, July 30 2024, 21:50
I recently started implementing some of these strategies, and I’ve already seen positive results. The method of creating detailed customer avatars has been particularly effective for me, helping to refine my marketing messages and attract the right audience. Your advice on researching demographics and psychographics was very helpful. Thank you for the valuable insights, David!
Rebecca Lee, July 30 2024, 21:55
I’m still skeptical about the effectiveness of some of these strategies, especially the use of customer avatars. Do you have any case studies or concrete evidence to back up these claims? It would be helpful to see some real-world examples of these methods in action. Your posts are always thought-provoking, and I appreciate the effort you put into them.
